working with affiliates and adding value
DESCRIPTION
This session will help you to learn how to work with affiliates, negotiating, keyword lists, etc., and add value to your programs. Experience level: Beginner, Intermediate, Advanced Target audience: Merchants/Advertisers Niche/vertical: Merchants Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @rollerblader)TRANSCRIPT
Working With Affiliate & Adding Value to your Company
Adam Riemer
Twitter: @Rollerblader
Skype: Adam-Riemer
www.AdamRiemer.me
Overview
What is value adding Reputation Management & SERPs Things to Watch Out For Coupon & Loyalty Sites PPC Affiliates Content Affiliates
– Product Bloggers– Websites– Bloggers and Sites With Coupons
Media Buys & Custom Deals Tools You Can Provide
Twitter: @Rollerblader Hashtag #ASE12
What is adding value
Adding value is when an Affiliate is able to send you sales from customers that wouldn’t have known about you without them. They have their own traffic sources, do not rely or depend on Merchants and their own loyal following or marketing channel.
Manufacturer vs. Retailer
Twitter: @Rollerblader Hashtag #ASE12
Reputation Management & the SERPS
What ranks for your– Trademarks– Extensions
Do you rank for your own terms– Buy urls– Work with non Affiliate sites for it– Work on PR
Things to Watch Out For
You don’t have enough traffic Giving a link to an Affiliate Tweeting out and sharing Affiliate posts and
Sites– Your own customers– Exposing your top performers to competitors and
other Affiliates
Coupon & Loyalty Sites 1/2
What to look for: (The bad)– Do they rank for your terms?– Are they bidding on your trademarks or domains?– Are you only on a page dedicated to you?– Do they use Couponware, Loyaltyware, Reminderware,
Adware, BHOs, Toolbars, etc...
Why is it bad?– Lose current full margin customers– Zero value add– Bad user experience if coupons are expired or you don’t
have any.
Twitter: @Rollerblader Hashtag #ASE12
Coupon & Loyalty Sites 2/2
What to look for: (The good) Do they have a newsletter Do they have categories Do the categories rank for terms like Halloween Coupons,
Christmas Coupons, etc… Can they no index your page Have them separate coupons so you can track which sales
came from which pages vs. the page that ranks for your trademarks
How many regular members do they have Is there a forum with ads and stickies Is there a community
Twitter: @Rollerblader Hashtag #ASE12
“You don’t have enough traffic so I don’t want to add you.” – Bad coupon partner!
Coupons Search Volume Example
Twitter: @Rollerblader Hashtag #ASE12
PPC Affiliates
Trademark Bidders– Regular– Extensions– Reviews– Contests and Rewards (That aren’t real or are for paid sign
ups.) Keyword Lists Negative Keywords Terms and Conditions 3rd Party Engines (Ask.com, etc…)
“If I can’t bid on your trademark than I don’t want to work with you.” – Bad PPC partner!
Content Affiliates
Are they always value adding? Can they hurt you with reviews?
– Programs closing– Competitors– Amazon
Is turning a site that reviewed you into an Affiliate value adding?
– FTC disclosures– SEO
Product Bloggers
Old posts– Dead links– Expired coupons– Old prices– Discontinued products
Use dates and times Include an FTC Disclosure Discourage store name optimization and focus on
products
Websites
Turning links into Affiliate Links– SEO– Ranking for your terms?
Newsletters Dedicated pages
– No index if it is about your store only– FTC Disclosures
Links in content instead of a banner on the side– Make recommendations on pages and keywords– Include a text link under a banner for a better CTR
Bloggers & Sites With Coupons
Expired coupons Broken images and links Use your store name
– Categories– Tags
Use dates and times
Content Sites
Write unique articles for them Ask for banners with a review instead of just one or the other to
increase click throughs and add credibility Pre code the pages for them Look through their sites and make recommendations Pull your conversion rate from them in a media buy or from
adwords and use it as an example of why they should put you ahead of others
– No adware– No coupon poaching– No trademark poaching
Media Buys & Custom Deals
Adware?– PPV, Interruptive, Toolbars, Reminderware, Couponware,
etc…
Use your program to negotiate cheaper rates Use your program for tracking: (To get data and
recruit others or turn media buys into partners.) – Sales– CTR– Conversion date
Tools You Can Provide
Datafeeds– Popshops– GoldenCan– Datafeedr
Videos– Viewbix– Share a Sale video tool
Widgets Article Spinners
– SEO 75% to 100% unique Black hat Duplicate content and Unoriginal Spelling and Grammar Finding other Affiliates' sites
Any Questions?
Adam Riemer
Twitter: @Rollerblader
Skype: Adam-Riemer
www.AdamRiemer.me