Ancillary Tasks – Billboard Advert and Radio Advert

Emily Joslin

Billboard• I could only find one billboard advert for a regional magazine,

however, I did find two for global magazine Vogue. I chose to include these as they still give me an idea of what an advert for a magazine looks like on a billboard.

• I have decided that I will lay mine out similar to the one for The Resident as that is the one that is most relevant to the task.

• On all three billboards the magazines name is quite clearly stated so I will make sure the name of my magazine is easily seen also.

• I like the simplicity of the first Vogue billboard that is shown in Leicester Square as although there is not much to it, it is still eye catching.

Billboard

Magazine name

Magazine website

Magazine slogan

Magazine front cover

Billboard

Billboard

Eye catching slogan

Radio Advert• I couldn’t find any Radio Adverts for regional magazines that I study. • However, after researching what the traits are of a good radio

advertisement are, I have come to the conclusion that my advert will need to be catchy but simple.

• It is shown that people are more likely to remember the product you’re advertising if you have a catchy slogan/jingle.

• I also found that people are more likely to connect with a radio advert if they can understand it. So I need to use simple language that gets the point across.

• Another thing I found is that you should tell the listeners what to do, such as “go buy this magazine at stores such as Asda and Tesco now”.

• One other thing I found is that you should repeat the name of your product/service to make sure people actually know who you are, it also helps to keep you in their mind.