ws#3 design of materials project leader: odoardo fioravanti … · 2019-11-26 · -strong and...
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WS#3 DESIGN OF MATERIALSProject Leader: Odoardo Fioravanti | Project Advisor: Irene Sartor
Marina Bonanno | Meng Ji Mustafa Kadir | Vir Karamchandani
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Background Research
DesignDirection
Concept Dra�
CONTENTS
Background Research
INTRODUCING THE BRIEF
ENYOY THE RAIN
- Design outdoor furniture that makes the rain enjoyable, with a deep focus on the emotional aspect
of the user experience.
- Create a performing and poetic project, using PVC
Polyvinyl chloride, PVC,
is one of the most popular plastics used in building and construction. PVC is replacing traditional building materials in
many applications.
PVC AND ITS APPLICATIONS
-Strong and lightweight-Easy to install
-Durable -Cost-e�ective
-Safe material, non toxic-Fire resistant
-Good insulator-Versatile
ITS STRENGTHS AND OPPORTUNITIES
UNDERSTANDING LIFE TODAY
LIFE IN AN URBAN ENVIRONMENT
"Its time-bound, mundane, stressful and o�en lacks an emotional quotient.
This new-age lifestyle makes it easy to lose touch with oneself and rarely
gives us the chance to slow down."
The rain evokes a range of emotions. These emotions largely depend on the time,
location and company you are in.It could be romantic, tranquil, refreshed, relaxed,
longing, vulnerable, edgy, exhausted, agitated.
VALUE OF RAIN
-Strong and lightweight-Easy to install
-Durable -Cost-e�ective
-Safe material, non toxic-Fire resistant
-Good insulator-Versatile
The rain acts as a pause button. It forces us to stop and feel our surroundings.It gives us the chance to connect with ourself and our loved ones.
How people enjoy the rain - Have a drink, read a book, take a walk,
relax and unwind, take a shower
UNDERSTANDING BEHAVIOUR
"Create a space in the backyard, where users can experience the rain to the fullest.It should have the intimacy of being indoors, while having the atmosphere of being outdoors."
DESIGN STATEMENT
reLEAF, FulguroTeracrea
Stand, What Else Design
A Drop of Water,Bas van der Veer
BENCHMARKING
Cristalbox, José A.Gandiablasco
Cocoon 1 , Micasa Labs
Solar-Powered Greenhouse, Avanto Architects, Kekkilä Garden’s Home & Garden collection
BENCHMARKING
TO THE DRAWING BOARD
TO THE DRAWING BOARD
INDRAopen your house to the rain
INTRODUCING "INDRA"- OPEN YOUR HOUSE TO THE RAIN
STORYBOARD SLIDE 1
STORYBOARD SLIDE 2
STORYBOARD SLIDE 3
STORYBOARD SLIDE 4
STORYBOARD SLIDE 5
INDRA FEATURES - LABEL PRODUCT FUNCTIONS
(UV FILM PROTECTION)
INDRA EXPLODED VIEW - LABEL MATERIALS + CONSTRUCTION
INDRA - TECHNICAL DRAWINGS
INDRA - ERGONOMIC CONSIDERATIONS
INDRA - USER INTERACTION WITH THE RAIN
INDRA - HANDLES INTERACTION
INDRA - WATER COLLECTION SYSTEM
INDRAopen your house to the rain
FULL PRODUCT RENDER IMAGE 2
VALUE AND POTENTIAL (Moving to the future)
Financial Value - Indra can be strategically positioned in the niche market, as a luxury product.
With low-production costs and light-weight (easy to transport) PVC material, there is a higher pro�t margin on each unit sold.
Emotional Value - Through Indra, we satisfy our users thirst for intimacy .It is a unique way to experience
and enjoy the rain, in a familiar and comforting form.
FINANCIAL + ENVIRONMENTAL + PHYSICAL + EMOTIONAL VALUE
PVC Construct. "Bene�ts of PVC over other materials”, Newsletter 26 (2011).URL - http://www.pvcconstruct.org/en/p/material
PVC Forum Italia. "Other Applications”, Furniture and design (2009).URL - http://www.pvcforum.it/it/applicazioni/altre-applicazioni.html
RMIT Education. "Dimensions of a lounge chair”, Anthropometric Data (2012).URL - https://www.dlsweb.rmit.edu.au/toolbox/custmadedesign/content/lo/lo_drawings/
Coulthard, Sally. "Garden Furniture that let’s you…”, The Telegraph UK (2015).URL - http://www.telegraph.co.uk/gardening/gardeningequipment/10017784/
Formech International Ltd. "Vaccuum Forming Guide”, Harvard Edu Publication (2010).URL - http://isites.harvard.edu/fs/docs/icb.topic907894.�les/FormechVacuumGuide.pdf
REFERENCES