working with affiliates and adding value

Working With Affiliate & Adding Value to your Company

Adam Riemer

Twitter: @Rollerblader

Skype: Adam-Riemer

www.AdamRiemer.me

Overview

What is value adding Reputation Management & SERPs Things to Watch Out For Coupon & Loyalty Sites PPC Affiliates Content Affiliates

– Product Bloggers– Websites– Bloggers and Sites With Coupons

Media Buys & Custom Deals Tools You Can Provide

Twitter: @Rollerblader Hashtag #ASE12

What is adding value

Adding value is when an Affiliate is able to send you sales from customers that wouldn’t have known about you without them. They have their own traffic sources, do not rely or depend on Merchants and their own loyal following or marketing channel.

Manufacturer vs. Retailer

Twitter: @Rollerblader Hashtag #ASE12

Reputation Management & the SERPS

What ranks for your– Trademarks– Extensions

Do you rank for your own terms– Buy urls– Work with non Affiliate sites for it– Work on PR

Things to Watch Out For

You don’t have enough traffic Giving a link to an Affiliate Tweeting out and sharing Affiliate posts and

Sites– Your own customers– Exposing your top performers to competitors and

other Affiliates

Coupon & Loyalty Sites 1/2

What to look for: (The bad)– Do they rank for your terms?– Are they bidding on your trademarks or domains?– Are you only on a page dedicated to you?– Do they use Couponware, Loyaltyware, Reminderware,

Adware, BHOs, Toolbars, etc...

Why is it bad?– Lose current full margin customers– Zero value add– Bad user experience if coupons are expired or you don’t

have any.

Twitter: @Rollerblader Hashtag #ASE12

Coupon & Loyalty Sites 2/2

What to look for: (The good) Do they have a newsletter Do they have categories Do the categories rank for terms like Halloween Coupons,

Christmas Coupons, etc… Can they no index your page Have them separate coupons so you can track which sales

came from which pages vs. the page that ranks for your trademarks

How many regular members do they have Is there a forum with ads and stickies Is there a community

Twitter: @Rollerblader Hashtag #ASE12

“You don’t have enough traffic so I don’t want to add you.” – Bad coupon partner!

Coupons Search Volume Example

Twitter: @Rollerblader Hashtag #ASE12

PPC Affiliates

Trademark Bidders– Regular– Extensions– Reviews– Contests and Rewards (That aren’t real or are for paid sign

ups.) Keyword Lists Negative Keywords Terms and Conditions 3rd Party Engines (Ask.com, etc…)

“If I can’t bid on your trademark than I don’t want to work with you.” – Bad PPC partner!

Content Affiliates

Are they always value adding? Can they hurt you with reviews?

– Programs closing– Competitors– Amazon

Is turning a site that reviewed you into an Affiliate value adding?

– FTC disclosures– SEO

Product Bloggers

Old posts– Dead links– Expired coupons– Old prices– Discontinued products

Use dates and times Include an FTC Disclosure Discourage store name optimization and focus on

products

Websites

Turning links into Affiliate Links– SEO– Ranking for your terms?

Newsletters Dedicated pages

– No index if it is about your store only– FTC Disclosures

Links in content instead of a banner on the side– Make recommendations on pages and keywords– Include a text link under a banner for a better CTR

Bloggers & Sites With Coupons

Expired coupons Broken images and links Use your store name

– Categories– Tags

Use dates and times

Content Sites

Write unique articles for them Ask for banners with a review instead of just one or the other to

increase click throughs and add credibility Pre code the pages for them Look through their sites and make recommendations Pull your conversion rate from them in a media buy or from

adwords and use it as an example of why they should put you ahead of others

– No adware– No coupon poaching– No trademark poaching

Media Buys & Custom Deals

Adware?– PPV, Interruptive, Toolbars, Reminderware, Couponware,

etc…

Use your program to negotiate cheaper rates Use your program for tracking: (To get data and

recruit others or turn media buys into partners.) – Sales– CTR– Conversion date

Tools You Can Provide

Datafeeds– Popshops– GoldenCan– Datafeedr

Videos– Viewbix– Share a Sale video tool

Widgets Article Spinners

– SEO 75% to 100% unique Black hat Duplicate content and Unoriginal Spelling and Grammar Finding other Affiliates' sites

Any Questions?

Adam Riemer

Twitter: @Rollerblader

Skype: Adam-Riemer

www.AdamRiemer.me