introducing localytics - app analytics and marketing platform

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Lee Isensee, Dir. Solutions Engineering & Product Strategy @Localytics // @OMLee Introducing Localytics

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Director of Solutions Engineering, Lee Isensee, presents an intro on Localytics at a post-Google I/O Android event in June. Get to know more about our app analytics and marketing solutions and the companies that rely on us for mobile insights!

TRANSCRIPT

Page 1: Introducing Localytics - App Analytics and Marketing Platform

Lee Isensee, Dir. Solutions Engineering & Product Strategy

@Localytics // @OMLee

Introducing Localytics

Page 2: Introducing Localytics - App Analytics and Marketing Platform

2

We are the leading app analytics and marketing platform

Our mission is to help our customers build great relationships with their app users

5,000C O M P A N I E S

25,000A P P S

1.5 billionD E V I C E S

50 billionM O N T H L Y D A T A P O I N T S

“Localytics Marketing pays for itself. That rich, personalized communication keeps our users coming back to our apps.”

“In the first month of using Localytics, we pinpointed the key weaknesses in our app and identified optimizations to increase engagement by 50%.”

@Localytics // @OMLee

Page 3: Introducing Localytics - App Analytics and Marketing Platform

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Localytics is trusted by the leaders in every major categoryeCommerce

& RetailMedia &

Entertainment

GamesTechnologyTravel & Lifestyle

@Localytics // @OMLee

Page 4: Introducing Localytics - App Analytics and Marketing Platform

4April 11, 2023

App Retention Continues to Improve@Localytics // @OMLee

Page 5: Introducing Localytics - App Analytics and Marketing Platform

5April 11, 2023

Android Beats iOS in App Engagement@Localytics // @OMLee

Page 6: Introducing Localytics - App Analytics and Marketing Platform

6April 11, 2023

…But It Does Depend On Your App Type@Localytics // @OMLee

Page 7: Introducing Localytics - App Analytics and Marketing Platform

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Net Promoter Score (NPS) survey

Localytics pioneered the seamless targeted Net Promoter Score (NPS) on mobile

Execute Net Promoter Score campaigns with the click of a button

Capture quantitative and qualitative feedback

Segment users by NPS score to deeply understand drivers of Promotion vs. Detraction

Execute further campaigns against Promoters (e.g. Rate My App) and Detractors (e.g. educate on feature usage)

@Localytics // @OMLee

Page 8: Introducing Localytics - App Analytics and Marketing Platform

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Go Ad-Free with a subscription

You can automatically trigger in-app messages to be sent after a user has exhibited certain behavior likely to lead to conversion.

For example, you can send users in your ‘Highly Loyal segment’ an in-app message after they have read their 5th news article in 1 week

@Localytics // @OMLee

Page 9: Introducing Localytics - App Analytics and Marketing Platform

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In-app and Push can help you achieve different objectives

SENT In the app Outside of the app

GREAT FORDeriving more value out of users already using your app

Re-engaging latent users or time / location sensitive news

FEATURESMore subtle and are can be part of your overall app experience

Pushes are meant to stand out and they are viewed outside your app.

FORMATSupports complex messages with longer copy and can use images

Simpler messages. Supports only a few lines of text. Standardized format so no images.

VALUE

Your brand is top-of-mind when a user is in your app so a great way to ask for feedback, introduce new features or nudge them towards action like conversion

Proven to gently poke users back to your app and keep top of mind. Also great for time-sensitive and location specific information - sale ending today, flash sale, geo-targeted messages, breaking news, emergency alerts.

In-App Messaging Push Messaging

@Localytics // @OMLee

Page 10: Introducing Localytics - App Analytics and Marketing Platform

Unlimited Push Messages for All Customers

Unlimited In-app Messages for All Enterprise Customers

Free