ws#3 design of materials project leader: odoardo fioravanti … · 2019-11-26 · -strong and...

WS#3 DESIGN OF MATERIALSProject Leader: Odoardo Fioravanti | Project Advisor: Irene Sartor

Marina Bonanno | Meng Ji Mustafa Kadir | Vir Karamchandani

x

Background Research

DesignDirection

Concept Dra�

CONTENTS

Background Research

INTRODUCING THE BRIEF

ENYOY THE RAIN

- Design outdoor furniture that makes the rain enjoyable, with a deep focus on the emotional aspect

of the user experience.

- Create a performing and poetic project, using PVC

Polyvinyl chloride, PVC,

is one of the most popular plastics used in building and construction. PVC is replacing traditional building materials in

many applications.

PVC AND ITS APPLICATIONS

-Strong and lightweight-Easy to install

-Durable -Cost-e�ective

-Safe material, non toxic-Fire resistant

-Good insulator-Versatile

ITS STRENGTHS AND OPPORTUNITIES

UNDERSTANDING LIFE TODAY

LIFE IN AN URBAN ENVIRONMENT

"Its time-bound, mundane, stressful and o�en lacks an emotional quotient.

This new-age lifestyle makes it easy to lose touch with oneself and rarely

gives us the chance to slow down."

The rain evokes a range of emotions. These emotions largely depend on the time,

location and company you are in.It could be romantic, tranquil, refreshed, relaxed,

longing, vulnerable, edgy, exhausted, agitated.

VALUE OF RAIN

-Strong and lightweight-Easy to install

-Durable -Cost-e�ective

-Safe material, non toxic-Fire resistant

-Good insulator-Versatile

The rain acts as a pause button. It forces us to stop and feel our surroundings.It gives us the chance to connect with ourself and our loved ones.

How people enjoy the rain - Have a drink, read a book, take a walk,

relax and unwind, take a shower

UNDERSTANDING BEHAVIOUR

"Create a space in the backyard, where users can experience the rain to the fullest.It should have the intimacy of being indoors, while having the atmosphere of being outdoors."

DESIGN STATEMENT

reLEAF, FulguroTeracrea

Stand, What Else Design

A Drop of Water,Bas van der Veer

BENCHMARKING

Cristalbox, José A.Gandiablasco

Cocoon 1 , Micasa Labs

Solar-Powered Greenhouse, Avanto Architects, Kekkilä Garden’s Home & Garden collection

BENCHMARKING

TO THE DRAWING BOARD

TO THE DRAWING BOARD

INDRAopen your house to the rain

INTRODUCING "INDRA"- OPEN YOUR HOUSE TO THE RAIN

STORYBOARD SLIDE 1

STORYBOARD SLIDE 2

STORYBOARD SLIDE 3

STORYBOARD SLIDE 4

STORYBOARD SLIDE 5

INDRA FEATURES - LABEL PRODUCT FUNCTIONS

(UV FILM PROTECTION)

INDRA EXPLODED VIEW - LABEL MATERIALS + CONSTRUCTION

INDRA - TECHNICAL DRAWINGS

INDRA - ERGONOMIC CONSIDERATIONS

INDRA - USER INTERACTION WITH THE RAIN

INDRA - HANDLES INTERACTION

INDRA - WATER COLLECTION SYSTEM

INDRAopen your house to the rain

FULL PRODUCT RENDER IMAGE 2

VALUE AND POTENTIAL (Moving to the future)

Financial Value - Indra can be strategically positioned in the niche market, as a luxury product.

With low-production costs and light-weight (easy to transport) PVC material, there is a higher pro�t margin on each unit sold.

Emotional Value - Through Indra, we satisfy our users thirst for intimacy .It is a unique way to experience

and enjoy the rain, in a familiar and comforting form.

FINANCIAL + ENVIRONMENTAL + PHYSICAL + EMOTIONAL VALUE

PVC Construct. "Bene�ts of PVC over other materials”, Newsletter 26 (2011).URL - http://www.pvcconstruct.org/en/p/material

PVC Forum Italia. "Other Applications”, Furniture and design (2009).URL - http://www.pvcforum.it/it/applicazioni/altre-applicazioni.html

RMIT Education. "Dimensions of a lounge chair”, Anthropometric Data (2012).URL - https://www.dlsweb.rmit.edu.au/toolbox/custmadedesign/content/lo/lo_drawings/

Coulthard, Sally. "Garden Furniture that let’s you…”, The Telegraph UK (2015).URL - http://www.telegraph.co.uk/gardening/gardeningequipment/10017784/

Formech International Ltd. "Vaccuum Forming Guide”, Harvard Edu Publication (2010).URL - http://isites.harvard.edu/fs/docs/icb.topic907894.�les/FormechVacuumGuide.pdf

REFERENCES