an agile approach to content [hec15]
TRANSCRIPT
AN AGILE APPROACH TO CONTENT
Last updated May 2015
RICHARD PROWSE
HIGHER EDUCATION CONTENT CONFERENCE 2015
BATH’S DIGITAL PRINCIPLES
• Put users’ needs first • Make decisions based on data • Release iteratively and often • Keep things simple and consistent • Provide ongoing support • Work in the open
ROSS FERGUSON: DELIVERING A DIGITAL STRATEGY FOR THE UNIVERSITY OF BATH
WATERFALL
AGILE
PROJECT TIMELINE
DESIGNDISCOVER DEVELOP TEST
TEST
ITERATION 1 ITERATION 2 ITERATION 3
DELIVER
DELIVER
SPRINT 1 SPRINT 2
DELIVER
DISCOVERTEST
DESIGNDEVELOP DESIGNDEVELOP
DISCOVER
DELIVER
DESIGNDEVELOP
DISCOVERTEST
AGILE CONTENT MANIFESTO
MARLI MESIBOV: OUT OF THE SILOS AND INTO THE FARM
•Adapt to agile methodology •Build intuitive user experiences •Develop usable guidelines and strategies •Increase cross-team collaboration
As a prospective student I want to search for engineering courses So that I can find out what I can study at Bath
HOW TO WRITE A USER STORY
As a <role> I want to <goal> So that <benefit>
BATH
�I
As a prospective student I want to search for engineering courses So that I can find out what I can study at Bath
HOW TO WRITE A USER STORY
As a <role> I want to <goal> So that <benefit>
BATH
�I
User stories help us to put people at the heart of bath.ac.uk and create content which meets their needs.
Sprints allow us to develop content quickly and help to make sure we continually improve people’s experience.
ALPHA.BATH.AC.UK – HOME AND SUBJECT LANDING PAGE
ALPHA.BATH.AC.UK
RICHARD PROWSE: VIDEO GUIDELINES FOR CONTENT CREATORS UNIVERSITY OF BATH STYLE GUIDE
GUIDELINES
Rich is Editor-in-chief at the University of Bath where he leads a 7 strong team responsible for bath.ac.uk. For the past 10 years he has led on digital content efforts at top-ranking English universities. Rich is Co-founder of Bath’s first content meetup. He also regularly blogs on content strategy, agile content development, and user experience.
RICHARD PROWSE
@RICHPROWSE
CONTENTBEAR.CO.UK
WWW.LINKEDIN.COM/IN/RICHPROWSE