yes google really is trying to take over the world

Google. Yes they really are trying to take over the world.

March 1, 2012

SMUG

A brief history of a Verb Company

• Founded in 1997—search• Do No Evil. The epitome of cool• Doodles• Swedish Chef is a search language.• They had a company dog. Really.

A brief history continued

• Gradually Expanding: News, Images, Maps, Earth

• Still all based on search• In 2006 The O.E.D adds “google” as

a verb.• Slowly starts to work into content:

YouTube, Blogger, Docs,

The Next Step-Communities

• Bringing people together around that content they are creating

• Some communities emerged organically• Saw the success of others & wanted some

of that• Need to be where people spend time on

web. $$$$$$• But….when it comes to making social

connections…Google finds it stinks at it.

Google Buzz- WTF?

Then came the wave

Other Failures

• Orkut• Google Friend Connect• While Facebook and Twitter are

going great guns people start wondering if Google will ever figure it out

• And then…..

Tah Dah!

It seems to be working

• 90 million users in less than a year• Android phones driving growth b/c

of Gmail• 850K new Android activations a day,

says Google• Celebs: Britney Spears. Dolly Parton.

Carmelo Anthony. Mark Cuban. Wil Wheaton. Metallica. Martha Stewart. Snoop Dogg.

Google Plus

• Finally a real Competitor to Facebook?

• Group Your Contacts into Circles• Your content goes only where you tell it to

go• You can choose to view only content coming

in from specific circles too• Privacy (more on this in a bit)

Google Plus Does Video and More

• Hangouts and excellent video conferencing features.

• Everyone from President Obama to the Muppets have done a Hangout

• Longer Posts- More of a Blog Feel• +1 button– “Like” but deeper

How can we use it in Higher Ed?

• Put classes/sections in a circle, create targeted content/discussions

• Admissions- chat with prospects• Use it as a photo gallery• Have campus figure/dean etc do a

hangout• Retention• Engagement

Drawbacks

• Is it Facebook Lite? ~ 10% of user base

• Analytics seem to be non-existent• Privacy Concerns w/ new Google

Policy.• How should you use it?

It’s a ghost town

Brockport on G+

• https://plus.google.com/u/0/b/102411116433260313400/102411116433260313400/posts

• No vanity URLs yet.

Proof Google Wants to Take Over

• Google TV• Self-driving Car• Google Glasses• Green Energy Projects

Questions?

• @dtyler321• Google+:

https://plus.google.com/u/0/102224560163082374108/posts