analytics-full-deck-idg-2017 - american graphics institute · 11/14/2017 18 mobile device users...

68
11/14/2017 1

Upload: others

Post on 28-May-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

1

Page 2: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

2

Page 3: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

3

Page 4: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

4

Page 5: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

5

Page 6: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

6

Users, Accounts, Properties, Views

Page 7: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

7

Page 8: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

8

Page 9: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

9

Page 10: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

10

https://analytics.google.com/analytics/web/demoAccount––>ACCESS DEMO ACCOUNT<––

Reports,Metrics, and Dimensions

Page 11: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

11

Page 12: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

12

Page 13: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

13

Page 14: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

14

Page 15: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

15

Page 16: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

16

Page 17: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

17

Page 18: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

18

Mobile Device Users New Users Sessions Bounce Rate Pages / SessionAvg. Session Duration

Apple iPhone 4257 4073 5336 46.12% 3.57 120.27

Apple iPad 746 705 907 44.32% 4.29 150.61

Google Pixel 443 412 603 40.46% 3.71 115.75Google Nexus 5X 358 347 426 62.68% 2.87 85.06

Page 19: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

19

Page 20: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

20

Page 21: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

21

Page 22: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

22

Page 23: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

23

Page 24: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

24

Page 25: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

25

Page 26: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

26

Page 27: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

27

Page 28: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

28

Page Pageviews Entrances Bounce Rate % Exit %Page 1 3 3 33% 33%

Page 2 2 0 0 50%

Page 3 1 0 0 100%

Page 29: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

29

Page 30: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

30

Page 31: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

31

Page 32: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

32

Page 33: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

33

Page 34: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

34

Page 35: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

35

Page 36: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

36

Campaign Tracking

Source Medium CampaignTwitter Social Product-launch

Facebook Social Product-launch

LinkedIn Social Product-launch

Google CPC (paid search) brand

Client list email June-newsletter

Page 37: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

37

Source Medium Campaign

Google CPC (paid) Remarketing in NY

Twitter social free monthly trial

Page 38: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

38

Page 39: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

39

?utm_campaign=&utm_medium= &utm_source=facebook

Page 40: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

40

Story Source Medium Campaign Term ContentGrant funding client-list email summer-

newsletterapply-now grants

Guide dog client-list email summer-newsletter

read-more guide-dog

New Courses client-list email summer-newsletter

see-courses courses

Certificate Programs

client-list email summer-newsletter

learn-more certificates

Page 41: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

41

Page 42: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

42

Page 43: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

43

Page 44: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

44

Page 45: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

45

Page 46: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

46

Page 47: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

47

Events

Page 48: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

48

Page 49: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

49

<a href=”http://www.agitraining.com/sample.pdf” onClick=

Page 50: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

50

Dashboards

Page 51: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

51

Page 52: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

52

Page 53: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

53

Page 54: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

54

Page 55: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

55

Page 56: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

56

Page 57: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

57

Page 58: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

58

Create a custom report• Mobile visits• Example could include:

• Metrics: Users, Session, Bounces• Dimensions: Operating System, Content, Landing Page,

Page 59: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

59

Page 60: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

60

Page 61: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

61

Page 62: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

62

Page 63: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

63

Page 64: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

64

Page 65: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

65

Page 66: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

66

Page 67: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

67

Page 68: Analytics-Full-Deck-IDG-2017 - American Graphics Institute · 11/14/2017 18 Mobile Device Users NewUsers Sessions BounceRate Pages/Session Avg. Session Duration Apple iPhone 4257

11/14/2017

68

[email protected]