year 12 media a-level ark globe academy remote learning pack … 12 media... · 2020-04-20 ·...

Year 12 Media A-LevelArk Globe Academy

Remote Learning PackPhase II

Monday 20 April- Friday 1 May

Production ScheduleCreate a list

that shows

your

organisation

of time.

*(Photographs

need to be

taken early)

The template

is just an

example! The

examiner is

always

impressed by

creative

approaches

to tasks.

Task Completed

Production Schedule

Audience Research

Dennis magazine research

Statement of intent

Magazine research (Front cover, contents, website, website article)

Current-Affairs Magazine Generic Conventions

Photographs (20 minimum)

Risk Assessment (Photoshoot)

Using unassessed learners

Target Audience Profile & Targeting an audience

Magazine Title (Masthead)

Mood-Board

Intertextuality

Actors/Locations/Costumes/Props

Media Language used

Representation – Use of stereotypes/anti-stereotypes

Pitch

Magazine Drafts (Front Cover & Contents Page)

Research and Planning

Audience Research

Your cross media-production target audience is:

Find out about them:

• What does socially-conscious mean?

• How does this effect what appeals to them?

• Who in the media world already appeals to

this age and demographic?


A socially-conscious, 16-25, middle to

upmarket demographic


Who are Dennis?

Spend some time finding out about the company you are producing the entertainment magazine for:1. Who are they?

2. What other media do they produce?

3. Which magazines are already made by DennisMagazines UK?

4. How would you describe their values and representation as a company?


Grazia’s magazines after the Covid 19

pandemic. Interesting how they’ve turned a

fashion magazine into a current affairs

magazine magazine. Could you use of

these magazines for your LIAR analyses?

GREAT stuff for representation in these

magazines. Could you use this as inspiration

for your own magazine?

Annotate Existing Magazines

Annotate the conventions of two current affairs magazine

Analysing the connotations of the following on each:

• Masthead

• Issue Date

• Puff/Pug

• Striking main image (Choice of camera angle)

• Splash

• Cover Lines

• Colour scheme

• Stereotypes/Anti-stereotypes• Typography

• Appealing to target audience

Connotations: The deeper meaning of an object. E.g. The connotations of red are danger and heat.


How specifically does the front

cover address and aim to

include its audience?

Is intertextuality used?

EXA

MP

LE

LANGUAGEWhat codes and

conventions can you see?

How are the images constructed?

Comment on the mise-en-scene.

What connotations are there?

REPRESENTATIONWho is being represented?

Comment on the stereotypes (CAGES). Are they being challenged or reinforced?

Why are they being represented in this way? Can you make links with the institution and the audience?

AUDIENCEWhat is the target

audience? Comment on

demographicsIs it a mass or a

niche audience? How do you

know?Can you apply

audience theory? Uses and

gratifications?

INSTITUTIONWhat is the institution?

Is it independent or mainstream? How do you know?

Are there advertisements for other institutions?Is there evidence of synergy/ convergence?

Image of magazine cover you are

analysing

EXA

MP

LE

Annotated Existing Magazines

Annotate the conventions of one current affairs magazine single or double page contents.

Analysing the connotations of the following on each (if there):

• Magazine Masthead

• Contents Title

• Issue Date

• Sub-headings

• Striking Main Image

• Secondary Images

• Single columns accompanied with secondary images

• Colour Scheme

• On the cover reference

• Article Page Numbers

• Editorial reference

• Website address & promotion

• Cover photo credits

• Typography

• House Style (Is it typical of the magazine genre)





Label & Annotate the conventions of one current affairs magazine website.

Analysing the connotations of the following on each (if there):

• Magazine Masthead

• Navigation bar

• Audio/visual elements• Advertising



• Columns

• Login

• Drop down menus

• Reference to current magazine issues/articles

• Colour Scheme• Magazine promotion

• Typography

• House Style (Is it typical of the magazine genre)




EXA

MP

LE


Annotate the conventions of one current affairs magazine webpage articles.

Analysing the connotations of the following on each:

• Headline

• Stand-first

• Sub-headings



• Pull Quote• Colour Scheme

• Stereotypes/Anti-stereotypes

• Typography

• House Style (Is it typical of the magazine genre)• Appealing to target audience

• Interactive Content

• Audio/visual Content

• Link to magazine



EXA

MP

LE

Current Affairs Generic Conventions


HINTS

• Location

• Models: Are they masculine or

feminine? Ethnicity? Age?

Gender? Names?

• Costumes

• Colour Schemes

• Connotations

• Body Language

• Font Style

• Language

Create a list of

similarities across

your current

affairs magazine

analyses.

Costume List

To ensure a successful set of original photos for your magazine front cover, contents and website you will need costume.

Create a table of potential costumes for your shoot.

e.g.

Costume Why do you

need this?

Where will you

get it from?

Hooded jumper I need to create a

urban atmosphere

for the magazine

which needs two

social groups

covered on the

front covers

I will borrow this

from my friend who

has a big blue

hoody.


Lighting ListTo ensure a successful set of original photos

for your magazine front cover, contents and website you will need lighting.

Create a table of potential lighting for your shoot.

e.g.

Lighting Why do you need

this?

Where will you

get it from?

High key

lighting

I need to create a

vibrant and happy

atmosphere that

would appeal to my

young audience.

I will borrow this

from the media

department.


Actors ListTo ensure a successful set of original photos for your

magazine front cover, contents and website you will need actors.

Create a table of potential actors for your shoot.

e.g.

Actor Why them? What will

they do?

Tarik He is a

perfect

person to

create an

image for

my

entertainm

ent model.

They will

lean

against a

wall in an

estate near

my house.


Locations ListTo ensure a successful set of original photos for

your magazine front cover, contents and website you will need locations.

Create a table of potential locations for your shoot. Include pictures of all these locations.

e.g.

Locations Why there? What connotationsdoes it create?

Red Brick Estate (Gypsy Hill)

It is an ideal location for a gritty entertainment photoshoot.

Using an estate creates the element of being street and a gritty feel to my magazine.


Theoretical Contexts


Using the questions below think

about the decisions you will be

making for your magazine front

covers, contents and website:

1. Outline how media language will be

used?

2. Outline how representation,

stereotypes and anti-stereotypes will

be focused on?

3. Outline how intertextuality will be

focused on?

4. Outline how the audience will be

targeted? Write in FULL sentences for

your written responses.

• Media language: how the media

through their forms, codes,

conventions and techniques

communicate meanings

• Media representations how the

media portray events, issues,

individuals and social groups

• Media industries: how the media

industries’ processes of production,

distribution and circulation affect

media forms and platforms

• Media audiences: how media

forms target, reach and address

audiences, how audiences

interpret and respond to them and

how members of audiences

become producers themselves.

Topic Key Idea Understanding of:

Media Language

Media language elements

• The various forms of media language used to create and communicate meanings in media products

• Fundamental principles of semiotic analysis, including denotation and connotation.

Media

language and meaning

• How choice (selection, combination and exclusion) of elements of media language

influences meaning in media products, including to create narratives, to portray aspects of reality, to construct points of view, and to represent the world in ways that convey messages and values.

Technology and media language

• The relationship between technology and media products.

Generic

conventions

• The codes and conventions of media language, how they develop and become

established as ‘styles’ or genres (which are common across different media products).

Intertextuality • Intertextuality, including how inter-relationships between different media products can influence meaning.

Media Representations

Mediation • The ways in which the media re-present (rather than simply present) the world, and construct versions of reality.

Selection • The choices media producers make about how to represent particular events, social groups

and ideas • Theoretical perspectives on representation, including processes of selection, construction

and mediation.

Stereotypes • The different functions and uses of stereotypes, including an understanding of how stereotypes become established, how they may vary over time, and how stereotypes enable audiences to interpret media quickly.

Themes and ideologies

• How representations (including self-representations) convey particular viewpoints, messages, values and beliefs, which may be reinforced across a wide range of media products

• The social, cultural and political significance of particular representations in terms of the themes or issues that they address

• Theoretical perspectives on gender and representation, including feminist approaches.

Media Language & Representation


The PitchPrepare a pitch to last no more than two minutes to present to the rest of the

class and to be prepared to answer questions.

Include the following which you should of covered already:


1. A brief summary of content of your production.

2. A summary of the representations you intend to

construct, including the use of anti-stereotypes

and intertextuality.

3. Two examples of how you aim to appeal to your

target audience through the use of an

image/title/mode of address/intertextuality.

4. The names of any models/supporting crew

members

5. Your selected locations/sets.

6. Planned dates for photoshoot.

• Reflect on the

responses to your pitch

and adapt work.

• Check that your

planning material is up-

to-date and identify

any missing areas.

• Check that your plans

match the Statement

of Intent.

Statement of Intent

This needs to be completed, if a Statement of Intent is not supplied then a penalty of 10 marks must be deducted from the learners’ overall total out of a maximum of 60. If a learner’s outcome prior to the penalty is 10 marks or less, their outcome should be moved to zero marks. The purpose of the Statement of Intent is to understand what candidates have intended to do

in the creation of their media product.

1. Aim to write approximately 500 words.

2. State the brief: Brief 3 Magazines and online

3. How do you intend to use the four areas of the media theoretical framework (media language, media representation, media industries and media audiences) to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) For Product 1 & Product 2.

4. How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)


Statement Assistance

• Media language: how the media through their forms, codes, conventions and techniques communicate meanings.

• Media representations: how the media portray events, issues,

individuals and social groups.

• Media industries: how the media industries’ processes of

production, distribution and circulation affect media forms and

platforms.

• Media audiences: how media forms target, reach and address

audiences, how audiences interpret and respond to them and

how members of audiences become producers themselves.

year 12 media a-level ark globe academy remote learning pack … 12 media... · 2020-04-20 ·...

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