yours socially

@GinaLednyak hello@yourssocially.com.auYoursSocially.com.au

7 STEPS TO CATCHING THE SOCIAL MEDIA WAVE

mailto:hello@yourssocially.com.au

http://YoursSocially.com.au

WHO WE AREYours Socially is the brain child of L&A Social Media, a successful social media agency and Basic Bananas a leading small business

marketing company. We create social media marketing campaigns that work – it’s as simple as that. We know that as a business owner you need to focus on running your business. While working with us your

campaigns aregrowing your business, generating leads and creating a trusted brand.

WHAT WE DO

Featured in

THERE ARE NOW MORE DEVICES CONNECTED TO THE INTERNET, THAN THERE ARE PEOPLE ON THE PLANET.

ON AVERAGE, AUSTRALIAN’S CHECK THEIR SMARTPHONE 150 TIMES PER DAY

56% OF FACEBOOK USERS CHECK IT DAILY & 12% CHECK IT HOURLY

WHAT IS YOUR WHY?

WHAT DOES YOUR BRAND REPRESENT?

WHO IS YOUR TARGET MARKET? REALLY?

SECRET TIP #1

SOCIAL MEDIA MARKETING IS NOT FREE.

IT CAN HAVE A MONETARY COST, AND IT DEFINITELY HAS A TIME COST.

FACEBOOK - EXCELLENT FOR REACHING ALL CONSUMERS. MASSIVE CAPABILITIES.

TWITTER - GREAT FOR PERSONAL BRANDING & LIVE / EVENT UPDATES.

PINTEREST - HIGHLY VISUAL, HIGH % OF FEMALE USERS, GREAT FOR SHOWING PRODUCTS.

INSTAGRAM - MOBILE ONLY PHOTO-SHARING APP, GREAT FOR REACHING 13 - 35 YEAR OLDS.

GOOGLE+ - GREAT FOR TECHNOLOGY INDUSTRY. A NETWORK TO WATCH IN THE FUTURE.

LINKEDIN - A MUST FOR EVERYONE BOTH PERSONALLY AND FOR YOUR BUSINESS.

13,000,000 AUSTRALIANS ARE ACTIVELY ON FACEBOOK. HUGE GROWTH IN 55+ IN 2014.

2,500,000 ACTIVE AUSTRALIANS. 500,000,000 MILLION GLOBAL TWEETS DAILY.

420,000 AUSTRALIAN MEMBERS. 80% OF USERS ARE FEMALE & 50% HAVE CHILDREN!

1,600,000 AUSTRALIAN INSTAGRAMMERS. 70% OF USERS LOG IN DAILY.

65,000 ACTIVE AUSTRALIAN MEMBERS.

3,700,000 AUSTRALIAN LINKEDIN MEMBERS. 2 NEW MEMBERS GLOBALLY, PER SECOND.

DEVELOP YOUR BRANDS TONE OF VOICE

LET YOUR TONE OF VOICE DRIVE YOUR CONTENT AND COMMUNICATION

DEVELOP YOUR TONE OF VOICE AS YOUR BRAND GROWS

ENGAGING SHAREABLE VALUE - ADD

GREAT CONTENT IS…

80% OF CONTENT IS ENGAGING & VALUE-ADD

USE THE 80 / 20 RULE

20% OF CONTENT CAN

INCLUDE A SALES

MESSAGE

PLAN MINIMUM 2 WEEKS AHEAD

PLANNING!

DON’T MAKE IT GROUND HOG DAY!

BE AGILE. BE READY TO REACT

SECRET TIP #2

PUT YOURSELF IN YOUR FANS SHOES.

ARE THEY ONLINE AT 11AM? OR ARE THEY ONLINE AT 6:30 WAITING

FOR THE BUS? OR AT 6:30AM?

WELL CREATED SOCIAL NETWORKS GIVE YOUR BRAND AN INSTANT BOOST

IN CREDIBILITY AND TRUST

NOT GREAT

BETTER

BEST ;)

SECRET TIP #3

DON’T USE SCHEDULING SOFTWARE LIKE HOOTSUITE.

IT HURTS YOUR ENGAGEMENT & YOU WILL ‘SET AND FORGET’.

POSTING CONTENT

POSTING FREQUENCY TIME OF DAY

FACEBOOK REACH

IT’S ALL ABOUT THE FIRST 5 MINUTES

FACEBOOK WANTS YOU TO BE INTERESTING

COMMUNITY ENGAGEMENT

90% OF FB WALL POSTS

GO UNANSWERED

WHEN WILL YOUR FANS

ENGAGE WITH YOU?

BE A REAL PERSON

(WHO IS THE BRAND)

COMMUNITY ENGAGEMENT IS THE CRITICAL TO

SUCCESS

RESPOND AS QUICKLY AS POSSIBLE

SECRET TIP #4

‘PHOTO CLICKS’ COUNT AS A MINOR FORM OF ENGAGEMENT ON FACEBOOK

MORE PHOTO CLICKS = MORE REACH

WAYS TO GROW A SOCIAL COMMUNITY

EXTERNAL SOURCES ORGANIC PAID

ADVERTISING

BRING IN EXTERNAL PEOPLE

ADD SOCIAL BUTTONS TO

YOUR WEBSITE

SEND OUT AN EDM WITH

SOCIAL LINKS

ASK YOUR REAL WORLD

NETWORK

UPDATE YOUR CONTACT INFO

TO INCLUDE SOCIAL URLS

INCLUDE SOCIAL

SIGNAGE ON PREMISE

ORGANIC GROWTH

ENGAGING CONTENT + TIME SPENT ENGAGING WITH FANS

= ORGANIC GROWTH

X ✓ ✓ ✓ ✓✓X ✓ ✓ ✓ ✓✓

PAID ADVERTISING

FACEBOOK IS THE ONLY SOPHISTICATED SOCIAL

ADVERTISING PLATFORM. TWITTER IS SLOWLY GETTING THERE!

ENGAGEMENT ADVERTISING

EXTERNAL ADVERTISING

GROWTH ADVERTISING

HIGHLY SOPHISTICATED

TARGETING

COST EFFECTIVE $1 - $0.20 PER FAN

SET AND (ALMOST) FORGET

ENGAGEMENT ADVERTISING

EXTERNAL ADVERTISING

15 TIMES MORE COST EFFECTIVE THAN AD WORDS

HIGHLY TARGETED

RE-TARGETING IS NOW

AVAILABLE

WEEKLY HIGHLIGHTS

MONTHLY ANALYTICS

QUARTERLY EVALUATION

WHAT WE DO

THANK YOU!

Claim your free 30 minute social media evaluation by emailing us! hello@yourssocially.com.au

yourssocially.com.au

http://yourssocially.com.au

yours socially

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