why a beautiful campus but a digital wasteland

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Page 1: Why a beautiful campus but a digital wasteland
Page 2: Why a beautiful campus but a digital wasteland

Brian Hawkins@iuxc

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1861

1850

1840Fifth US Census: Pop 17M Colleges: >100

Sixth US Census: Pop 23M Colleges: ~150

Seventh US Census: Pop 32M Colleges: >200

Source: http://americanphilosophy.net/american_colleges.htm

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1861Seventh US Census: Pop 32M Colleges: >200

600+ Colleges had

FAILED

Source: http://americanphilosophy.net/american_colleges.htm

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–Thomas A. Gaines

“In their haste to open these new schools, most administrations forgot that a concern for aesthetic vitality is crucial to developing any cultural center.”

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Source: http://en.wikipedia.org/wiki/Higher_education_in_the_United_States

4,599 Colleges &

Universities

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60% Visual

Environment the Most

Important

Source: Carnegie Foundation

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Our digital campus is becoming the gateway to our physical campus.

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–Peter Morville

“What we find changes who we become.”

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The Learning Management System

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WHAT THE HELL IS GOING ON?!

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https://lms.ucla.edu

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Bad strategy.

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1. Immediate need 2. Administration said to 3. Chance

Reasons we make websites:

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What would our physical campus look like if we used our digital strategy?

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How did we get here?

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Arts & Letters

Dean

Faculty StaffWEB!

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Business School

Dean

Faculty StaffWEB!

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Music School

Dean

Faculty StaffWEB!

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Biology Department

Dean

Faculty StaffWEB!

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Chemistry Department

Dean

Faculty StaffWEB!

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German Department

Dean

Faculty StaffWEB!

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Libraries

Dean

Faculty StaffWEB!

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Academic Advising

Director

Advisor AdvisorWEB!

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Information Technology

Director

Staff StaffWEB!

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Athletics

Director

Staff StaffWEB!

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Office of the President

President

VPs StaffWEB!

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Office of the Provost

Provost

Staff StaffWEB!

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Architect’s Office

Director

Staff StaffWEB!

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A CMS, a few web developers, and varied ideas don’t make digital

beauty (or effectiveness).

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It's time to bring the discipline and lessons from physical beauty to the

digital campus.

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Brian Hawkins@iuxc

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