wi-fi offload summit - monetise thyself
TRANSCRIPT
“Before someone else does”
Anthony PaladinoVP of Technical Services, AirTight Networks
@PaladinoAnthony
Monetize Thyself!
Unconventional Engagement
Smile for the….
….and RUN
Unconventional Engagement
“One more thing…”
“Do you guys have Wi-Fi?”
@PaladinoAnthony@AirTight
Unconventional Engagement
CRIME
DIME@PaladinoAnthony@AirTight
Unconventional Engagement
time…
@PaladinoAnthony@AirTight
Agenda
• Engagement & Monetization Case Studies• Monetize Thyself!• Sizing Up Relevance• Why Solution Architecture Matters
6
Targeted marketing and strategy validationBig company analytics and security for the smallest budgets
Eatery & AlehouseEatery & AlehouseRestaurantRestaurant Wine Bar & BistroWine Bar & Bistro
Analytics• Print and digital marketing
strategy validation based on larger, representative samples
• Customer dwell times and spend demographics
• Visit frequency and recency
Security• PCI reports
• 24/7 vulnerability assessment
• Automated defense
Personalized Dining• Targeted discounts
• Menu shaping
• Music preferences
@PaladinoAnthony@AirTight
98
113
128
147
0
20
40
60
80
100
120
140
160
January February March April
Customers who stay 30-45 minutes
Eatery & Alehousemodified customer service increased purchases
@PaladinoAnthony@AirTight
EducationEducation
Retail ShopRetail ShopRetail Shop
Pediatric ClinicPediatric Clinic
MuseumMuseumMuseum
PasswordLOGIN
Username
Last year
Good Morning Anthony! Today is June 18, 2014
Habitat for Humanity Sign UpVolunteers Needed this Saturday
Password
LOGIN TO SAVE THE DATE
Username
Last year
Good Morning Anthony! Today is April 1, 2015
TONIGHT: 6 pm, fourth floor
@PaladinoAnthony@AirTight
Agenda
• Monetization Case Studies• Monetize Thyself!• Sizing Up Relevance• Why Solution Architecture Matters
13
“So…….you’re NOT gonna take it?”
Monetize thyself, or be Monetized!
@PaladinoAnthony@AirTight
I’m Feeling LuckyGoogle Search
If you don’t do it, who will?|
AmazonAppleFacebookGoogleMicrosoftNetflixYahoo!…
@PaladinoAnthony@AirTight
Free TV + free movies!*Take home this FREE giant screen TV and watch all of
your favorite shows and movies anytime at no charge!
*Free service applies when built-in camera is operating. See our privacy policy.
@PaladinoAnthony@AirTight
Agenda
• Monetization Case Studies• Monetize Thyself!• Sizing Up Relevance• Why Solution Architecture Matters
17
@PaladinoAnthony@AirTight
18
@PaladinoAnthony@AirTight
19
@PaladinoAnthony@AirTight
20
62% do not believe they have enough control*
*IDC Retail Insight’s Holiday Shopping Survey, December 2013, N=1000Source: IDC Directions, 2014** Accenture, Insights Into Millenial Shopping Patterns – 2013http://blog.bytelight.com; ComScore, Inc.: UPS Pulse of the Online Shopper™: A Customer Experience Study
Relevance & trust trump privacy
7+ apps: 53% morewilling to share more
personal data for relevance*
Peer recommendations carry 10x weight of salespeople**
80% customers woulduse real time promotionson smartphones**
Retailers• 21% more conversion
for in store shoppers • 46% are less likely
to comparison shop
Unconventional Re-EngagementWhat we would know now?
Thank you
@PaladinoAnthony@AirTight
Agenda
• Monetization Case Studies• Monetize Thyself!• Sizing Up Relevance• Why Solution Architecture Matters
23
BRANDLifecycleBRANDLifecycle
Brand Building and AwarenessGuest Wi-Fi services and promotions
24
Brand EngagementSocial Wi-Fi
Visitor analyticsActionable reports
CRM & Services integrationLoyalty programs
Brand ProtectionWIPS security
Standards compliance Privacy protection
Wireless Vulnerability Assessments
Brand lifecycle management
Brand TransparencyPrivacy protection with anonymous analytics Social Opt-In analyticsData belongs to you
25
Why solution architecture matters
Small IT staff and none at remote sites
Small IT staff and none at remote sites
Small IT staff and none at remote sites
Large number of geographicallydistributed locations
Large number of geographicallydistributed locations
Large number of geographicallydistributed locations
Limited visibility into visitor behavior
Limited visibility into visitor behavior
Limited visibility into visitor behavior
Tight budgets, thin margins
Tight budgets, thin margins
Tight budgets, thin margins
Insufficient security compliance & privacy
Insufficient security compliance & privacy
Insufficient security compliance & privacy
High value engagement & exceptional ease of use
Easy to Do Business With• Flexible business models• CapEx or Unique Full OpEx• Cloud, VMware or Appliance• Free support and training• License free
Easy to Use• Pocket Mojo• Pre-flighted plug-n-play APs• Zero maintenance • Certification in three hours
AirTight Cloud• Multi-tenant architecture• Fully virtualized• Scales to any size• Public or Private Cloud
High Value • Value added services• Gartner top rated WIPS• Rich integrated analytics • Customizable Social Wi-Fi• “All you can eat” feature set• Lowest cost cloud service
26