analyze your instagram account - your social campaigns need tracking too!
TRANSCRIPT
● While you have a lot of information now, that doesn’t guarantee that your strategy is going to be flawless right from the start.
● In fact it is still highly unlikely that this will be the case.
● What’s more likely is that you’ll start off slowly, make lots of mistakes and generally take an awfully long time to develop a really big following.
● To be successful you really need to spend some time knee deep in Instagram marketing to learn what works and what doesn’t.
● This means giving it a go, looking at what works and what doesn’t, and then gradually honing and improving your strategies and your offerings.
● This is key in any area of Internet marketing.
● Pay attention and to take notes.
● Compare what is working with what isn’t, and take note of which hashtags bring in the most hits.
● There’s no reason that you can’t keep using the same hashtags over and over again.
● The way Instagram works means your goals are going to be slightly different here versus using a channel like Facebook.
● Your aim is not to get direct conversions or traffic.
● So don’t use that as a metric to measure your success.
● Instead, look at your likes, your follows and your general engagement to see what’s working.
