why and how to incorporate short-form video into your employee training program

How & Why to

Incorporate

Short-Form

Into an

Effective

Training

Program

CHRIS OSBORN

“

The Eiffel Tower

• It’s French

• Named after Gustave Eiffel

• Tallest structure in Paris

• 1062 feet tall (81 story building)

• 7.1 million people visited in 2011

• 2,500,000 rivets

• 60 tons of paint used every 7 years

• It’s cool (okay – not a fact, but I like it)

Will add interactive web poll

6

>

WHAT

YOU’LL

LEARN

7

THE WHAT AND WHY

Short Form

Video

THE BUSINESS CASE

Next Gen Content Strategy

For the first time, an entire generation has

grown up watching content on their own

terms. This generation is defined by the

Internet, mobile, and social – consuming

content when and where they want. Gunnard Johnson, Google's Advertising

Research Director

watch

everyday Source: Forrester Research

55%

Classroom/ILT

Online - Elearning

On-the-Job

Maybe Other Methods

The State of the Industry

59.43%

72.72%

44.56%

56.58%

65.05%

76.21%

ILT - Classroom ALL ILT (On-line + LiveClassroom)

All

Best

G500

38.50%

49.90%

41.70%

Average % of Formal Learning Hours Used VIA Online Methods

All

Best

G500

The State of the Industry

4,000,000,000 hours

of video

468,164

of all

web traffic

more time pages with video

1.3 billion MOBILE WORKERS

worldwide Source: IDC

By 2020, there will be

connected

mobile

devices.

the world’s

population today.

Source: IDC

50%+ employees use their

to

access work-related

sites or

Mobile Learning Pulse Survey, Fall 2012,

The MASIE Center

Mobile Learning Pulse Survey, Fall 2012,

The MASIE Center

GOOD Technology: State of

BYOD Report - 2012

75.5%

6.1%

5.1%

13.3%

Currently Support

Considering, but nospecific time frame

Not planning to support

Planning to support

23

ELEARNING

24

LEA

RN

ING

CU

RV

E

60% FASTER

25

RETENTION

50% HIGHER

GAINS IN

LEARNING

56% GREATER

27

CONSISTENCY

50% BETTER

28

COMPRESSION

70% IMPROVED

Why Video?

10% of text

Why Video?

65% of

images

Why Video?

95% of video

81%

76%

Organizational Goal Achieved

Using Video Content

Not Using Video Content

Source:

68%

61%

Employees Highly Engaged

Using Video Content

Not Using Video Content

Source:

61%

51%

Key Positions Filled Quickly

Using Video Content

Not Using Video Content

Source:

Most organizational training courses incorporate much more content than human working memory can process in the time allotted.

Clark, R., Nguyen, F. & Sweller, J. Efficiency in Learning: Evidence-Based Guidelines

to Manage Cognitive Load, (2008), p. 143

But why

classroom at all?

Adult

Theory

Science

&

Load

Adult

Theory

5-15 minutes

Brain Science

Video-based

Single topic

It’s a VUCA World Out There!

Volatile

Uncertain

Complex

Ambiguous

Next Gen Learning

Strategies . . .

Employee

As Focus

What is

Content?

Content Can Be

Anything

Content is

… and anything

can be content!

BUY VS. BUILD

SELECTION

DEPLOYMENT

AND

DELIVERY

MARKETING

AND SUPPORT

VIDEO STRATEGY

Today’s Video…

HD

Mobile

Production values

Social Video

Mobile

Social 93%

Video 94%

Mobile

119%

NEXT GEN CONTENT

STRATEGY

Key to a Broader Set of

Next Generation of Learning

Strategies

CONTENT IS ANYTHING

CONTENT IS KING

EMPLOYEE FOCUSED

• http://brainworldmagazine.com/learning-memory-how-do-we-remember-and-why-do-we-often-forget/

• http://gov.2elearning.com/gov/magazine/gov-articles/single-news-article/article/the-future-of-work-are-you-ready.html

• http://gov.2elearning.com/lead-news/article/capturing-the-imagination-with-video.html

• http://www.trainingmag.com/content/venturing-video-training

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URL: https://www.questionmark.com/cets17