how to run valentine's day campaigns on instagram
TRANSCRIPT
HOW TO RUN
VALENTINE’S DAY CAMPAIGNS ON INSTAGRAM
In the U.S., Valentine’s day sales amount to
$18.9bn
FLOWERS ARE THE MOST POPULAR
VALENTINE’S GIFT…
photo by @lydiaemillen
Why Instagram?
74%of consumers rely on social networks to guide purchase
decisions
Why Instagram?
74%of consumers rely on social networks to guide purchase
decisions
Why Instagram?
X50higher engagement rates on Instagram
compared to Twitter or Facebook
HERE ARE SOME OF THE TOP VALENTINE’S DAY CAMPAIGNS:
HERE ARE SOME OF THE TOP VALENTINE’S DAY CAMPAIGNS:
1. High-end smartphone
HERE ARE SOME OF THE TOP VALENTINE’S DAY CAMPAIGNS:
2. Personal care brand
1. High-end smartphone
HERE ARE SOME OF THE TOP VALENTINE’S DAY CAMPAIGNS:
2. Personal care brand
1. High-end smartphone
3. Mobile dating app
1. High-end smartphonea creative idea
for a storytelling campaign
1. High-end smartphone
• 10 influencers • 4,392 new followers • 6.12% engagement rate
for a storytelling campaign
Influencers share their love for fashion and technology through creative photos
taken with the smartphone’s camera
a creative idea
2. Personal care brand
for a photo contest campaigna great prize
• 22 influencers • 3.99% engagement rate • 205 campaign posts
Influencers invite their followers to send a kiss to their loved ones for a chance to win $1000 prize
2. Personal care brand
for a photo contest campaigna great prize
3. Mobile dating app
for a product placement campaigna simple concept
• 19 influencers • 75 posts • 17.3M campaign reach
Influencers post photos of themselves using the app and branded products encouraging their followers to sign up
3. Mobile dating app
for a product placement campaigna simple concept
The love heart
is the most engaging emoji on Instagram
SO HOW CAN YOUR BRAND JOIN THE PARTY?
Run a photo contest with Valentine’s themed prizes: flowers, jewellery and romantic tours
Ask your followers to share their love stories with your brand
for a successful storytelling campaign
Showcase your brand in a native setting via product placement campaign
to build brand affinity
Use love hearts emojis to boost engagementGet emotional
Get emotional
5.98% ER
Use love hearts emojis to boost engagement
Valentine’s Day Check List:
✓ Run a photo contest with Valentine’s themed prizes
✓ Ask your followers to share their love stories through storytelling campaigns
✓ Build brand affinity through native style product placement campaigns
✓ Use emojis - preferably hearts - to boost engagement
…and of course remember to
choose the right influencers…
We can be your Valentine! Need help spreading the love on Instagram?
US valentines day sales 2015 $18.9m
US valentines day sales 2015 $18.9m