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An Extract from the FEASIBILITY STUDY - 2nd part

“Central Markets - Revitalising and Promoting Traditional Markets in Central Europe within the Central Europe Programme”

Prepared : Bc. Lenka Vaňková, DiS.

Date: 30rd

May 2014

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1 INTRODUCTION

The second part of the study was prepared in the period from November 2013 to May 2014

and focuses on preparing the list of farmers in the Ústí Region, the list of farmers´ markets

organizers, the offer specification of products and their producers (including the database of

products and their producers in ÚR) and giving examples of markets in other regions.

This period is not very convenient for addressing farmers selling at the markets as in most

cases markets terminate their operation in November and newly open in March.

To prepare the list of farmers and the market organizers, first agrarian chambers in the Ústí

Region, then directly the farmers at the markets were addressed. Not all the organizers were

willing to provide the contact to “their farmers” so their names were acquired e.g. at the

organizer´s websites and subsequently traced either at the market directly or on the

websites. Websites were another source of the farmers and possible contacts search1.

A farmer was included in the list after granting his consent which was obtained either directly

in the personal interview at the market or in a phone communication. We can say that most

of the addressed farmers was willing to grant a consent, they look at it as a way of possible

publicity of their farm and their products as well as the opportunity that they might be

addressed by another organizer than the one they cooperate with at the moment. For some

farmers to be listed means a possible start of their presence at the markets.

In the list there are also farmers who do not sell at the markets but sell their products “from

the courtyard”. It pays off for the farmers who haven´t got too high production e.g.

beekeepers, small greengrocers or sheep, pig or goat breeders.

Some of the vegetable growers state as a reason of the sale from the courtyard the fact that

the amount of rent for the sales place is too high as opposed to the price of the sold goods,

e.g. seedlings. Some addressed growers perceive the market organization as a prestige for

the city/community and think that they should support the farmers in the way of a financial

discount for the sales place. They see the interface of a private person organizing markets

redundant.

The following chapters include the list of markets organizers, then the list of farmers who

gave consent to be listed in the public list and state their products which they offer for sale.

Then there are three examples of markets in other regions and annexes listing the farmers

who did not give a consent or do not come from the Ústí Region or it was not possible to

trace their contact either for the reason of their selling products occasionally so they are not

registered sellers or the organizer did not allow the contact provisioning.

1 www.nalok.cz, www.ovcnarska-unie.cz, www.najdisisvehofarmare.cz, www.nalok.cz, www.severoceskefarmarsketrhy.cz, www.trhnise.cz,

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2 THE LIST OF MARKETS ORGANIZERS The list of organizers has been prepared within the markets mapping in the Ústí Region. This

part of the study was complemented with some other organizers who we have managed to

get in touch.

1 Český Um – Artificum Bohemicum, o. s. FT 2 Soubor lidové tvořivosti Zubrnice O 3 Šárka Justrová FT 4 MAS Šluknovsko FT 5 Václav Chaloupka O 7 OÚ Proboštov O 8 Kulturní centrum Kaskáda p.o. O 9 Městský úřad Osek FT 10 Výstavy,spol.s. r. o. FT 11 Zahrada Čech s. r. O O 12 Občanské sdružení Hrozen O 13 TRHNI SE, o. s. FT 14 Město Most O 15 Liga českých trhovců O 16 Město Litvínov O 17 Město Lom O 18 MAS Západní Krušnohoří FT 19 Město Louny O 20 SLATR,s. r. o. FT 21 Obec Blšany O 22 Jiří Tošil, FT,O 23 Petr Liebscher FT 24 Město Vroutek O 25 Tomáš Klepl FT

FT – farmers´ markets O – other markets

3 THE LIST OF FARMERS AND SELLERS The list of farmers was developed by direct addressing of the sellers at the market or

acquiring contacts from several organizers or searching on websites and follow up telephone

addressing.

The farmers were explained the purpose of the prepared list. It is divided by districts and by

sections according to the production. The name under which the farmer sells his products is

always stated, then the contact and the name of the community or a town where the farmer

can be found.

First websites are stated in priority as the site visitor can find all necessary there – production

and necessary detailed contacts. Who has no websites available stated which contact he

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wanted to publish: an e-mail address or a telephone number. Then basic production and

information if it is a sale at the market or from the courtyard is mentioned.

94 farmers and producers of the regional products in total were listed of which 42 fruit

growers and greengrocers, 3 producers of meat products and sausages, 7 bakers,

10 beekeepers, 2 fishermen, 3 herbalists, 9 providers of poultry, eggs and dairy products,

8 producers of drinks without distinguishing if alcoholic and non-alcoholic ones and 9 others

including the sale of spices, Greek specialities, sale of animals for slaughter, pasta, oils.

3.1 The District of Chomutov

Name Contact Production FRUIT, VEGETABLES Michal Ryšavý – Cibulárna Račetice (onion factory) Regional Food Award 2013

Račetice mob. +420777798234 maruska.rysava@centrum.cz

Onion. Sale at the autumn Festival of Onion, at the markets and also from the courtyard.

Statek Hořenice (farm)

Chbany mob. +420725240454

Vegetables (garlic, potatoes in bio-quality). Sale from the courtyard and to wholesale.

Vinařství Němeček (winery)

Březno, www.vinarstvinemecek.cz

Fruit (apples, pears, apricots, peaches, plums, cherries, nectarines). Wines from own production. Sale from the courtyard.

Markov Ivan Chomutov mob. +420602418214

Seedlings of flowers, vegetables, balcony flowers, herbs. Sale at the markets. *2

Sady a školky Jirkov (orchards)

Jirkov mob. +420 474684352

Apples, juices. Sale from the courtyard and at the markets. *

DRINKS Vičické vinařství Mikulášek (winery)

Březno mob. +420774169911 info@vinarstvimikulasek.cz

Varietal wines from a family vineyard*

HERBS, DRUGS, TEAS Karkoška Jan Jirkov

www.proZdravi-shop.cz Green pharmacy, natural drugs and cosmetics. Sale at the markets in Chomutov.

Pavel Pavlík Jirkov mob. +420778027878

Processing sea buckhorn, cranberry without preservatives, producing mustard from vegetables. Sale at the markets.

2 Note: The stated designation *means that the farmer sells at the markets irregularly, has not got a

permanent market place, considers participation according to the actual production and his own capacity.

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* POULTRY, EGGS, DAIRY PRODUCTS

Drůbež Údlice (poultry farm)

Údlice www.drubez-vaigl.cz

Breeding, processing and sale of poultry. Sale at the markets (Chomutov, Louny), a mobile shop.

Kateřina Stratinská – Statek Špičák (farm)

Klášterec nad Ohří www.farmaspicak.cz mob. +420732762789

Sale of raw cow milk and home eggs and fattening lambs from the courtyard. Sale at the markets for MAS Západní Krušnohoří.

OTHERS Rikos Georgios Chomutov

mob.+420608930383 Greek specialities. Sale at the markets in Louny, Chomutov.

Ekofarma Křimov (ecofarm)

Chomutov mob. +420774733007

Sale of live animals – lambs, sheep, young goats, goats. Sale from the courtyard.

3. 2 The District of Louny

Name Contact Production FRUITS, VEGETABLES

Zahradnictví Agroslužby Louny (garden centre)

Louny mob. +420774939218

Vegetables (green beans, tomatoes, peppers, beet root, radishes), seedlings of vegetables. Dried herbs e.g. camomile. Sale from the courtyard – a shop at the site.

BIO farma Žatec (biofarm) Žatec www.farma-zatec.cz

Fruit and vegetables in bio quality supplied in bio boxes

Březina František Kozly frantisekbrezina@centrum.cz

Vegetables (cauliflowers, potatoes, garlic, root vegetables, zucchini, cucumbers). Sale at the markets in Ústí, Most, Chomutov and Jirkov.

Johanovský Petr Želkovice, www.jablkajohanovsky.cz

Vegetables (potatoes, garlic, cabbage), fruit (pears, plums, apples), juices, poppy seeds, cumin, honey. Sale at the markets Teplice, Chomutov, Kadaň, Louny and also from the

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courtyard. Stará Blanka Louny

mob. +420728405961 Mushrooms, oyster mushrooms. Sale at the markets in Chomutov, Jirkov, Teplice, Kadaň.

Zahradnictví Roglovi (garden centre)

Třeskonice u Žatce www.rogl.cz

Seedlings of vegetables, perennials, fruit trees and ornamental shrubs, strawberries, honey and honey products. Sale from the courtyard.

Hynek Jouja Želkovice mob. +420777699977

Fruit (apples, pears, apricots, cherries, raspberries, gooseberries). Vegetables (onion, beans, peas). Sale at the markets (Louny) and from the courtyard.

Scheithauerová Helena Želkovice mob. +420603335565

Sale of apricots, apples from the courtyard.

Batovec Stanislav Libčeves mob. +420728613986

Sale of apples, his own shop.

Ing. Šárka Legutková Želkovice mob. +420604206712

Sale of apples, plums, pears, sour cherries, apricots from the courtyard.

POULTRY, EGGS, DAIRY PRODUCTS Barbora Marešová Biofarma Létající koza (biofarm) Regional Food Award

Břvany mob. +420777787915

Fresh goat and cow cheese. Sale at the markets in Louny, Březno.

HONEY Farma Lipno (farm) Karel a Jindra Vagnerovi

Žatec mob. +420702971705 j.vagnerova@seznam.cz

Honey, cosmetics from honey bee products, candles from beeswax, mead, honey wines, rabbit meat and poultry.*

HERBS, DRUGS, TEAS Bylinné směsi Zdislava (Herb mixtures)

Žatec www.zdislavatea.cz

Herb tea mixtures. Sale at the markets in Chomutov, Teplice.

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3. 3 The District of Most

Name Contact Production

FRUIT, VEGETABLES

Zámecké sady Chrámce (orchards) Regional Food Award 2013

Most www.zameckesadychramce.com

Fruit (mainly pears), sheep breeding. Sale of jams, juices, fresh and dried fruit, fruit spirit. Sale from the courtyard, supplier to boxes).

BAKERY Pekařství Japek s. r. O (bakery)

Litvínov www.japek.wm.cz

Salt and sweet pastry. Sale at the markets in Chomutov, Jirkov, Teplice.

Pekárna Bečov (Bakery)

Bečov mob. +420777755680

Salt, sweet pastry, bread, sale at the markets. *

MEAT AND SAUSAGES Řeznictví M+V Mandincovi (butcher)

Most mob. +4204767080.04

Sausages, smoked meats, hog feast specialities, hog feast goulash, horse burgers. Sale at the markets in Ústí, Teplice, Chomutov.

HONEY Včelí farma (honey bee farm)

Lom www.apiscech.cz

Honey from the courtyard

Makovec Václav Most www.vcelifarmamost.cz

Honey, propolis, beeswax. Sale at the market in Chomutov, Jirkov, Teplice.

Martina Kleinová Obrnice u Mostu, www.vcelarskeprodukty.cz

Honey, candles from beeswax. Honey bee cosmetics – resale from the producer, material for the production of candles. Sale from the courtyard.

Viola Suchá Most mob. +420774744732 ovocnemarmelady@email.cz

Sale of flower honey and jams from fruit without chemical treatment.

Josef Novák Lužice u Mostu mob. +420732256580

Honey, beeswax. What he produces, he

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sells himself locally. Rodinná včelí farma Jiří a Božena Brejchovi (family honey bee farm)

Most www.med-brejchovi.cz

Sale of honey bee products from their own honey bees. Sale at the markets (Chomutov, Teplice, Jirkov, Kadaň, Litvínov), own shop.

FISH Pstruhařství Tesarz (trout farm)

Horní Jiřetín, www.pstruharstvitesarz.cz

Fish – brook trout, trout, carp, fishing. Sale at the markets in Chomutov, Most.

OTHERS Mostecké těstoviny, Eva Pachmanová (pasta production)

Most www.mostecketestoviny.cz

Egg garnish and side-dish pasta, sale at the markets in Chomutov, Most.

3. 4 The District of Ústí nad Labem

Name Contact Production FRUIT, VEGETABLES

Nosek Miloš Ústí nad Labem mob.+420728444467

Vegetables (potatoes, vegetables, root vegetables, onion, tomatoes, garlic, cabbage), fruit (apples, pears, plums, apricots, cherries). Sale at the markets in Ústí, Teplice, Chomutov.

BAKERY Pekárna Povrly (Bakery)

Povrly www.pekarnapovrly.cz

Bread, salt, sweet pastry, sale at the markets in Chomutov, Děčín, Ústí n/L.

DRINKS Pavlíček Zdeněk-vinotéka „U Muzikanta“ (wine cellar)

Ústí nad Labem, www.umuzikanta.cz

Barrel wine. p. Sýkora Čejkovice. Sale at the markets (Chomutov Most, Teplice), a shop.

3. 5 The District of Děčín

Name Contact Production

FRUIT, VEGETABLES

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Kalivoda Jiří Markvartice mob. +420603350168

Sale of apples, red currants, lambs from the courtyard.

HONEY Václav Šenkýř Děčín

mob. +420602126527 vaclav.senkyr@teĺecom.cz

Honey – sells to the sellers at the markets and from the courtyard*

Štrympl Jan Jílové u Děčína, www.divotvornazahrada.cz

Sale of honey, mead, treatment wines and syrup, natural beer (brewery Kocour). Sale at the markets in Chomutov, Děčín, Ústí n/L.

POULTRY, EGGS, DAIRY PRODUCTS Hospodářství pod Strážným vrchem (farm)

Merboltice www.podstraznym.cz

Fresh goat cheese, curd, Feta goat cheese. Sale at the markets (Ústí n/L, Teplice) and from the courtyard.

Polabské mlékárny a.s., (dairy) Regional Food Award 2013

Varnsdorf, mob. +725190754 www.milko.cz

Sale of butter, steamed and fresh cheese, semi-hard cheese. Irregular sale at the markets. *

Kozí farma Nová Víska (goat farm)

Nová Víska www.kozi-farma-viska.cz

Goat cheese, milk, whey. Sale at the market in Děčín and from the courtyard.

BAKERY Pavlína Ptáčková Pekárna “U štoly” (bakery) Regional Food Award 2013

Jiřetín pod Jedlovou mob. +420733701656

Tolštejnský cake švestkáč (with plums), COP of Czech Switzerland. For orders.

DRINKS

Pivovar Kocour Varnsdorf s.r.o (brewery) Regional Food Award 2013

Varnsdorf mob. +420739242300 www.pivovar-kocour.cz

Beer – light and dark lager of a Czech type, specials. Sale at the markets, their own shops. *

OTHERS Farma Letní stráň (farm)

Děčín – Boletice, www.farmaletnistran.cz

Sale of lambs, calves – live or slaughtered, agro-tourism. Sale from the courtyard.

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3. 6 The District of Litoměřice

Name Contact Production FRUIT, VEGETABLES

Jiří Marjanko Litoměřice mob. +420 736763964

Vegetables-carrot, onion, potatoes. Sale from the courtyard.

Ekofarma Karla Tachecího (Ecofarm)

Budyně nad Ohří www.tacheci.cz

38 kinds of vegetables and fruit by season. Box sale.

Jaroslav Cimr Kleneč www.ceska-zelenina.cz

Sale of peeled vacuum packed potatoes, onion, shredded cabbage. Preparing sale at the markets

Zdeněk Hrdlička Dolánky nad Ohří www.farmahrdlicka.cz

Vegetables by season and fruit (apricots, currants, plums), early potatoes and also for storing. Sale to the stall sellers and sale from the courtyard.

Aleš Skála Litoměřice mob. +420 775934657

Vegetables (potatoes, carrot, celery, cabbage, kale, cabbages). Sale to wholesalers, stall sellers, sale from the courtyard.

Svobodný statek na soutoku o.p.s (Farm)

České Kopisty, www.svobodny-statek.cz,

Bio-vegetables, bio-fruit, Bio-vegetable boxes.

Ing. Václav Červenka Lovosice v.cervenka@tiscali.cz

Apples. Sale at the markets and from the courtyard. *

Romona Větrovec Třebívlice mob. +420739007522

Apples. Sale at the markets and from the courtyard. *

Josef Král Litoměřice mob. +420 603447357

Potatoes, wheat. Sale from the courtyard.

Petr Tůma České Kopisty mob. +420777170180

Vegetables (potatoes, cauliflower, cabbage, kale). Sale from the courtyard and to wholesalers.

Petr Musil Žitenice, mob. +420605290714, vcelarstvi.musil@seznam.cz

Honey. He used to sell at the markets, now direct sale from the courtyard.

Farma Držovice (Farm) Regional Food Award 2013

Úštěk, www.farma.drzovice.info

Goat, cow and sheep cheese, yogurts, sour milk, curd, milk. Sale at the markets and from the

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courtyard. Ovocnářství Ploskovice Ploskovice,

www.ovoce-ploskovice.cz Fruit (apples, pears, juices, currant, plums), Vegetables (potatoes). Sale at the markets (Roudnice), from the courtyard.

Jaroslav Hercl Křešice mob. +420733542293

Vegetables (root, fruiting, cabbages), fruit by season. Sale at the markets in Ústí, Chomutov, Kadaň, Litvínov.

Miroslav Hájek Roudnice nad Labem, mob. +420736649517

Vegetables (potatoes, onion, carrot, celery, onion sets), herbs. Fruit (apples, cherries, currant). Sale at the markets. *

Jan Kubeš Travčice mob. +420607935247

Vegetables (potatoes, cabbages, leek, radish, tomatoes, broccoli and their seedlings). Sale at the markets and from the courtyard.

Zahradnictví a zelinářství Procházkovi (garden centre and greengrocer´s)

Travčice mob. +420 602363484

Wide range of herbs and their seedlings, vegetables (carrot, kohlrabi, cabbage, potatoes, cauliflower). Sale at the markets. *

Soukromá farma Libotenice, Ing. Miloslav Škoda (private farm)

Libotenice mob. +420604860049

Growing and sale of hop, potatoes, vegetables. Sale at the markets and from the courtyard.*

Jiří Veselý – BIO – pro

Malíč www.biozel.sweb.cz

Bio vegetables (potatoes, beetroot, carrot, peas, zucchini). Bio fruit (apricots, sour cherries, plums. Home eggs. Planning goat milk. Due to time demand sale only from the courtyard.

Čupr bedýnky, Vojtěch Procházka, Jan Čuda

Ploskovice, www.bylinky.inshop.cz, www.ovocuda.cz

Fruit and vegetables. Box distribution. In the season sale also from the courtyard.

Miloslav Hájek Roudnice nad Labem, mob. +420756649517

Vegetables (potatoes, leek, carrot, onion, cabbage, vegetable seedlings). Sale at the

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markets.* Ovocnář Ing. Milan Kartes (fruit grower)

Židovice www.farma-kartes.cz

Fruit (apples, pears, sour cherries, apricots).*

Ing. Jelínek Miloslav Litoměřice mob. +420603220014 pevná linka +420416749020

Fruit (apples, pears, plums, apricots). Sale from the courtyard.

Pelikus Josef Leopoldův mlýn mob. +420602193603

Vegetables (potatoes), fruit (apricots, plums, pears, onion, garlic without chemical treatment). Sale from the courtyard.

Pacáková Iveta České Kopisty mob. +420723639550

Seasonal vegetables and fruit, seedlings of balcony flowers, Sale at the market in Litoměřice.

HONEY Radek Geletič Regional Food Award 2013

Lovosice mob. +420777755402

Honey, candles for orders. Sale from the courtyard.

Med od Krále (honey) Sedlec u Libochovic mob. +420 603542395

Honey, sale from the courtyard.

Libor Marek Sedlec u Libochovic mob. +420 603542395

Honey, sale from the courtyard.

FISH Jaroslav Holaj Kostomlaty pod Řípem,

www.rybolov-kostomlaty.cz Sale of live fish. Sale at the markets in Roudnice n/L, Prague.

MEAT PRODUCTS AND SAUSAGES Řeznictví „U Václava“ (butchery)

Libochovice mob. +420723113909 Sitarova.jitka@seznam.cz

Sausages, smoked meat, hog feast specialities. Sale at the markets (Chomutov, Teplice), shop.

Rodinná firma s.r.o. – Chovaneček (family farm) Regional Food Award

Litoměřice mob. +420776862011 vchovanecek@rodinna-firma.cz

Long-life meat products, smoked meats. Sale at the markets. *

POULTRY, EGGS, DAIRY PRODUCTS Ronnie Johannes Maria Meerts

Litoměřice www.uholandanu.cz

Certified Dutch cheese from Dutch farms. Sells at the markets in Ústí n/L., Teplice, Jirkov, Most.

Vítězslav Škoda Roudnice nad Labem www.mlekozvrazkova.cz

Sale of milk from the courtyard.

DRINKS SEVEROFRUKT,a. s. Terezín Dried fruit and vegetables,

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Regional Food Award www.severofrukt.cz fruit concentrates, canned vegetables. Sales at the markets in Roudnice n/L.

Minipivovar Labuť s. r. o (Minibrewery)

Litoměřice, +420604301597 www.minipivovarlabut.cz

Light, semi-dark and dark beers, beer spirit. Sale at the markets in Roudnice n/L.

LoPe Fruit, s. r. O Regional Food Award

Třebívlice www.sadaruvmost.cz

Fruit juices without sugar and added preservatives. Sale at the markets and from the courtyard. *

Vinařství Podrábský (Winery)

Roudnice n/Lab., www.vinarstvi-podrabsky.cz

White, red and rose wines, sale at the markets only in Roudnice n/L., shop.

Karel Tesařík Lovosice, www.vino-tesarik.cz

Moravian barrel(cask) and bottled wines. Exclusive representation of Port wine. Sale at the market in Litoměřice.

BAKERY Robert Beránek – Cukrářství U Beránků (confectioner´s) Regional Food Award 2013

Libochovice, www.cukrarstviuberanka.cz

Production and sale of cakes, desserts, confectionery. Sale at the markets in Prague.

OTHERS Dvůr Loucká u Ředhoště

Mšené - lázně, www.dvur-loucka.cz

Fruit trees, roses, berries. Sale at the markets. *

Furlet Serhiy Krupka mob. +420774365718

Spices, seasoning mixtures, crisps. Sale at the markets in Chomutov, Teplice, Ústí n/L.

Ing. Vladimír Velart Oleško www.phytos.cz

Essential and fragrant oils, bio-oils. Sale at the markets. *

Farma Srdov (farm) Úštěk, www.farma-srdov.webnode

Breeding meat breed of sheep, sale of lambs from the courtyard.

Růžička Petr Lovosice mob. +420603398354

Sale of spices, decoration from spices at the markets. *

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3. 7 The District of Teplice

BAKERY

PE-DU Petr Müller Dubí www.pedu.cz

Bread, salty, sweet pastry. Sales at the markets in Kadaň, Jirkov, Chomutov, Ústí n/L.

Dubský perník (Dubí gingerbread)

Dubí www.dubskypernik.wz.cz

Hand-made decorated gingerbread. Sales at the markets in Teplice.

POULTRY, EGGS, DAIRY PRODUCTS Krišík Milan Bystřany

+420773932293 Poultry, rabbits, home-made eggs. Sale from the courtyard

3. 8 Regional Food Mark

The below stated table lists the farmers who received the

Regional Food Award for their products in 2013 with stating the

awarded product.

The Regional Food is a mark awarded by the Ministry of

Agriculture to the agricultural or food products of the best quality

which had won in the regional competitions.

Picture No. 1 – logo of the Regional Food 3

The Regional Food fulfils the most strict European and national requirements for the food

quality and proves its uniqueness compared to the products which are available at the

market.

The Regional Food logo at the packaging of the products guarantees to the consumer that

the raw materials used in their production come from the home production and that the

customer gains not only the guaranteed quality and taste but by purchasing it he supports his

region – the farmers, producers and sellers help maintaining and increasing the number of

jobs in the region4.

Zámecké sady Chrámce Pear spirit, Bio-cherry extra jam

Radek Geletič Flower honey

Farma Držovice Fresh goat cheese Bio

Michal Ryšavý, Cibulárna Račetice Kitchen onion

SEVEROFRUKT, a. s. Dried apples

3 http://eagri.cz/public/web/regionalni-potraviny/o-projektu/metodiky-a-loga/ 4 http://eagri.cz/public/web/regionalni-potraviny/o-projektu/

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LoPe Fruit, s. r. O Fruit grower´s juice – apple with flesh varietal

“Champion”

Barbora Marešová, Biofarma Létající

koza

Fresh goat cheese Legenda

Rodinná firma s. r. o - Chovaneček Novobranské beeds (sausages)

Polabské mlékárny a. s. Bio butter, Sheperd´s cheese

Pavlína Ptáčková, Pekárna “U štoly” COPof Czech Switzerland

Robert Beránek – Cukrářství u

Beránků

Chocolate cake

Pivovar Kocour Varnsdorf s. r. o Kocour lager

Žatecký pivovar spol. s. r. o Baronka premium

4 EXAMPLES OF MARKETS IN THE OTHER REGIONS

4. 1 Prague Farmers´ market Na Kulaťáku Prague 6

Market organizer: Farmářské trhy, občanské sdružení, Plaská 4, 15000 Praha 5 – Malá

Strana

Region: Prague

An interview with Miroslav Dušek, the market organizer

The market where we are now is large and I must admit that it is nice because the stalls look

the same or very similar. How many sellers are here and are the stalls yours or belong to the

sellers?

The stalls belong to the City District of Prague 6 which bought them when we were launching

the markets and uses them for other events too. There are about 90 sellers at the market

today.

It means that the City District helps you to organize the markets?

It helps us with the place which was selected particularly and partly with the inventory which

have been the purchased stalls.

So the sellers pay the rent for the stalls and the place?

Yes, the amounts are different according to the selling goods range.

How long have you been organizing the markets?

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We were the first in Prague and have been organizing the markets for five years.

Which goods range will be represented there?

We are mainly trying to support greengrocers, there are about 30% of them, then bakers and

butchers who represent another 30% and the rest is a various range of goods which enriches

the market.

I can see the stalls with refreshment here. Do you monitor their amount or do you enable the

sale to everybody who applies?

We do not want to have too many stalls with refreshment but to be interesting and tempting

for the visitors. We are always trying to attract the visitors so we have a foreign food and old

Czech cuisine tastings.

The refreshment food should be made from the home-made raw materials either their own or

bought at the farmers´.

Do you have an accompanying program?

We have the children´s corner here where students organize some programme for children.

We are trying to lead the visitors to the healthy lifestyle not only with the offer of the food but

e.g. showing the way of waste separating. On Saturdays we have a small music performance

– an accordion, guitar. It is not a concert but the accompaniment and background of the

market.

What king of market promotion do you choose?

It is definitely a facebook, our websites, the advertisement e.g. on the benches. We do not

use advertising very much because the markets are held every Saturday and as they are

regular people are used to come. We also use the communication channel of the City

District.

What do you see a strength or a weakness of your market?

Goods variety is definitely the strength and also catering which is interesting for people. Our

interest is for the people not only to buy but also sit down, have a rest and eat well.

I consider the risk of weather a weakness. We are a market in the open air so when it rains

and the wind blows it is unpleasant not only for the visitors but also for the sellers. When we

know in advance, maybe in December, that the weather is going to be really bad we cancel

the market.

When talking about the waste separating, which way do you dispose the waste?

17

The City District takes care of the usual waste, EKO-KOM company, which is our partner,

helps us with the waste separation and e.g. delivering education material for the children´s

corner.

Which is your target group, how many people come by?

The market is open till 2 p.m. and from 5 to 10 thousand people come by. We can say they

are of all age groups.

Apart from food do you have e.g. basket makers or similar production represented at the

market?

Yes, we have basket makers, spices, products from honey. We are trying for the market to

be really interesting. We also organize strawberry or flower markets seasonally.

Where do your sellers come from?

The sellers come from many places. From Moravia, the region of Mělník, Podřipsko, from

various places.

So we can say that your market rather supports Czech food than the regional ones?

Yes, that is so.

Do you have sellers who sell foreign goods?

Yes. As we are in Prague 6 where embassies are situated we are trying to cooperate with

them. We have built a foreign corner which covers about 10% of stalls. It is Italian, French,

Greek goods etc. We also make a survey among people and the results is they are

interested in buying fish, olive oil, Italian cheese and that is how we accommodate their

requests.

Do you have permanent sellers or do you still search for new ones?

New ones apply but we have had a permanent group we cooperate with for 5 years and who

we and the customers approved. But as we always look for new things we have to have new

sellers, too. A lot of offers come. But we do not do “blind” sale only according to the offer

from the electronic communication. We agree a meeting at the market and want to know

what they sell, manufacture, what they produce.

Where about can the visitor find the Market Regulations?

It is located with us at the production tent. At the edge of the market and in the centre there is

an orientation plan so the visitor can easily find what he is looking for. There is a name of the

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farmer, what he sells and the number of the stall so the buyer finds what or who he is looking

for.

4. 2 Plzeň

Plzeň farmers´ markets

Market organizer: Občanské sdružení Envic

Region: Plzeň region

An interview with Tomáš Popp

How long have you been organizing the markets?

Since 2010, this year is the fifth season and we have been one of the first organizers. The

first market was held in the year 2009 in autumn in Klánovice. That time we were preparing a

project which focused on food. From that the farmers´ markets developed.

How often are the markets held?

1x in a fortnight, from March to December. In the interim period when the markets are not

held people can buy in one of the farmers´ shops located in Plzeň. On top of that people

know their farmers and when they travel they may stop by and make a purchase there.

There are visually uniform stalls at your market. Are they yours or have the sellers purchase

them?

The stalls are ours. We bought some of them from the grant. Their purchase was a part of

the project implemented. The rest was bought for our own money when we saw that people

were interested in shopping at the market. We have 25 stalls and there are about 40 sellers.

So there are sellers who have their own mobile stall. If the seller has his own stall we make

him send the photo to see in advance how and where they sell. If it is suitable and the seller

has a range of goods we like we include him to the market. If we like his range of goods but

he has no stall he has to wait until one of them is free.

So the sellers pay the rent for the place and the stall?

The sellers pay for the sales place regardless how many meters they occupy, a uniform

amount 800,-CZK.

You are saying the range of goods we like. How do you select what you are going to offer?

We know all the sellers and we have been to all the farms where we could see how things

are generated and in which environment. E.g. it is a great advantage when the butcher owns

the animals and the breeding is followed by the slaughter and meat processing. That is the

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fact which we prefer. We have an idea who and which goods should be there and we select

the seller according to that. There could be easily 60 sellers at this place, but we do not do it,

we want real quality, we do not need quantity.

Do you have any permanent sellers for the period of the markets duration or do you still look

for new ones?

Of course we have sellers who we have been cooperating with for a long time. There are

about 20 of them. Today we do not look for new ones but new ones apply and if we like them

we include them to the market. Of course we monitor the type of goods and regulate the

number of stalls from each kind. It is better to have a smaller queue at the stall than an

unhappy seller.

I have noticed that the sellers from the other regions also sell here, so your market does not

condition the sale of a regional food?

Of course it is an advantage when goods from the region are sold there. But if we do not

have a greengrocer or a milkman then we are happy for the offer from another region. This

year two mini dairy should be opened in the Plzeň region so it is possible that they will sell

here. It is good for us when the market is local but if something is missing in the offer we

complement it with the seller from outside.

And what about foreign goods?

We have been resisting it for a long time and at the moment there is only one stall with olive

oil. There were lots of offers. But we wanted to maintain the level of the farmers´ markets

with the Czech products. Later we made a survey among people and the result was they

were interested in the goods imported. For example they wanted sea fish which we have

been trying to resist from the beginning. The sellers who sold freshwater fish bought sea fish

and we did not want that. Finally we found out that we should make a little compromise and

allow maximum 2-3 stalls with imported goods. We would also like some food with a story.

Do you offer accompanying programme to the visitors?

At the beginning we had an accompanying programme but later we came into account that it

would be better to let the food speak and not to do a big theatre around it. This year we had

a plan to organize a festival of apples but as we are moving to another place due to the road

repair, we must postpone it.

How do you dispose waste which is generated during the market? Does anybody help you

with that, e.g. the city?

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We have a contract with the Gondola hotel in the area where the market is held and they

have containers for the separated waste. So we are used to separate waste, the sellers do

the same and the bio waste is taken home by the sellers. The city is not involved in the

markets organization, neither in the waste disposal.

How many visitors come to the market?

About three thousands. They are mostly people who like quality food and are interested

where it comes from. In the morning they are mostly older people, later families with children

and younger generation.

What is the strength and weakness of the market?

Food offer is definitely the strength. We have various offers from the proved sellers and I

think that not only buyers appreciate it but also the sellers do. We deny having dealers here

and that is our motto. We have educated our sellers, we teach them to sell, designate their

goods. Transparency is the other strength of our market. People can find the list of sellers

who are going to be at the market on the websites. Not all the organizers do that, it may be

for the fear that another organizer would “drag” the seller from him. That has been so from

the beginning. We also cooperate with the restaurant which buys some goods from the seller

for further processing.

Somebody could consider smaller space where the market is held a weakness. On the

contrary we see it an advantage. People get close and associate.

Do you stick to unwritten rule that the stalls should be always built in the same place so the

buyers would always find them?

The same place of the stall is more required by the sellers. The space here is not very large

so the buyer will find his stall anyway but the sellers have a feeling that if they stand in

another place they will not sell as much as in the place they stood before.

How do you solve the promotion of the market?

We have a contract with Mladá fronta which we distribute in a printed form at the market.

Recently we have had a page reserved where the profile of sellers was stated. Then on the

websites, facebook. The city sometimes helps us with the promotion on their sites

Do you enable the sale of handicraft at your market as e.g. baskets, small wooden products,

decorations?

At the beginning we sold local handmade producers. Today there has not been much space

and I do not look for such an offer.

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Apart from the stall with coffee I cannot see any refreshment which is a custom at the

markets.

I have experienced that coffee and some pastry in the morning was sufficient for the visitors.

We have tried to offer halušky, goulash, beer, but there was no interest.

A thought at the end – the markets should be built from the bottom. In Western Europe there

were farmers who needed to sell their goods, they wanted sales and so they established a

market. In Bohemia it is the way round. People want to eat something of a good quality, tasty

and therefore they started to look for sellers. And they found out there were not that many of

them. The farmers found out there was an interest in their products so they started to

increase their production. New ones appeared, built a farm. The typical example is Držovice.

4. 3 Karlovy Vary Farmers´ markets Karlovy Vary

Marker organizer: City of Karlovy Vary in cooperation with KV City

Region : Karlovy Vary region

An interview with Mrs Božena Turoňová – markets coordinator

How long have you been organizing farmers´ markets in Karlovy Vary and how did they

come about?

We have written a project with my colleague and got a grant for starting the farmers´

markets, purchasing stalls, tables and other equipment which is necessary for it. That time

we were inspired by Prague and Plzeň. The prerequisite for obtaining a grant was a

connection with a partner and a financial participation. So I addressed the Municipality of

Karlovy Vary and they accepted. This year it has been 4 years since we organize the

markets and I can say they are a permanent part of the activity in the city. The City of Karlovy

Vary is the organizer providing the market from the technical point of view. I as a coordinator

of the market I provide for the market cast by the sellers who I visit, monitor where and how

the goods sold at the market is produced. I go to the training and monitor the activities

around the markets. As ones of the few we are also in the Association of the Farmers´

Markets. I am in charge of the market promotion. The city also helps me with the disposal of

waste generated at the market.

Not everybody can show that the city on its expenses helps with promotion, wastes. Which

form of promotion do you choose?

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Mainly press releases, articles for the magazines, you have to write permanently about

something new, make yourself visible. It is difficult to get through and what can be

permanently written about farmers´ markets? You have to attract people.

What would you say about your market, what is specific about it?

You know these markets really revived the city. Karlovy Vary is known as a spa town with

foreign clients and my target was to bring local inhabitants to the city, young people. We

provided babysitting with a programme and by time more young people and families started

to come. We followed with a series of educational programmes focused on mothers and their

children dealing with the healthy lifestyle. Today a lot of children suffer from allergies,

obesity, depressions and we are trying to educate them in that respect. We are trying to

promote the farmers´ markets as one of the places which show healthy lifestyle.

We can consider specific the fact we managed to succeed in Germany. I was personally

addressed by German organizers to implement farmers´ markets turnkey as they wanted to

experience the atmosphere. Later I received an offer to implement an exchange market. It

was a perfect chance to present Czech quality goods. The holding of the market was very

demanding (all contracts had to be translated into German, the German side has different

hygienic requirements etc.), but the result was worth it.

How many sellers are present at your markets and do you have permanent sellers or do you

look for new ones?

We have 31 stalls and the dedicated space would not house more. But we do not want to

change the place. Historically there has always been a market and people are use to it. Of

course we have our permanent sellers but who would like to have a market which would be

all the time the same? So we are trying to make changes, new offers, so we look for new

sellers, I monitor the goods quality and try to offer something more to the people as various

topical lectures and workshops. Of course I monitor what people buy the best, where the

longest queue is, I talk to the farmers and get feedback who sells at the market more and

who less. I always have to look for new farmers, new initiatives. What I watch the most is the

Regional Food competition, and I invite the winner to our market.

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You have your own stalls, uniform, do you allow the seller with his own stall?

If they fulfil the conditions of the market participation, have quality goods then they can sell at

our market and have a lower rent for the stall.

Do you manage to sell regional products at the market or do you have to invite sellers from

another place?

As we say – Ore Mountains – tough life that is reflected in our production for example

vegetables and fruit. There are not that many greengrocers and fruit growers in our region so

we have to help ourselves with the sellers from the other regions, e.g. from the Litoměřice

region, Moravia. I am only concerned of the distance the farmers have to travel before they

comes to us and the expenses for their journey to be able to sell here so I agreed with the

city and some farmers have the charges for the rent of the place and the stall decreased.

I have noticed there is a stall with various bags, pocket holders etc. Why this type of stall at

the farmers´ market?

You know I have a social conscience so I try to sell goods from the protected workshops at

the market. That brings me the greatest satisfaction. These workshops produce nice and

also useful goods but there are few customers. Being at the market gives them a chance that

someone notices them and starts selling their goods. Today you will find Český Západ, o. p.

s. protected workshop at the market which makes various pocket holders, aprons, buckwheat

pillows.

Is there anything you would like to change at your market?

Due to my aesthetic feeling I would like to unify all the stalls, even the ones which some

sellers build themselves. I would definitely welcome an integrated offer of really approved

sellers which would be accessible for the market organizers. The offer would serve as one of

the communication channels among the organizers for the exchange of experience with

sellers, recommendation etc. I think that would facilitate not only our work but save time to all

who prepare the markets.

Are you afraid that another organizer would take over your sellers?

If I or another organizer did not want to provide a contact for his seller nothing is easier than

come to a market, agree with the sellers and find a contact from them. If the seller has a

feeling it would be better for him to go to another market and he can consider what is good

for him, he will be pleased to give you the contact. Most of the sellers are very loyal and if

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they are happy at your market they have no reason to leave. On top this openness is the way

to healthy competition not only among seller but the organizers, too.

5 Conclusion

This part of the study focuses on the preparation of the list of farmers in the Ústí Region, the

list of farmers´ markets organizers, offer specification of products, their producers (including

the products database and the producers in ÚR) and also gives examples of markets in the

other regions.

Their representation within the region follows from the given list of farmers and sellers at the

farmers´ markets. If we have a look at the most extended group of farmers as fruit growers

and greengrocers, it is obvious that the largest number come from the Litoměřice region.

From the district which is favourable for growing fruit and vegetables not only with the

agricultural land area but also climate conditions. On the contrary most of the addressed

beekeepers come from the Most region.

A lot of farmers or sellers are not included in the list either for the reason that a contact has

not been acquired or we failed to address them in spite of the study author effort. These are

stated in the annex together with the farmers and sellers who sell at the markets in the Ústí

Region although do not come from this region.

There is a note given at the farmers´ name if they sell at the markets or from the courtyard.

There are lots of those who sell from the courtyard mainly for the reason of unprofitability of

their participation at the market. The reason is insufficient capacity of the farmer – either time

of labour. Other reason is the costs for the participation at the market – transport to the

market, the rent of the stall compared to the prices of the goods is not balanced in many

times and it is unprofitable for the farmer. They are mainly sellers of seedlings, smaller

amount of fruit and vegetables whose income from sale hardly covers necessary costs.

These sellers would welcome the organizer´s helpfulness in the possibility of decreasing

costs for the participation at the market or total elimination of an organizer as a natural

person.

It is worth mentioning the opinion of one of the markets organizers who would welcome

publishing the list of farmers and sellers at the markets which would serve to all the

organizers for the exchange of experience with them and the possibility of the offer variation

at their market.

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7 Annexes

This annex includes farmers who could not have been incorporated into the public list for one

of the following reasons:

- We failed to find necessary contact.

- We failed to address the farmer directly in the course of preparing this part of the

study.

- They refused to be included in the public list.

- They sell at the market in the Ústí Region but do not come from the Ústí Region. So

they are not regional sellers.

Včelařské centrum s.r.o (beekeeping centre)

Farma Natural

Vinotéka Zlatka

Svobodová Jaroslava

U Pejchady

Brůšův mlýn

Stateček u Lněníčků

Žatecký pivovar spol. s. r. o (brewery)

Palušková Renata&Kotková Valérie

Sady Kocourek

Miloslav Beneš

Koudelka Jiří – Kozí farma (goat farm)

Ekofarma u Pelešků

Krtek Jiří

Simona Procházková

Goldfrukt – Štros Pavel

Přibyl Marek

Jiří Hubáček

Jana a Arnošt Marešovi

Vajner Ivana

Neumann Josef

Hlinka Jiří

Pekárna Anežka

Pekárna Branka

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Pešinová Eva

Mikoláš František

Jocha Petr

Černický Pavel

Pintíř Jan

Pekařství Paul, spol. s. r. O

Ing. Valášková Ilona

Hervert Vladimír

Boček Jaroslav

Milan Holešínský

Diana Fish

Řeznictví Marešovi s. r. O

Kamil Svačina

Kozomínský med

Domácí marmelády Anna Bečanová

Němcova selská mlékárna Radonice s. r. o

Ekokrámek

Milan Hanč

Jahodárna Vraňany

Petra Maršálková

Bačovské sýry s. r.o

Mlsná Káča

František Ruml

Kounický pivovar s.r.o (brewery)

Kvasnička – Domácí potraviny z venkova

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This project is implemented through the CENTRAL EUROPE „Cooperating for success“. Programme co-financed by the ERDF | www.centralmarkets.eu

STUDIE PROVEDITELNOSTI

„Central Markets- Revitalsinig and Promoting Traditional Markets in

Central Europe“ v rámci programu Central Europe”

Oficiální heslo projektu: “Znovu přivést trhy do center našich měst!”

2. část

Zpracovala: Bc. Lenka Vaňková, DiS.

Dne: 31. května 2014

Počet stran: 37