an evaluation of office occupiers' needs and preferences - a study on the influences of...

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An evaluation of office occupiers' needs and preferences - A study on the influences of cultural differences and generations in workplace design Bee Yee Gan Helsinki University of Technology Dr Barry P Haynes Sheffield Hallam University ERES 2009

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An evaluation of office occupiers' needs and preferences

- A study on the influences of cultural differences and generations in workplace design

Bee Yee GanHelsinki University of Technology

Dr Barry P HaynesSheffield Hallam University

ERES 2009

This study is part of the Preferences Research Project

– Aim of the project is to identify and understand the occupiers’ needs and preferences (individual and organisation level)

– Aim of this study is to explore the influences of the cultural differences and generation gaps in workplace design

• What are the critical factors the organisation needs to be aware of?

introduction

methodology

generation

conclusioncultural differences

Q & A

introduction

methodology

generation

conclusioncultural differences

Q & A

Cultural/Generation/Age

Generation

Cultural/Generation/Age

• Cultural differences can be related to physical, virtual and behavioural aspects of the workplace

• The Hofstede's 5 Cultural Dimensions - Power Distance Index, Individualism, Masculinity, Uncertainty Avoidance Index and Long Term Orientation

• Definition – Nationality/ Ethnicity/ Citizenship

introduction

methodology

generation

conclusioncultural differences

Q & A

Canon Electronics• "A company will do

well if you get rid of the chairs and computers“ - Hisashi Sakamaki

introduction

methodology

generation

conclusioncultural differences

Q & A

introduction

methodology

generation

conclusioncultural differences

Q & A

• Age or generation?

introduction

methodology

generation

conclusioncultural differences

Q & A

• Real Estate companies

• Countries• Preferences &

Needs• Focus Group• Questionnaire• Interview• Observation

Cultural Differences

Multi-Generation

Gender

introduction

methodology

generation

conclusioncultural differences

Q & A

introduction

methodology

generation

conclusioncultural differences

Q & A

Cultural/Generation/Age

Generation

Cultural/Generation/Age

• Stage 1 – Liteature Review (sociological perspective to workplace)

• Stage 2 – Research in UK • Stage 3 – International comparison• Stage 4 – Age & Generation• Stage 5 – Tool development

introduction

methodology

generation

conclusioncultural differences

Q & A

Thank you

Contact detailsBee [email protected]

introduction

methodology

generation

conclusioncultural differences

Q & A