youtube for equine veterinarians

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YouTube for Equine Vets Mike Pownall, DVM www.mpequine.com www.slideshare.net/mpownall

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Presentation given by Dr. Mike Pownall at the 2011 AAEP Cpnvention on creating videos and using YouTube for veterinarians.

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Page 1: YouTube For Equine Veterinarians

YouTube for Equine Vets

Mike Pownall, DVMwww.mpequine.com

www.slideshare.net/mpownall

Page 2: YouTube For Equine Veterinarians

• Why video?• How to create videos?• How can you measure it?

Video for Vets

Page 3: YouTube For Equine Veterinarians

www.viralblog.com

48

Page 4: YouTube For Equine Veterinarians
Page 5: YouTube For Equine Veterinarians
Page 6: YouTube For Equine Veterinarians

http://www.youtube.com/user/mpequine#p/u/7/

r5Yc58JeDLoExample of a video created

and edited by McKee-Pownall Equine Services

Page 7: YouTube For Equine Veterinarians

Video Making Equipment

Camera• Kodak Z-18• iPhones

TripodMicrophonesLights

Page 8: YouTube For Equine Veterinarians

Before you shoot

• Script• Charged batteries• Time of day• Makeup?

Page 9: YouTube For Equine Veterinarians

Wooden Clogs

Intro• New treatment for laminitic horses• How the clog works• Types of clogs• Materials for applying

Body• Take rads to find ideal placement• Apply clogs• Re-xray to determine breakover placement• Casting tape to hold the clog on

Closing• Resetting clog like normal shoe• Disclaimer

Page 10: YouTube For Equine Veterinarians

The Stars• Clothing & hair• Clean & well behaved horse• Location

oQuiet, clean

• Lighting• Waiver

Page 11: YouTube For Equine Veterinarians

Clothing & Hair

Page 12: YouTube For Equine Veterinarians

Clothing & Hair

Page 13: YouTube For Equine Veterinarians

Lighting – Just Right

Page 14: YouTube For Equine Veterinarians

Lighting – Just Right

Page 15: YouTube For Equine Veterinarians

Lighting – Just Right

Page 16: YouTube For Equine Veterinarians

Lighting – Too Bright

Page 17: YouTube For Equine Veterinarians

Lighting – Too Bright

Page 18: YouTube For Equine Veterinarians

Lighting – Too Dark

Page 19: YouTube For Equine Veterinarians

Lighting – Shadows

Page 20: YouTube For Equine Veterinarians

Background

Page 21: YouTube For Equine Veterinarians

Handlers

Page 22: YouTube For Equine Veterinarians

Close Ups

Page 23: YouTube For Equine Veterinarians

Close Ups

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Other Thoughts

• No panning• 2 Minutes• Keep all takes• Still pictures to add in later

Page 25: YouTube For Equine Veterinarians

Editing

• iMovie• Add music• Add clinic info

Page 26: YouTube For Equine Veterinarians

YouTube Channel

Page 27: YouTube For Equine Veterinarians

YouTube

5/2011 11/2011

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YouTube

5/2011 11/2011

130%

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Page 30: YouTube For Equine Veterinarians

Thank You

Page 31: YouTube For Equine Veterinarians

Keep in Touch

[email protected]• www.equinevetbusiness.com• www.slideshare.net/mpownall