youthspeak & aiesec - activating the global youth voice
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Ac#va#ng the Global Youth VoiceA global youth movement to empower young
people to take ac#on on world issues
2015is one of the most important years
in our genera1on’s life1me
“Ours is the first genera1on with the poten/al to end poverty, and the last
to act to avoid worst effects of climate change”
-‐ Ban Ki Moon, United Na0ons Secretary-‐General
SDG’sMDG’s
To be launched 09/2015
You may or may not know the MDG’s, but they have made our world a much be@er place, but we are
nowhere near the finish line, yet.
These global goals from the United Na#ons are like KPI’s for making the world a be@er place.
The MDG’s have already made our world a be@er place, but we can’t
stop here.
What are SDG’s?The sustainable development goals (SDGs) are a new, universal set of goals, targets and indicators that UN member states will be expected to use to frame their agendas and poli#cal policies over the next 15 years.
The SDGs follow, and expand on, the millennium development goals (MDGs), which were agreed by governments in 2000, and are due to expire at the end of this year.
SDG’s will be launched this September, 2015 at the United Na#ons General Assembly, in which AIESEC Interna#onal will also be present.
Where will the leadership come from to achieve the SDG’s?
YOU
The world will be in a much be@er place if we accomplish these global goals by 2030.
That’s 15 years from 2015 to make this change.
Why You + AIESEC?To solve any global issues, we’re going to need young leaders who can be the change. We need to be educated on world issues and to OWN these goals. Because if we do not have ownership of these goals, they
are simply goals on the wall.
How we will do thatThrough the YouthSpeak survey, it serves as a founda#on for all of our
content, advocacy, engagement and forums to be shaped. It also provides AIESEC’s programs the data it needs to understand how to
be@er align with what young people need and want today.
THIRD SECTOR
AIESEC
YOUNG PEOPLE
BUSINESSES EDUCATORS GOVERNMENT
IMPACT ON THE WORLD
Representa#onTo represent young people, we not only need our AIESEC network and global presence, but to understand what the youth opinion is. The youth opinion means that we are aware and can iden#fy what are the hopes and challenges that young people have today, and their views on the world today.
AdvocacyBy being able to represent young people, we are able to speak on behalf of their opinions as an organiza#on. As AIESEC grows its influence in spaces like the United Na#ons and with global organiza#ons, we can u#lize our data and network to influence policies, strategies and systems that are affec#ng young people. Our core purpose is to ensure that every young person has the opportunity to ac#vate and realize their poten#al, and this means we first need to understand what these challenges are, so we can develop more effec#ve systems aligned to the needs of the world.
Create Opportuni#esThrough our data, we will be able to advise decision makers and inspire young people on the challenges we face today as a genera#on. At the same #me, by being aligned to a common voice, we are able to create opportuni#es more effec#vely and generate solu#ons to tackle these challenges we face as young people. Through the AIESEC pla`orm, we will ac#vate our core leadership development programs to tackle these aligned issues. But before we get here, it must begin with the common global youth voice to understand where we need to go, and what we need to do.
Goals of YouthSpeakOur goal is to collect 50,000 responses on our global youth insight survey to enable us to understand the youth opinions across 100 countries and territories, with a primary focus on students of higher educa#on 18-‐25. We chose this goal as it enables us to focus on our core stakeholder within a specific segment of young people we have significant influence.
YouthSpeak also supports the core programs of AIESEC. It creates a broader awareness of our posi#oning as an organiza#on who is purposefully connected with global and youth issues, and by providing young people with an inspiring pla`orm that can be felt and seen online and offline.
Our long term goal is to turn YouthSpeak into an accessible pla`orm that enables us to engage every young person in the world, and through AIESEC we will be able to develop every young person in the world. YouthSpeak data will also be used to shape the future of AIESEC 2020.
Our Impact FrameworkInspire Engage Ac#on
By ac#va#ng the power and enthusiasm of young people, we will mobilize a global youth movement that generate a sense of importance and urgency. By inspiring young people through digital content and physical events, this stage’s objec#ve is to enable people to understand YouthSpeak’s purpose, mission and the importance and relevance of developing young people.
By involving stakeholders across sectors and genera#ons, we are able to be@er u#lize external resources and support to power the youth movement. The YouthSpeak survey data should be a centrepiece of this stage as every ac#vity, event or mee#ng on the engage phase should be aligned with the data, and how it will help shape more targeted conversa#ons on what needs to be solved.
Our global youth movement isn’t just a pla`orm focused on informa#on, but rallying young people together and combining the power of data to help map out what projects and ini#a#ves can be created. This stage enables young people to turn their inspira#on into ac#on and create impact. Th is s tage should invo lve externa l organiza#ons to support the ini#a#ves and create opportuni#es.
YouthSpeak Campaign
YouthSpeak Survey
YouthSpeak Data
YouthSpeak Reports
YouthSpeak Forums
AIESEC programs
Timeline of YouthSpeak 2015
Timeline of YouthSpeak 2014-‐152014 September-‐ Research and planning stage of YouthSpeak November-‐ Launch of “Let your voice be heard” campaign across the global AIESEC network to collect 25,000 respondents by January 2015 -‐ Announcement of UN Millennium Campaign collabora#on December -‐ Preliminary data report is released, summarizing the key findings from the survey
2015 January-‐ YouthSpeak reaches 25,000 respondents across 80 countries and territories -‐ Engagement of external organiza#ons on YouthSpeak data -‐ including AIESEC Interna#onal global partners
February-‐ First YouthSpeak Forum is launched at AIESEC Interna#onal President’s Mee#ng 2015 in Cambodia, including showcasing of YouthSpeak sta#s#cs and u#lizing it to support the network on youth insights and aligning our organiza#on to millennial trends March -‐ YouthSpeak report and research begins to shape the first public report -‐ Launch of YouthSpeak report on cross-‐sector collabora#on
April -‐ Campaign prepara#on month for YouthSpeak 2.0 launch in May 2015 -‐ Defining crea#ve direc#on of YouthSpeak campaign report, and forum linkage -‐ AIESEC network engagement to educate and gather commitment to survey responses from en##es May -‐ Launch of YouthSpeak 2.0 -‐ with goals to reach 50,000 respondents -‐ with an average of 200/en1ty in AIESEC-‐ Launch of YouthSpeak Millennials Report -‐ Announcement of YouthSpeak + United Na#ons Youth Office Campaign Collabora#on on #YouthNow -‐ focusing on educa#on and awareness of UN Sustainable Development Goals (SDG’s) -‐ Planning of Global YouthSpeak Report begins, including research development, external consultancy and design-‐ A@endance of the United Na#ons Forum on the Youth Program for Ac#on in UN HQJune-‐ Wrap up of Youthspeak 2.0 Campaign -‐ Editorial and publishing work on YouthSpeak report, including proofreading and external valida#on-‐ Mid-‐Late June -‐ Publica#on of Global YouthSpeak Report on Millennials -‐ summarizing 50,000 youth opinions on educa#on, educa#on to employment journey, and employment-‐ YouthSpeak Report engagement of external stakeholders July-‐ YouthSpeak Campaign packaging and strategy focus on external engagement, thought leadership packaging, media rela#ons and public rela#ons
*Beyond this point is defined by 15-‐16, including the YouthSpeak’s role with AIESEC 2020, and the United Na#ons + AIESEC event in December 2015
50,000 youth opinions
40-‐50% split between AIESEC vs non-‐AIESEC
response rate
Minimum 300+ responses per country or territory to count as relevant data
AIESEC’s Thought Leadership on Ac#va#ng
Youth Leadership
Establishing AIESEC as the Global Youth Voice
Aligning what do we with the needs of the world
We will deliver the YouthSpeak results to the world’s decision makers to let YOUR voice be heard.
We cannot afford these big decisions to be made without the opinion of young people..
people like you and me.
What topics are we focusing on to ac#vate
our poten#al?
Is your country or territory going to be a part of the Global Youth Voice?
Top 40 countries and territories of survey respondents May 2015AlgeriaPoland
IndonesiaPhilippines
IndiaBulgariaEgypt
MexicoMorocco
RussiaTurkeyGreece
GermanyBrazil
MalaysiaTunisia
ItalyNigeria
PakistanAfghanistan
ColombiaUkrainePortugal
United StatesSpain
China (Mainland)Ghana
AzerbaijanAustralia
Hong KongCzech Republic
CanadaGeorgia
Lithuania Mauritania
PeruSlovakiaFinlandVietnam
Chile
# of responses
0 450 900 1350 1800133165168174177181210215237242254266269269275282
337371391395421434434436453
521530548
677738
918994
1,0031,0771,089
1,3941,4281,428
1,6151,690
Top 40 countries and territories of survey respondents May 2015AlgeriaPoland
IndonesiaPhilippines
IndiaBulgariaEgypt
MexicoMorocco
RussiaTurkeyGreece
GermanyBrazil
MalaysiaTunisia
ItalyNigeria
PakistanAfghanistan
ColombiaUkrainePortugal
United StatesSpain
China (Mainland)Ghana
AzerbaijanAustralia
Hong KongCzech Republic
CanadaGeorgia
Lithuania Mauritania
PeruSlovakiaFinlandVietnam
Chile
# of responses
0 450 900 1350 1800133165168174177181210215237242254266269269275282
337371391395421434434436453
521530548
677738
918994
1,0031,0771,089
1,3941,4281,428
1,6151,690
Total responses as of April 2015 -‐ 28,669
Let’s ac#vate our leadership and BE the Global Youth Voice
Join us?
1. Write what you speak up for 2. Take your selfie with your paper 3. Tag 5 friends to speak up and take the
youthspeak.aiesec.org survey 4. Encourage them to do the same and tag others!
YOUTHSPEAK CHALLENGE
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