An Overview An Overview ofof

Advertising StrategiesAdvertising Strategies

By Kimberly DillowBy Kimberly Dillow

OUR INVESTIGATIVE OUR INVESTIGATIVE QUESTIONQUESTION

How does advertising How does advertising affect the choices affect the choices consumers make?consumers make?

Advertising Terms

BandwagonTransferHumorCelebrity EndorsementStatistics or ScienceCuteness Factor

BandwagonBandwagon

Advertisers try to make you believe Advertisers try to make you believe that everyone else is buying the that everyone else is buying the product, so you should too!product, so you should too!

TransferTransfer

Using rich, beautiful people having Using rich, beautiful people having fun to sell a product. Advertisers are fun to sell a product. Advertisers are trying to make you think that if you trying to make you think that if you buy the product, you will look like or buy the product, you will look like or be like the people in the adbe like the people in the ad..

HumorHumor

Advertisers try to make you laugh. If Advertisers try to make you laugh. If you laugh, you will make a positive you laugh, you will make a positive connection to their product & buy it!connection to their product & buy it!

Celebrity EndorsementCelebrity Endorsement

Advertisers use celebrities or a Advertisers use celebrities or a famous person to sell their product.famous person to sell their product.

Statistics or ScienceStatistics or Science

Advertisers use numbers or scientific Advertisers use numbers or scientific facts to sell their products. Often, facts to sell their products. Often, the ads suggest that their product is the ads suggest that their product is scientifically proven to make you scientifically proven to make you healthier.healthier.

The Cute Factor (or the “Aahh” The Cute Factor (or the “Aahh” Appeal)Appeal)

Advertisers use a cute image, such Advertisers use a cute image, such as animals, children, or babies to sell as animals, children, or babies to sell their product.their product.

What advertising strategy is being used in this picture?

What advertisingtechniqueis beingused in thispicture?

•What advertising strategy is being used in this picture?

What advertisingtechniqueis beingused inthis picture?

What advertising strategy is being used in this picture?

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What advertisingtechniqueis beingused inthis picture?

•What advertising strategy is being used in this picture?

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What advertisingtechnique isbeing used in thispicture?

•What advertising strategy is being used in this picture?

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•What advertising strategy is being used in this picture?

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What advertisingtechniqueis being used in this picture?

•What advertising strategy is being used in this picture?

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•What advertising strategy is being used in this picture?

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What advertisingtechniqueis beingused inthis picture?

What advertising techniqueis being used in thispicture?

What advertisingtechnique isbeing usedin this picture?

What advertisingtechnique isbeing usedin thispicture?

REVIEW OF ADVERTISING REVIEW OF ADVERTISING STRATEGIESSTRATEGIES

Everyone is doing it---be cool and Everyone is doing it---be cool and popular (Bandwagon)popular (Bandwagon)

Rich and beautiful people (Transfer)Rich and beautiful people (Transfer)

HumorHumor

Celebrity endorsementCelebrity endorsement

Statistics or proven by scienceStatistics or proven by science

Using animals or children (Cuteness)Using animals or children (Cuteness)

Back to our Investigative Back to our Investigative QuestionQuestion

How does advertising affect the How does advertising affect the choices consumers make?choices consumers make?