what i dont know about startups

What I don´t know about startups

Luiz Borba

@luizborba

http://borba.blog.br

*New rules for the New Internet Bubble - Steve Blank

March 18, 2011 - http://bit.ly/l7HuXA

The Golden Age (1970 – 1995)

Dot.com Bubble (1995 – 2000)

Back to Basics (2000 – 2010)

The New Bubble (2010 - ?)

2000 - 2010

Digital cash for

Palm Pilots

IDEA

HTML5 supported

location-based service

IDEA

Web-based massively

multiplayer online game

called Game Neverending

IDEA

Allow groups of people to

band together to accomplish

a goal called ThePoint

IDEA

Compare two people’s

pictures and rate which

one was more attractive

IDEA

startup is an organization

formed to search for a

repeatable and scalable

business model

Steve Blank

February 1, 2005

http://amzn.to/lPHq10

Customer Development

Agile Development

Hypotheses,

Experiments,

Insights

Data,

Feedback,

Insights

Eric Ries

September 13, 2011

A startup is a human institution

designed to deliver a new product

or service under conditions of

extreme uncertainty

http://bit.ly/mecRJz

The Loop

The Pivot

Change directions

but stay grounded

in what we´ve

learned

Speed matters

Reducing time between pivots (fails)

we can increase our odds of success

Minimize the TOTAL time

through the loop

Minimum Viable Product (MVP)

The minimum set of features

needed to learn

from early

adopters

Measure

• Conversion funnel analysis

• Click tracking

• Event tracking

• Referrals

Split–testing

if (setup_experiment(...) == CONTROL) {

// new way

} else {

// old way

}

Maximize learning

Alexander Osterwalder – July 13, 2010

http://amzn.to/iE1PCn

http://bit.ly/l4s7RM

http://slidesha.re/k3buNSSnapSchool:

The Lean Launchpad: http://bit.ly/jDS96z

C.E.S.A.R Startup Labs: Coming Soon

More info...

My blog: http://borba.blog.br

My twitter: @luizborba

Eric Ries blog: http://startuplessonslearned.com

Eric Ries twitter: @ericries

Steve Blank blog: http://steveblank.com

Steve Blank twitter: @sgblank

#cesar15anos

Questions?

Luiz Borba

@luizborba

http://borba.blog.br

THANKS!