why a beautiful campus but a digital wasteland

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Brian Hawkins@iuxc

1861

1850

1840Fifth US Census: Pop 17M Colleges: >100

Sixth US Census: Pop 23M Colleges: ~150

Seventh US Census: Pop 32M Colleges: >200

Source: http://americanphilosophy.net/american_colleges.htm

1861Seventh US Census: Pop 32M Colleges: >200

600+ Colleges had

FAILED

Source: http://americanphilosophy.net/american_colleges.htm

–Thomas A. Gaines

“In their haste to open these new schools, most administrations forgot that a concern for aesthetic vitality is crucial to developing any cultural center.”

Source: http://en.wikipedia.org/wiki/Higher_education_in_the_United_States

4,599 Colleges &

Universities

60% Visual

Environment the Most

Important

Source: Carnegie Foundation

Our digital campus is becoming the gateway to our physical campus.

–Peter Morville

“What we find changes who we become.”

The Learning Management System

WHAT THE HELL IS GOING ON?!

https://lms.ucla.edu

Bad strategy.

1. Immediate need 2. Administration said to 3. Chance

Reasons we make websites:

What would our physical campus look like if we used our digital strategy?

How did we get here?

Arts & Letters

Dean

Faculty StaffWEB!

Business School

Dean

Faculty StaffWEB!

Music School

Dean

Faculty StaffWEB!

Biology Department

Dean

Faculty StaffWEB!

Chemistry Department

Dean

Faculty StaffWEB!

German Department

Dean

Faculty StaffWEB!

Libraries

Dean

Faculty StaffWEB!

Academic Advising

Director

Advisor AdvisorWEB!

Information Technology

Director

Staff StaffWEB!

Athletics

Director

Staff StaffWEB!

Office of the President

President

VPs StaffWEB!

Office of the Provost

Provost

Staff StaffWEB!

Architect’s Office

Director

Staff StaffWEB!

A CMS, a few web developers, and varied ideas don’t make digital

beauty (or effectiveness).

It's time to bring the discipline and lessons from physical beauty to the

digital campus.

Brian Hawkins@iuxc

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