why we must embrace the consumerization of learning

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Frequently  Asked  Ques6ons  

© Udemy, Inc. All Rights Reserved. 6

Yvonne Chen Director of Product Marketing,

Udemy for Business

yvonne.chen@udemy.com

@ChenEnnovy

Consumerizing Learning Udemy For Business

Where people choose to learn

8

“We have entered a global economy where talent and skills shortages challenge world economic and business growth”

Klaus Schwab Chairman, World Economic Forum

The rapid pace of knowledge guarantees that people will continue to face skills challenges at work

9

1992 MBA from Harvard Business School 1987 UC Berkeley

1998 SEO/SEM

2010 Social Media Management

2009 #Advertising

2008 Marketing Automation

1995 Internet

2005 YouTube Ads

Social Media Marketing 2007

1990 TV, Radio, Print

1990 1995 2000 2005 2010 2015 ?

We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning

10

70% On the job experience

10% Formal training

20% Mentoring

70-20-10 learning model

75% HR professionals don’t believe their workforce has the right skills to do their jobs

35% Of organizations say that their employees don’t complete training programs

Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015

We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning

11

70% On the job experience

10% Formal training

20% Mentoring

70-20-10 learning model

75% HR professionals don’t believe their workforce has the right skills to do their jobs

35% Of organizations say that their employees don’t complete training programs

Classroom  training  is  temporary  

Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015

We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning

12

70% On the job experience

10% Formal training

20% Mentoring

70-20-10 learning model

75% HR professionals don’t believe their workforce has the right skills to do their jobs

35% Of organizations say that their employees don’t complete training programs

Outdated  content  

Classroom  training  is  temporary  

Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015

We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning

13

70% On the job experience

10% Formal training

20% Mentoring

70-20-10 learning model

75% HR professionals don’t believe their workforce has the right skills to do their jobs

35% Of organizations say that their employees don’t complete training programs

Business-­‐focused  priori7es  

Outdated  content  

Classroom  training  is  temporary  

Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015

Average monthly learner engagement using current training tools at work is low

14

30 minutes per

month

2.5

hours per month

Source: ATD 2015 State of the Industry Report

Average employee learning hours each month

Average learning minutes each month in self-paced online learning

We must transform our learning strategy to the needs of today’s organization and today’s learner

15

How things were How things are

Poll #1

•  What percent of people look to their workplace for on-the-job training?

–  83% –  56% à CORRECT ANSWER –  27%

16

Training must happen where the majority of work is getting done - outside the classroom

17

Traditional training

•  Top-down •  Formal •  Discontinuous

•  Rigid •  Expensive •  Inefficient

Consumerizing learning at work drives continual learning

18

Great learning technology should help people reach maximum productivity levels

Consumer-first learning

•  Collaborative •  Anytime, anywhere •  Engaging

•  On-demand •  Cost-effective •  Intuitive

11M people around the world make the choice to learn on Udemy everyday

19

2009 2010 2011 2012 2013 2014 2015 2016

Udemy users

11M people around the world make the choice to learn on Udemy everyday

20

2009 2010 2011 2012 2013 2014 2015 2016

Udemy users

11M Users

190+ Countries

40,000 Courses

21

3 key learning principles are required for today’s workplace

22

Learning never stops

•  Organic, on-demand learning

•  Continual learning breeds a culture of learning

Learning is continuous

23

Great content empowers people to learn

Learning must be continuous

•  Content is a choice

•  Create the opportunity for employees to engage and fill their own skills gaps

Content must be engaging

24

Content must be fresh, relevant, and up-to-date

Learning must be continuous

Content must be engaging

•  Relevant and accurate

•  Keep up with market demands

Content must be fresh

25

The right learning technology meets all requirements

Learning must be continuous

Content must be engaging

Content must be fresh

26

The right learning technology meets all requirements

Anytime, anywhere

Learning must be continuous

11M learners

Content must be engaging

Marketplace model Content must be fresh

Our marketplace content model enables us to keep up with market demands

27

Our marketplace content model enables us to keep up with market demands

28

Product launch

Apple announces Swift

2

June 2, 2014

Our marketplace content model enables us to keep up with market demands

29

Instructor: Rob Percival

•  Cambridge University mathematics graduate

•  CEO of Eco Web Hosting

•  Founder of Code School, a technology education youth program

Course facts

•  5 star rating

•  110,000+ students

•  88,000 hours of content consumed

Product launch

Apple announces Swift

2

June 2, 2014 3 days later

Udemy releases Swift course

5

June 5, 2014

Our marketplace content model enables us to keep up with market demands

30

Instructor: Rob Percival

•  Cambridge University mathematics graduate

•  CEO of Eco Web Hosting

•  Founder of Code School, a technology education youth program

Course facts

•  5 star rating

•  110,000+ students

•  88,000 hours of content consumed

Product launch

Apple announces Swift

2

June 2, 2014 3 days later

Udemy releases Swift course

5

June 5, 2014 10 days later

Over 1,000 students enrolled

12

June 12, 2014

31

The Udemy for Business Solution Brings the Best Learning Content in One Central Place

32

The Udemy for Business Solution Brings the Best Learning Content in One Central Place

Available on all devices, all platforms

Udemy’s industry expert content

1,800+ Courses Designed for Businesses

On-Demand Skills Tested by 11M Learners

33

The Udemy for Business Solution Brings the Best Learning Content in One Central Place

Available on all devices, all platforms

Udemy’s industry expert content

1,800+ Courses Designed for Businesses

On-Demand Skills Tested by 11M Learners

Your organization’s content Easy Course Assembly

Proprietary Content Hosting Multimedia Support

Built for Scale

34

1800+ courses your employees can use to gain the skills they need to perform and advance

Poll #2

•  On a scale of 1-5, where does your organization fall when it comes to incorporating a consumerized learning strategy?

–  1 = Not at all –  2 –  3 = Neutral –  4 –  5 = Completely consumerized

35

36

The Udemy for Business content collection is a consumerized approach to learning

•  Consumer-tested •  High-quality content •  A variety of content •  Fresh content

From our customers

37

Eric Hunter, Manager of Learning and Development, PayPal

Our employees were already using Udemy to learn on their own time so offering unlimited access to learning at work through Udemy for Business was a no brainer. We’re thrilled to be partnering with a company that shares our vision of consumerizing learning and putting the learner first.

People are active and engaged on Udemy for Business

38

People are active and engaged on Udemy for Business

39

40 minutes

People are active and engaged on Udemy for Business

40

40 minutes

40 minutes

People are active and engaged on Udemy for Business

41

40 minutes

40 minutes

30 minutes

We help anyone build the life they imagine

Featured in:

42

$173M in funding 3 global offices

240 employees Founded in 2010

Leading organizations use Udemy for Business to build skills and drive learning forward

43

Website: business.udemy.com

Email: business@udemy.com

Twitter: @UdemyforBiz

Questions?

44

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