The Ultimate Guide

on Instagramto Christmas Campaigns

201419.2%sales amounted for

of the yearly industry sales

in

Christmas Season

Designed by Freepik

demand for content supply of content

amount of holiday content

time14 Dec 23 Dec 25 Dec

very little

quite a lot

too much

Consumersholiday content are eager for

It’s the perfect time to raise

brand affinityinform

consumersvia

and

social media

Influencers are a great choice to raise brand affinity:

of consumers trust peer recommendations

trust ads

90%33%only

here’s what the pros are doing…

ASOSChristmas Success Story

Concept:

An Advent Calendar with a difference to boost Instagram fan base across three continents

Daily prize give aways

Implementation:

promoted by influencers in

UKFrance Australia

growth in brand followers & earned media

Result:21,782

User Generated Photos+

“Asos counts down to the holidays with its Instagram advent calendar”

and here’s how they do it…

Step 1.Create the campaign brief

• #hashtag

• concept

• guidelines

Step 2.Choose the right influencers

Location

Follower number

Verticals

Gender

Price

Engagement rate

@aya_shalkar: 14.9K likes, 14.07% ER

292K followers

What to consider:

Step 3.Measure the performance

check out our influencer marketing automation guide for more details

Seize the opportunityto give consumers the festive content

that they want to see, from sources that they follow and trust.

Need helpfinding the right influencers and

running your Christmas influencer campaign?

Merry Christmas!

Start planning your Christmas campaign now!

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