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IDG Global Solutions IDG Mobile Survey 2011

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PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  

North America 1,063

Latin America 434

Asia 827

Europe 11,359

Other 11

Regional Breakdown

Respondent Breakdown

13,694

Total Respondents

Online Survey - 77 IDG Websites (B2B and B2C)

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PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  

29%   24%   12%   10%   8%  

Apple  

Nok

ia  

HTC  

Samsung  

Sony  Eric

sson

 …which  phone  brand:  

IDG Mobile Survey 2011

74%  Own  a  ‘Smart  Phone’  

74%   Own  a  ‘Smart  Phone’  70%   Browse  the  mobile  internet  regularly  48%   Browse  IT  news  on  the  mobile  internet  70%   Download  'apps'  57%   Download  'apps’  from  the  Apple  'App  Store'  20%   Own  a  'tablet'  67%   Plan  to  buy  a  'tablet'  within  12  months  47%   Use  their  'tablet'  for  work  67%   Share  their  'tablet'  

58%  Browse  the  mobile  internet  daily  

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PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  

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Josh  Grossberg  Sales  ExecuNve    IDG  Global  SoluNons  492  Old  ConnecNcut  Path  Suite  311  PO  Box  9151  Framingham  MA  01701-­‐9151,  USA  

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