why and how to incorporate short-form video into your employee training program
DESCRIPTION
Short-form video is a powerful communication and education tool. We learn best from the visual presentation of information, and our online world and behaviors are moving us more and more towards short-form video as a primary source of information. The question is less shouild we use short-form video for employee training. The real question is: "Why aren't we using short form video for employee training?"TRANSCRIPT
How & Why to
Incorporate
Short-Form
Into an
Effective
Training
Program
CHRIS OSBORN
“
The Eiffel Tower
• It’s French
• Named after Gustave Eiffel
• Tallest structure in Paris
• 1062 feet tall (81 story building)
• 7.1 million people visited in 2011
• 2,500,000 rivets
• 60 tons of paint used every 7 years
• It’s cool (okay – not a fact, but I like it)
Will add interactive web poll
6
>
WHAT
YOU’LL
LEARN
7
THE WHAT AND WHY
Short Form
Video
THE BUSINESS CASE
Next Gen Content Strategy
For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by the
Internet, mobile, and social – consuming
content when and where they want. Gunnard Johnson, Google's Advertising
Research Director
watch
everyday Source: Forrester Research
55%
Classroom/ILT
Online - Elearning
On-the-Job
Maybe Other Methods
The State of the Industry
59.43%
72.72%
44.56%
56.58%
65.05%
76.21%
ILT - Classroom ALL ILT (On-line + LiveClassroom)
All
Best
G500
38.50%
49.90%
41.70%
Average % of Formal Learning Hours Used VIA Online Methods
All
Best
G500
The State of the Industry
4,000,000,000 hours
of video
468,164
of all
web traffic
more time pages with video
1.3 billion MOBILE WORKERS
worldwide Source: IDC
By 2020, there will be
connected
mobile
devices.
the world’s
population today.
Source: IDC
50%+ employees use their
to
access work-related
sites or
Mobile Learning Pulse Survey, Fall 2012,
The MASIE Center
Mobile Learning Pulse Survey, Fall 2012,
The MASIE Center
GOOD Technology: State of
BYOD Report - 2012
75.5%
6.1%
5.1%
13.3%
Currently Support
Considering, but nospecific time frame
Not planning to support
Planning to support
23
ELEARNING
24
LEA
RN
ING
CU
RV
E
60% FASTER
25
RETENTION
50% HIGHER
GAINS IN
LEARNING
56% GREATER
27
CONSISTENCY
50% BETTER
28
COMPRESSION
70% IMPROVED
Why Video?
10% of text
Why Video?
65% of
images
Why Video?
95% of video
81%
76%
Organizational Goal Achieved
Using Video Content
Not Using Video Content
Source:
68%
61%
Employees Highly Engaged
Using Video Content
Not Using Video Content
Source:
61%
51%
Key Positions Filled Quickly
Using Video Content
Not Using Video Content
Source:
Most organizational training courses incorporate much more content than human working memory can process in the time allotted.
Clark, R., Nguyen, F. & Sweller, J. Efficiency in Learning: Evidence-Based Guidelines
to Manage Cognitive Load, (2008), p. 143
But why
classroom at all?
Adult
Theory
Science
&
Load
Adult
Theory
5-15 minutes
Brain Science
Video-based
Single topic
It’s a VUCA World Out There!
Volatile
Uncertain
Complex
Ambiguous
Next Gen Learning
Strategies . . .
Employee
As Focus
What is
Content?
Content Can Be
Anything
Content is
… and anything
can be content!
BUY VS. BUILD
SELECTION
DEPLOYMENT
AND
DELIVERY
MARKETING
AND SUPPORT
VIDEO STRATEGY
Today’s Video…
HD
Mobile
Production values
Social Video
Mobile
Social 93%
Video 94%
Mobile
119%
NEXT GEN CONTENT
STRATEGY
Key to a Broader Set of
Next Generation of Learning
Strategies
CONTENT IS ANYTHING
CONTENT IS KING
EMPLOYEE FOCUSED
• http://brainworldmagazine.com/learning-memory-how-do-we-remember-and-why-do-we-often-forget/
• http://gov.2elearning.com/gov/magazine/gov-articles/single-news-article/article/the-future-of-work-are-you-ready.html
• http://gov.2elearning.com/lead-news/article/capturing-the-imagination-with-video.html
• http://www.trainingmag.com/content/venturing-video-training
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URL: https://www.questionmark.com/cets17