youtube for equine veterinarians

YouTube for Equine Vets

Mike Pownall, DVMwww.mpequine.com

www.slideshare.net/mpownall

• Why video?• How to create videos?• How can you measure it?

Video for Vets

www.viralblog.com

48

http://www.youtube.com/user/mpequine#p/u/7/

r5Yc58JeDLoExample of a video created

and edited by McKee-Pownall Equine Services

Video Making Equipment

Camera• Kodak Z-18• iPhones

TripodMicrophonesLights

Before you shoot

• Script• Charged batteries• Time of day• Makeup?

Wooden Clogs

Intro• New treatment for laminitic horses• How the clog works• Types of clogs• Materials for applying

Body• Take rads to find ideal placement• Apply clogs• Re-xray to determine breakover placement• Casting tape to hold the clog on

Closing• Resetting clog like normal shoe• Disclaimer

The Stars• Clothing & hair• Clean & well behaved horse• Location

oQuiet, clean

• Lighting• Waiver

Clothing & Hair

Clothing & Hair

Lighting – Just Right

Lighting – Just Right

Lighting – Just Right

Lighting – Too Bright

Lighting – Too Bright

Lighting – Too Dark

Lighting – Shadows

Background

Handlers

Close Ups

Close Ups

Other Thoughts

• No panning• 2 Minutes• Keep all takes• Still pictures to add in later

Editing

• iMovie• Add music• Add clinic info

YouTube Channel

YouTube

5/2011 11/2011

YouTube

5/2011 11/2011

130%

Thank You

Keep in Touch

• mike@mpequine.com• www.equinevetbusiness.com• www.slideshare.net/mpownall