yes google really is trying to take over the world

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Google. Yes they really are trying to take over the world. March 1, 2012 SMUG

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Slides from the March meeting of the College at Brockport's Social Media User Group. We discussed Google's social media efforts.

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Page 1: Yes Google Really is Trying to Take over the World

Google. Yes they really are trying to take over the world.

March 1, 2012

SMUG

Page 2: Yes Google Really is Trying to Take over the World
Page 3: Yes Google Really is Trying to Take over the World

A brief history of a Verb Company

• Founded in 1997—search• Do No Evil. The epitome of cool• Doodles• Swedish Chef is a search language.• They had a company dog. Really.

Page 4: Yes Google Really is Trying to Take over the World
Page 5: Yes Google Really is Trying to Take over the World

A brief history continued

• Gradually Expanding: News, Images, Maps, Earth

• Still all based on search• In 2006 The O.E.D adds “google” as

a verb.• Slowly starts to work into content:

YouTube, Blogger, Docs,

Page 6: Yes Google Really is Trying to Take over the World

The Next Step-Communities

• Bringing people together around that content they are creating

• Some communities emerged organically• Saw the success of others & wanted some

of that• Need to be where people spend time on

web. $$$$$$• But….when it comes to making social

connections…Google finds it stinks at it.

Page 7: Yes Google Really is Trying to Take over the World

Google Buzz- WTF?

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Then came the wave

Page 9: Yes Google Really is Trying to Take over the World

Other Failures

• Orkut• Google Friend Connect• While Facebook and Twitter are

going great guns people start wondering if Google will ever figure it out

• And then…..

Page 10: Yes Google Really is Trying to Take over the World

Tah Dah!

Page 11: Yes Google Really is Trying to Take over the World

It seems to be working

• 90 million users in less than a year• Android phones driving growth b/c

of Gmail• 850K new Android activations a day,

says Google• Celebs: Britney Spears. Dolly Parton.

Carmelo Anthony. Mark Cuban. Wil Wheaton. Metallica. Martha Stewart. Snoop Dogg.

Page 12: Yes Google Really is Trying to Take over the World

Google Plus

• Finally a real Competitor to Facebook?

• Group Your Contacts into Circles• Your content goes only where you tell it to

go• You can choose to view only content coming

in from specific circles too• Privacy (more on this in a bit)

Page 13: Yes Google Really is Trying to Take over the World

Google Plus Does Video and More

• Hangouts and excellent video conferencing features.

• Everyone from President Obama to the Muppets have done a Hangout

• Longer Posts- More of a Blog Feel• +1 button– “Like” but deeper

Page 14: Yes Google Really is Trying to Take over the World

How can we use it in Higher Ed?

• Put classes/sections in a circle, create targeted content/discussions

• Admissions- chat with prospects• Use it as a photo gallery• Have campus figure/dean etc do a

hangout• Retention• Engagement

Page 15: Yes Google Really is Trying to Take over the World

Drawbacks

• Is it Facebook Lite? ~ 10% of user base

• Analytics seem to be non-existent• Privacy Concerns w/ new Google

Policy.• How should you use it?

Page 16: Yes Google Really is Trying to Take over the World

It’s a ghost town

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Proof Google Wants to Take Over

• Google TV• Self-driving Car• Google Glasses• Green Energy Projects

Page 19: Yes Google Really is Trying to Take over the World

Questions?

• @dtyler321• Google+:

https://plus.google.com/u/0/102224560163082374108/posts