analiza campanii sociale virale-studiu de caz
DESCRIPTION
this is a presentation about UNICEF`s campaign Own a color and Kony2012TRANSCRIPT
Sell 16.7m colours to help save children's lives around the world
Visitors are given a host of support mechanisms to help choose their colour
The launch
The launch
The launch
The launch
The launch
The stats
The Stats
The stats
• 138,777 Visits• 1,610,051 Page views• 3.27% Bounce• 7:49 Avg. Time on Site
The stats
13 October 2011
Data recorded at 11:50AM GMT on 8th
March 2012
Views:78,524,365Likes:1,335,510Dislikes: 98,973
1. Content in reach
2. Engage who those who think like you
3.Emotie si call to action
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Multumiri speciale, Ancai Ile!