engaging audiences with social media
TRANSCRIPT
Engaging Audiences With Social MediaCindy Royal, Ph.D
Professor and Founding Director
Media Innovation Lab
Texas State University
School of Journalism and Mass Communication
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
Innovation in Journalism and
Communication
• Digital Media Innovation Major
• Media Innovation Lab
• New Course Formats
• Integration with Professionals
• Experience Learning Projects
Facebook • Facebook is broadly used by a wide range of people. Use pages and groups to share messaging with constituents. Promote and boost posts and use analytics.
• Twitter is widely
used by news
organizations and
technology
professionals. It is a
good way to get
information out
quickly, without an
algorithm that
chooses to show it.
• Unlike Facebook,
you don’t have to be
a Twitter user to see
a tweet.
Photos
and Visuals
• Instagram – showcase images; visual communication is key.
• Snapchat – experiment with stories; humor is key. But information is removed from stories in 24 hours, so you have to have a strategy for archiving.
Analytics
Use Google Analytics or those associated with your social platform to get information about users, locations, link referrals, etc.
Other University Applications
• Showcase campus
• Highlight student
accomplishments
• Spotlight on
research
• Alumni profiles
• Sports and other
events
• Seek community
input
• Quizzes, polls,
surveys
Leveraging Social
• Review best practices
• Provide strategic direction and general
guidelines
• Model usage for students and other
constituents
• Promote your position as thought leader on
educational issues
• Spread goodwill about your institution’s
brand
• Stay up-to-date conceptually, as well as
technically
• Encourage experimentation