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Using Twitter for Business

Andreas RamosAarhus, Denmark

June 16, 2009

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What Is Twitter?

• Microblogging (140 characters)

• Instant Messaging chat (IM)

• Via SMS to cell phones

• Group email

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Why Use Twitter?

• Connect to experts

• Find clients

• Find employees

• Monitor your brands

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Be Careful with Twitter

An employee for a New York PR agency went to Memphis for a meeting with FedEx

In Memphis, he tweeted: “I would die if I had to live here!””

A FedEx staffer saw the message and forwarded it to FedEx executives

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Twitter’s Growth

• Started in San Francisco March 2006 (3 years ago)

• 10,000 new subscribers per day

• +600 add-on tools for Twitter

• Martha Stewart, Oprah, Sockington

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The Land Rush: Name Registration

• Twitter.com/FordMotor

• Twitter.com/Ford_Motor

• Twitter.com/Mustang

• Twitter.com/FordSucks

• You can change your name anytime (if it’s available)

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Manage Your Profile

• Your profile in 160 characters

• Use keywords

• Use a portrait photo

Which one is the expert?

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Examples of Profiles

• CEO of Dell.com

• Technology Expert for The New York Times

• Author of "Search Engine Marketing" (McGraw-Hill, 2009)

• Director of Business Development for Oak Hill Corporation

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Background Design

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Background Design

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SEO in Twitter

• Make yourself findable in Twitter Search

• Mention your name, company, products

• Tweets are indexed by Google within 1 hour (excellent way to get into Google’s index)

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Track the Mentions

• Email alerts with Google Alerts,TweetBeep, TweetGrid, Flaptor’s Twist

• Use Filttr so you don’t read about someone’s dog

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Brand Management: Defense

• Spread the word about your products or services

• Answer your customer’s problems. When you solve their problem, they may delete their complaint

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Brand Management: Offense

• Watch your competitors. When their customers complain, you offer solutions

• Use this for lead generation and sales

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How to Track Results in Twitter

• In analytics, you can see your visitors’ names. You know who visits your site.

• To track in Google Analytics, use analytics tracking codes in the URLs

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Omniture’s Twitter Analytics

• Real-time alerts (email/SMS) on keywords or criteria (e.g., spikes in brand mentions)

• Keyword reports on tweet text

• Identify and categorize Twitterers as customers, vendors, or employees

• Identify brand advocates

• Identify brand detractors

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Twitter in Coremetrics

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Schedule Your Tweets

• Create tweets now and send them on a schedule

• TweetLater, TwitterTise, FutureTweets

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Resources

• List of 600+ tools at Twitter

• Twitter Power, by Joel Comm

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Thank you

• Andreas Ramos

• The-CCG-Group.com