wi-fi offload summit - monetise thyself

“Before someone else does”

Anthony PaladinoVP of Technical Services, AirTight Networks

@PaladinoAnthony

Monetize Thyself!

Unconventional Engagement

Smile for the….

….and RUN

Unconventional Engagement

“One more thing…”

“Do you guys have Wi-Fi?”

@PaladinoAnthony@AirTight

Unconventional Engagement

CRIME

DIME@PaladinoAnthony@AirTight

Unconventional Engagement

time…

@PaladinoAnthony@AirTight

Agenda

• Engagement & Monetization Case Studies• Monetize Thyself!• Sizing Up Relevance• Why Solution Architecture Matters

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Targeted marketing and strategy validationBig company analytics and security for the smallest budgets

Eatery & AlehouseEatery & AlehouseRestaurantRestaurant Wine Bar & BistroWine Bar & Bistro

Analytics• Print and digital marketing

strategy validation based on larger, representative samples

• Customer dwell times and spend demographics

• Visit frequency and recency

Security• PCI reports

• 24/7 vulnerability assessment

• Automated defense

Personalized Dining• Targeted discounts

• Menu shaping

• Music preferences

@PaladinoAnthony@AirTight

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January February March April

Customers who stay 30-45 minutes

Eatery & Alehousemodified customer service increased purchases

@PaladinoAnthony@AirTight

EducationEducation

Retail ShopRetail ShopRetail Shop

Pediatric ClinicPediatric Clinic

MuseumMuseumMuseum

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Good Morning Anthony! Today is June 18, 2014

Habitat for Humanity Sign UpVolunteers Needed this Saturday

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Last year

Good Morning Anthony! Today is April 1, 2015

TONIGHT: 6 pm, fourth floor

@PaladinoAnthony@AirTight

Agenda

• Monetization Case Studies• Monetize Thyself!• Sizing Up Relevance• Why Solution Architecture Matters

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“So…….you’re NOT gonna take it?”

Monetize thyself, or be Monetized!

@PaladinoAnthony@AirTight

I’m Feeling LuckyGoogle Search

If you don’t do it, who will?|

AmazonAppleFacebookGoogleMicrosoftNetflixYahoo!…

@PaladinoAnthony@AirTight

Free TV + free movies!*Take home this FREE giant screen TV and watch all of

your favorite shows and movies anytime at no charge!

*Free service applies when built-in camera is operating. See our privacy policy.

@PaladinoAnthony@AirTight

Agenda

• Monetization Case Studies• Monetize Thyself!• Sizing Up Relevance• Why Solution Architecture Matters

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@PaladinoAnthony@AirTight

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@PaladinoAnthony@AirTight

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@PaladinoAnthony@AirTight

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62% do not believe they have enough control*

*IDC Retail Insight’s Holiday Shopping Survey, December 2013, N=1000Source: IDC Directions, 2014** Accenture, Insights Into Millenial Shopping Patterns – 2013http://blog.bytelight.com; ComScore, Inc.: UPS Pulse of the Online Shopper™: A Customer Experience Study

Relevance & trust trump privacy

7+ apps: 53% morewilling to share more

personal data for relevance*

Peer recommendations carry 10x weight of salespeople**

80% customers woulduse real time promotionson smartphones**

Retailers• 21% more conversion

for in store shoppers • 46% are less likely

to comparison shop

Unconventional Re-EngagementWhat we would know now?

Thank you

@PaladinoAnthony@AirTight

Agenda

• Monetization Case Studies• Monetize Thyself!• Sizing Up Relevance• Why Solution Architecture Matters

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BRANDLifecycleBRANDLifecycle

Brand Building and AwarenessGuest Wi-Fi services and promotions

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Brand EngagementSocial Wi-Fi

Visitor analyticsActionable reports

CRM & Services integrationLoyalty programs

Brand ProtectionWIPS security

Standards compliance Privacy protection

Wireless Vulnerability Assessments

Brand lifecycle management

Brand TransparencyPrivacy protection with anonymous analytics Social Opt-In analyticsData belongs to you

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Why solution architecture matters

Small IT staff and none at remote sites

Small IT staff and none at remote sites

Small IT staff and none at remote sites

Large number of geographicallydistributed locations

Large number of geographicallydistributed locations

Large number of geographicallydistributed locations

Limited visibility into visitor behavior

Limited visibility into visitor behavior

Limited visibility into visitor behavior

Tight budgets, thin margins

Tight budgets, thin margins

Tight budgets, thin margins

Insufficient security compliance & privacy

Insufficient security compliance & privacy

Insufficient security compliance & privacy

High value engagement & exceptional ease of use

Easy to Do Business With• Flexible business models• CapEx or Unique Full OpEx• Cloud, VMware or Appliance• Free support and training• License free

Easy to Use• Pocket Mojo• Pre-flighted plug-n-play APs• Zero maintenance • Certification in three hours

AirTight Cloud• Multi-tenant architecture• Fully virtualized• Scales to any size• Public or Private Cloud

High Value • Value added services• Gartner top rated WIPS• Rich integrated analytics • Customizable Social Wi-Fi• “All you can eat” feature set• Lowest cost cloud service

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