what's digital about fashion design?

What’s digital about fashion design?

October 2015 PRESENTED BY

Professor Sandy Black

Mary Jane edwards Gabrielle Miller

Funded by NEMODE Network+  

AAM.

What’s digital about fashion design?

October 2015 PRESENTED BY

Mary Jane edwards

Funded by NEMODE Network+  

AAM.

Overview

Content

•  Defining  the  Digital  Economy  

•  Understanding  the  rela5onship  between  the  fashion  industry  and  Digital  Economy    

•  Examples  of  new  models    •  Highligh5ng  opportuni5es  for  the  fashion  design  

community  

•  Open  session  overview  

Things are moving at pace…

…But don’t always last!

The digital economy

The digital economy

As  Normann  predicted  in  2000,  the  digital  economy  is  libera5ng  us  from  the  constraints  of:    Time,  when  things  can  be  done  Place,  where  things  can  be  done  Actor,  who  can  do  what  Constella0on,  with  whom  it  can  be  done    

From this

To this

Forbes,  Tommy  Hilfiger's  In-­‐Store  Virtual  Reality  Catwalk  Experience  

Four parts  

1.  New information models 2.  New mechanisms 3.  New objects 4.  New markets

Digital Clusters o  3D  Prin5ng  

o  Beacon  Technology  

o  Body  Scanning  &  Measuring    

o  Business  Support  PlaTorms  

o  Brokerage  PlaTorms  

o  Crowdfunding  

o  Crowdsourcing  

o  Data  Driven  Forecas5ng  

o  Design  Inspira5on  and  

Management  tools  

o  Design  Prepara5on  SoUware  

o  Digital  Embroidery  

o  Freelance  Recruitment  Sites  

o  Garment  Measuring  

o  Inventory  SoUware  

o  Laser  Technology  

o  Live  Streaming  

o  Manufacturing  PlaTorms  

o  Magic  Mirrors  

o  Material  Experimenta5on  

o  Mobile  Marketplaces  and  

E-­‐commerce  PlaTorms  

o  Open  Source  SoUware  

o  Order  Management  and  

Fulfilment  

o  PaXern  Digi5sing  

o  PaXern  Grading  

o  Print  on  Demand  SoUware  

o  Prototyping  

o  Retail  Apps  and  PlaTorms  

o  Robo5cs  

o  Social  Shopping  and  

Commerce  enabled  Social  

Networks  

o  Transparency  and  

Sustainability  Indexes,  Apps  

and  PlaTorms  

o  Virtual  Dressing  Rooms  

o  Virtual  Reality    

o  Wearables  and  E-­‐Tex5les  

o  Wholesale  PlaTorms  

The digital experience

1. New information models

Data -  Discrete  facts  and  figures  about  people,  objects  &  events    information - Analysis  &  processing  of  data    knowledge - Dis5lling  informa5on  to  incorporate  experience  and  values  

Raw information + knowledge  

By 2020, information will be used to reinvent, digitalise or eliminate 80% of business processes and products from a decade earlier gartner predicts

data touch points  

E-mail

Apps

Buyer history

Social media

WebsitE Digital mags

Retail store

beacon games

Wifi pings

Wear-ables

Foot fall

Matching user intent  

Targeting the right

user

At the right time

With the right

message

Sales direct to consumer going beyond:

Mobile marketplaces

Ecommerce

social shopping

Retail apps

A Move towards Allowing the market to dictate what consumers really want

Opening up The process of creation

2. New mechanisms

The crowd led economy Crowd funding will grow 200,000% from 2015 to 2030 sap centre for business insight

The “X” of “X” THE [Insert here, Airbnb, Uber, Netflix, Ebay, etc.] OF [Insert industry here]

The sharing economy is about owning the customer-supply interface techcrunch

3. New markets

Wholesale marketplaces

•  B2b marketplaces •  Wholesale buying platforms •  Online trade show platforms •  Global trade platforms •  Ecommerce solutions •  Inventory and shipping

platforms •  Data driven forecasting  

The new online middlemen

Industry 4.0

“Industrial internet” CLOUD – Mobile – Social – big data – sensors – machine intelligence  Access  and  Connec5vity  Loca5on  Context  Unique  Profiling  Gaming  Behaviours  Permanent  Data  Records  Real  Time  Responses  Augmented  Experiences  Mul5plicity  of  Content      Manufacturing generates more data than any other sector of the economy. More

data than healthcare, more data than retail, finance. deloitte

4. New objects

By 2025, the total worth of IoT-enabled technology is expected to reach $6.2 trillion insight

Hyper connectivity  

The use of sensors will grow 700,000% by 2030 sap center for business insight

Google, project jacquard Intel, curiE Robots Group, MIT Media Lab 

3d printing  

3d printing usage will grow 2,000% from 2015 to 2030 SAP Centre for business insight

3d design apps

Eora 3d Microsoft, Fusion app Trupick (brands)

rhino electroloom Marvelous designer

Integrated software

KnyXan  uses  technology  that  turns  the  industrial  kni]ng  machines,  which  make  20%  of  the  world’s  garments,  into  the  equivalent  of  3D  printers  for  clothes,  enabling  users  to  design  and  ‘print’  their  own  customised  sweaters    

knyttan  

THE opportunity

Producers of tech

Skills gaps and lack of brokerage •  How  do  you  up  skill  designers  outside  

of  formal  ins5tu5ons?  •  How  can  we  beXer  connect  designers  

and  manufacturers?    •  How  can  designers  understand  which  

digital  tools  would  be  relevant  and  how  can  they  access  them?  

Gaps in innovation •  Design  Inspira5on  •  Product  Development  •  Sales  –  Wholesale  /  Trade  •  Bulk  Produc5on,  Manufacturing  and  

Delivery  to  Retail    •  Embedding  digital  opera5ons  in  life  

cycle  of  design  

How to encourage more creative producers and adopters of technology rather than passive consumers?

How to become the creators of new models?

Open session overview

Group discussions 1. Blurred Lines? How is the transition from wholesale to direct to consumer retail changing fashion design?

Mary Jane

3.  What Next? Do we need to reclaim the digital economy?

Andy

4. Survival of the fittest? How can we navigate the evolving tech landscape?

Sandy

2.  What now? Where else can we find Inspiration for crafting new business models?

Gabrielle

Speakers

Quick break

Feedback & discussion

THANKS for your tIME!

 Feel  free  to  get  in  touch  if  you  have  any  ques5ons  or  would  like  to  hear  more  about  our  work.    

mary@aamassociates.com s.black@fashion.arts.ac.uk g.e.miller@fashion.arts.ac.uk @MaryJaneEdwards @FIREupUAL @LCFLondon @digitalfashion

AAM.

Links 1 The digital economy

•  http://www.amazon.co.uk/Reframing-Business-When-Changes-Landscape/dp/0471485578 From this •  https://archive.org/details/catalogueno13spr00mont •  http://www.searsarchives.com/catalogs/history.htm To This •  http://www.forbes.com/sites/rachelarthur/2015/10/25/hands-on-with-tommy-hilfigers-in-store-virtual-reality-catwalk-experience/ Opening up process of creation  •  https://www.periscope.tv/ •  https://www.younow.com/ •  https://www.ustream.tv/platform/broadcast-anywhere/new •  https://stre.am/ •  http://www.fashionschooldaily.com/index.php/2015/10/19/academy-of-art-universitys-fashion-journalism-program-partners-with-sharing-platforms-

weebly-and-flipboard/ •  https://www.pantone.com/pantone-color-manager-software •  http://www.topshop.com/en/tsuk/category/pinterest-4723765/home?geoip=noredirect Crowdfunding  •  https://crowdemand.com/ •  https://beforethelabel.com/ •  http://stylyt.com/ •  http://www.iamlamode.com/en •  http://www.mimoona.com/ •  https://www.outofx.com/

Links 2

The X of X •  https://www.renttherunway.com/ •  http://www.girlmeetsdress.com/ •  http://www.depop.com/en-gb/ •  http://en.shpock.com/ •  https://www.thredup.com/ Wholesale Marketplaces •  https://edited.com/ •  https://www.lenewblack.com/lenewblack/ •  https://modalyst.co/ •  http://www.nuorder.com/ •  http://www.e-pitti.com/en/fieradigitale.htm •  https://jooraccess.com/ •  https://www.balluun.com/public/fashion-wholesale-marketplace •  https://www.bfbonline.com/ •  https://panjiva.com/ •  https://www.threadsuite.com/ •  https://www.fulfil.io/ •  http://www.stitchlabs.com/ •  https://www.try.com/ •  http://www.shipstation.com/ Industry 4.0 •  http://www.economistinsights.cdefault/om/sites/files/Manufacturing_Data_Conundrum_Jul14.pdf •  http://www.forbes.com/sites/benkerschberg/2011/11/01/manufacturing-moneyball-using-big-data-and-business-intelligence-to-spur-operational-

excellence/

Links 3

Hyper connectivity •  https://www.google.com/atap/project-jacquard/ •  http://www.intel.com/content/www/us/en/wearables/wearable-soc.html •  http://robotic.media.mit.edu/portfolio/sartorial-robots/ Sales direct to consumer •  http://www.cherwears.com/

3D pRinting •  https://dam.sap.com/mac/preview/a/67/

JwlwnAlgHxUKSPyHyjSwmlnWmmywSRwPwmwUmPSgX4wAHmgc/SAPTL38_1573DPrinting_QA.htm

3D Design Apps •  https://www.kickstarter.com/projects/eora/eora-3d-high-precision-3d-scanning-on-

your-smartph •  http://www.zdnet.com/article/microsofts-mobilefusion-app-turns-an-iphone-into-a-

portable-3d-scanner/ •  http://www.marvelousdesigner.com/ •  https://www.rhino3d.com/ •  http://www.trupik.com/ •  http://www.electroloom.com/ Knyttan •  http://unmade.com/