why a beautiful campus but a digital wasteland? #pseweb
TRANSCRIPT
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Brian Hawkins@iuxc
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1861
1850
1840Fifth US Census: Pop 17M Colleges: >100
Sixth US Census: Pop 23M Colleges: ~150
Seventh US Census: Pop 32M Colleges: >200
Source: http://americanphilosophy.net/american_colleges.htm
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1861Seventh US Census: Pop 32M Colleges: >200
600+ Colleges had
FAILED
Source: http://americanphilosophy.net/american_colleges.htm
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–Thomas A. Gaines
“In their haste to open these new schools, most administrations forgot that a concern for aesthetic vitality is crucial to developing any cultural center.”
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Which journey is right for me?
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Source: http://en.wikipedia.org/wiki/Higher_education_in_the_United_States
4,599 Colleges &
Universities
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Source: http://en.wikipedia.org/wiki/List_of_universities_in_Canada
98 Canadian
Universities
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1,800,000Enrolled Students
Source: http://en.wikipedia.org/wiki/List_of_universities_in_Canada
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60% Visual Environment the Most Important
Source: Carnegie Foundation
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Our digital campus is becoming the gateway to our physical campus.
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Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
48% Higher Quality
Education
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Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
48% Higher Quality
Education
78% Impacted Choice of
College
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Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
80% Influenced
Interest in a School
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Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
80% Influenced
Interest in a School
32% Influenced
Interest in a School
WEBSITE PRINT
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Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
.24%
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1,800,000Enrolled Students
Source: http://en.wikipedia.org/wiki/List_of_universities_in_Canada
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4,320
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–Peter Morville
“What we find changes who we become.”
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The Learning Management System
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WHAT THE HELL IS GOING ON?!
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Bad strategy.
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1. Immediate need 2. Administration said to 3. Chance
Reasons we make websites:
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What would our physical campus look like if we used our digital strategy?
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How did we get here?
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Arts & Letters
Dean
Faculty StaffWEB!
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Business School
Dean
Faculty StaffWEB!
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Music School
Dean
Faculty StaffWEB!
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Biology Department
Dean
Faculty StaffWEB!
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Chemistry Department
Dean
Faculty StaffWEB!
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German Department
Dean
Faculty StaffWEB!
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Libraries
Dean
Faculty StaffWEB!
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Academic Advising
Director
Advisor AdvisorWEB!
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Information Technology
Director
Staff StaffWEB!
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Athletics
Director
Staff StaffWEB!
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Office of the President
President
VPs StaffWEB!
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Office of the Provost
Provost
Staff StaffWEB!
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Architect’s Office
Director
Staff StaffWEB!
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A CMS, a few web developers, and varied ideas don’t make for
digital beauty (or effectiveness).
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It's time to bring the discipline and lessons from physical beauty to the
digital campus.
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Our websites are more than a branding or marketing tool.
1
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Style guide Framework Presentation
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The digital campus needs an independent budget.
2
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Connect everything.
3
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API
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Data
Servers
Presentation
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We stop making websites.
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We stop making websites.And we start making a campus.