Andrew Weld-MooreGlobal Marketing Solutions

Facebook

The World is Changing

Source: eMarketer, US , April 20141950 1960 2000 2010

RadioTelevision

Digital

Mobile

38years

50Musers

Source: Localytics, The Evolution of the Almighty App, August 2013

13years

50Musers

Source: Localytics, The Evolution of the Almighty App, August 2013

4years

50Musers

Source: Localytics, The Evolution of the Almighty App, August 2013

2years

50Musers

Source: Localytics, The Evolution of the

Almighty App, August 2013

2years

50Musers

2015

Source: Localytics, The Evolution of the

Almighty App, August 2013

1.5Bsmartphones

predicted worldwide

People are speaking to each other in a visual language

“Wow, Italy is

so beautiful!”

Photos

Videos

VR/AR

Text

Source: Instagram internal data, November 2014

70Mphotos contributed on

Instagram daily

2.5Bphotos liked every

day on Instagram

Facebook inNordics

Every day Every month

86%

people daily people dailyon mobile

people monthly people monthlyon mobile

>12M >11M >14M >13M

Source: Facebook Internal Data based on stated and inferred data, average for June 2015.

of monthly active users return daily

Every day. Everywhere.

17Mvideos shared

10Bviews

440Mpeople

by

Source: NY Times, September 9, 2014

New era of creativity:

Personalized

Discovery

Useful

Intimate

Connected

News Feed

This is your brain on mobile

Emotional intensity and engagement

Television

Cognitive load

Distraction

Mobile

General attention

Approach motivation

Source: “Neuro Mobile” by SalesBrain at the Center for Neuroeconomic Studies (study commissioned by Facebook), May 2015.

Your place for

personal connection

Your source

of daily

inspiration

Thank you