year 12 media a-level ark globe academy remote learning pack … 12 media... · 2020-04-20 ·...
Post on 30-May-2020
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Production ScheduleCreate a list
that shows
your
organisation
of time.
*(Photographs
need to be
taken early)
The template
is just an
example! The
examiner is
always
impressed by
creative
approaches
to tasks.
Task Completed
Production Schedule
Audience Research
Dennis magazine research
Statement of intent
Magazine research (Front cover, contents, website, website article)
Current-Affairs Magazine Generic Conventions
Photographs (20 minimum)
Risk Assessment (Photoshoot)
Using unassessed learners
Target Audience Profile & Targeting an audience
Magazine Title (Masthead)
Mood-Board
Intertextuality
Actors/Locations/Costumes/Props
Media Language used
Representation – Use of stereotypes/anti-stereotypes
Pitch
Magazine Drafts (Front Cover & Contents Page)
Research and Planning
Audience Research
Your cross media-production target audience is:
Find out about them:
• What does socially-conscious mean?
• How does this effect what appeals to them?
• Who in the media world already appeals to
this age and demographic?
Research and Planning
A socially-conscious, 16-25, middle to
upmarket demographic
Research and Planning
Who are Dennis?
Spend some time finding out about the company you are producing the entertainment magazine for:1. Who are they?
2. What other media do they produce?
3. Which magazines are already made by DennisMagazines UK?
4. How would you describe their values and representation as a company?
Research and Planning
Grazia’s magazines after the Covid 19
pandemic. Interesting how they’ve turned a
fashion magazine into a current affairs
magazine magazine. Could you use of
these magazines for your LIAR analyses?
GREAT stuff for representation in these
magazines. Could you use this as inspiration
for your own magazine?
Annotate Existing Magazines
Annotate the conventions of two current affairs magazine
Analysing the connotations of the following on each:
• Masthead
• Issue Date
• Puff/Pug
• Striking main image (Choice of camera angle)
• Splash
• Cover Lines
• Colour scheme
• Stereotypes/Anti-stereotypes• Typography
• Appealing to target audience
Connotations: The deeper meaning of an object. E.g. The connotations of red are danger and heat.
Research and Planning
How specifically does the front
cover address and aim to
include its audience?
Is intertextuality used?
LANGUAGEWhat codes and
conventions can you see?
How are the images constructed?
Comment on the mise-en-scene.
What connotations are there?
REPRESENTATIONWho is being represented?
Comment on the stereotypes (CAGES). Are they being challenged or reinforced?
Why are they being represented in this way? Can you make links with the institution and the audience?
AUDIENCEWhat is the target
audience? Comment on
demographicsIs it a mass or a
niche audience? How do you
know?Can you apply
audience theory? Uses and
gratifications?
INSTITUTIONWhat is the institution?
Is it independent or mainstream? How do you know?
Are there advertisements for other institutions?Is there evidence of synergy/ convergence?
Image of magazine cover you are
analysing
Annotated Existing Magazines
Annotate the conventions of one current affairs magazine single or double page contents.
Analysing the connotations of the following on each (if there):
• Magazine Masthead
• Contents Title
• Issue Date
• Sub-headings
• Striking Main Image
• Secondary Images
• Single columns accompanied with secondary images
• Colour Scheme
• On the cover reference
• Article Page Numbers
• Editorial reference
• Website address & promotion
• Cover photo credits
• Typography
• House Style (Is it typical of the magazine genre)
• Appealing to target audience
Connotations: The deeper meaning of an object. E.g. The connotations of red are danger and heat.
Research and Planning
Annotated Existing Magazines
Label & Annotate the conventions of one current affairs magazine website.
Analysing the connotations of the following on each (if there):
• Magazine Masthead
• Navigation bar
• Audio/visual elements• Advertising
• Striking Main Image
• Secondary Images
• Columns
• Login
• Drop down menus
• Reference to current magazine issues/articles
• Colour Scheme• Magazine promotion
• Typography
• House Style (Is it typical of the magazine genre)
• Appealing to target audience
Connotations: The deeper meaning of an object. E.g. The connotations of red are danger and heat.
Research and Planning
Annotated Existing Magazines
Annotate the conventions of one current affairs magazine webpage articles.
Analysing the connotations of the following on each:
• Headline
• Stand-first
• Sub-headings
• Striking Main Image
• Secondary Images
• Pull Quote• Colour Scheme
• Stereotypes/Anti-stereotypes
• Typography
• House Style (Is it typical of the magazine genre)• Appealing to target audience
• Interactive Content
• Audio/visual Content
• Link to magazine
Connotations: The deeper meaning of an object. E.g. The connotations of red are danger and heat.
Research and Planning
Current Affairs Generic Conventions
Research and Planning
HINTS
• Location
• Models: Are they masculine or
feminine? Ethnicity? Age?
Gender? Names?
• Costumes
• Colour Schemes
• Connotations
• Body Language
• Font Style
• Language
Create a list of
similarities across
your current
affairs magazine
analyses.
Costume List
To ensure a successful set of original photos for your magazine front cover, contents and website you will need costume.
Create a table of potential costumes for your shoot.
e.g.
Costume Why do you
need this?
Where will you
get it from?
Hooded jumper I need to create a
urban atmosphere
for the magazine
which needs two
social groups
covered on the
front covers
I will borrow this
from my friend who
has a big blue
hoody.
Research and Planning
Lighting ListTo ensure a successful set of original photos
for your magazine front cover, contents and website you will need lighting.
Create a table of potential lighting for your shoot.
e.g.
Lighting Why do you need
this?
Where will you
get it from?
High key
lighting
I need to create a
vibrant and happy
atmosphere that
would appeal to my
young audience.
I will borrow this
from the media
department.
Research and Planning
Actors ListTo ensure a successful set of original photos for your
magazine front cover, contents and website you will need actors.
Create a table of potential actors for your shoot.
e.g.
Actor Why them? What will
they do?
Tarik He is a
perfect
person to
create an
image for
my
entertainm
ent model.
They will
lean
against a
wall in an
estate near
my house.
Research and Planning
Locations ListTo ensure a successful set of original photos for
your magazine front cover, contents and website you will need locations.
Create a table of potential locations for your shoot. Include pictures of all these locations.
e.g.
Locations Why there? What connotationsdoes it create?
Red Brick Estate (Gypsy Hill)
It is an ideal location for a gritty entertainment photoshoot.
Using an estate creates the element of being street and a gritty feel to my magazine.
Research and Planning
Theoretical Contexts
Research and Planning
Using the questions below think
about the decisions you will be
making for your magazine front
covers, contents and website:
1. Outline how media language will be
used?
2. Outline how representation,
stereotypes and anti-stereotypes will
be focused on?
3. Outline how intertextuality will be
focused on?
4. Outline how the audience will be
targeted? Write in FULL sentences for
your written responses.
• Media language: how the media
through their forms, codes,
conventions and techniques
communicate meanings
• Media representations how the
media portray events, issues,
individuals and social groups
• Media industries: how the media
industries’ processes of production,
distribution and circulation affect
media forms and platforms
• Media audiences: how media
forms target, reach and address
audiences, how audiences
interpret and respond to them and
how members of audiences
become producers themselves.
Topic Key Idea Understanding of:
Media Language
Media language elements
• The various forms of media language used to create and communicate meanings in media products
• Fundamental principles of semiotic analysis, including denotation and connotation.
Media
language and meaning
• How choice (selection, combination and exclusion) of elements of media language
influences meaning in media products, including to create narratives, to portray aspects of reality, to construct points of view, and to represent the world in ways that convey messages and values.
Technology and media language
• The relationship between technology and media products.
Generic
conventions
• The codes and conventions of media language, how they develop and become
established as ‘styles’ or genres (which are common across different media products).
Intertextuality • Intertextuality, including how inter-relationships between different media products can influence meaning.
Media Representations
Mediation • The ways in which the media re-present (rather than simply present) the world, and construct versions of reality.
Selection • The choices media producers make about how to represent particular events, social groups
and ideas • Theoretical perspectives on representation, including processes of selection, construction
and mediation.
Stereotypes • The different functions and uses of stereotypes, including an understanding of how stereotypes become established, how they may vary over time, and how stereotypes enable audiences to interpret media quickly.
Themes and ideologies
• How representations (including self-representations) convey particular viewpoints, messages, values and beliefs, which may be reinforced across a wide range of media products
• The social, cultural and political significance of particular representations in terms of the themes or issues that they address
• Theoretical perspectives on gender and representation, including feminist approaches.
Media Language & Representation
Research and Planning
The PitchPrepare a pitch to last no more than two minutes to present to the rest of the
class and to be prepared to answer questions.
Include the following which you should of covered already:
Research and Planning
1. A brief summary of content of your production.
2. A summary of the representations you intend to
construct, including the use of anti-stereotypes
and intertextuality.
3. Two examples of how you aim to appeal to your
target audience through the use of an
image/title/mode of address/intertextuality.
4. The names of any models/supporting crew
members
5. Your selected locations/sets.
6. Planned dates for photoshoot.
• Reflect on the
responses to your pitch
and adapt work.
• Check that your
planning material is up-
to-date and identify
any missing areas.
• Check that your plans
match the Statement
of Intent.
Statement of Intent
This needs to be completed, if a Statement of Intent is not supplied then a penalty of 10 marks must be deducted from the learners’ overall total out of a maximum of 60. If a learner’s outcome prior to the penalty is 10 marks or less, their outcome should be moved to zero marks. The purpose of the Statement of Intent is to understand what candidates have intended to do
in the creation of their media product.
1. Aim to write approximately 500 words.
2. State the brief: Brief 3 Magazines and online
3. How do you intend to use the four areas of the media theoretical framework (media language, media representation, media industries and media audiences) to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) For Product 1 & Product 2.
4. How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
Research and Planning
Statement Assistance
• Media language: how the media through their forms, codes, conventions and techniques communicate meanings.
• Media representations: how the media portray events, issues,
individuals and social groups.
• Media industries: how the media industries’ processes of
production, distribution and circulation affect media forms and
platforms.
• Media audiences: how media forms target, reach and address
audiences, how audiences interpret and respond to them and
how members of audiences become producers themselves.
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