“aarrr” metrics all startups should know
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AARRR - Metrics All Startups Should Know. If you want to measure AARRR with ease and in depth, make sure you visit the URL below. http://www.strikingly.com/trylogbookTRANSCRIPT
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April 2014 pLucky Inc.
“AARRR” Metrics All Startups Should Know
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1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
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1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
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AARRR is…1. What is AARRR?
A set of metrics startups should know
introduced by Dave McClure in 2007http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
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This is AARRR!1. What is AARRR?
5 stages to measure
AcquisitionActivationRetention
RevenueReferral
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Acquisition
Activation
RevenueRetention
Referral
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1. What is AARRR?
users touch site/app for the first time
AcquisitionActivationRetention
RevenueReferral
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1. What is AARRR?
users have first “happy” experience
AcquisitionActivationRetention
RevenueReferral
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1. What is AARRR?
AcquisitionActivation
RevenueReferral
users come back again to site/app
Retention
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1. What is AARRR?
AcquisitionActivation
RevenueReferral
users refer site/app to
other people
Retention
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1. What is AARRR?
AcquisitionActivation
ReferralRetention
Revenueusers take
monetization actions
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1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
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AARRR helps you see the whole service
2. Why is AARRR important?
AARRR
checks service growthchecks bits of results
MAU
Revenue
New Users
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actions are vague
AARRR helps you focus on specific problems
2. Why is AARRR important?
improve activation
improve site/app
?
actions are specific
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AARRR helps your team communicate
2. Why is AARRR important?
A BC
common languageindividual perceptions
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1. What is AARRR? 2. Why is AARRR important? 3. Example of AARRR
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3. Example of AARRR
For an eCommerce SiteExample Metrics
Acquisition people of 2+ clicks / people visited first time
Activation people viewed 3+ items / people visited first time
Retention people visited 1+ next week / people visited
Referral people pressed like button/ people visited
Revenue people paid for item / people visited
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3. Example of AARRR
For a Camera AppExample Metrics
Acquisition people registered account / people installed
Activation people posted 3+ photos / people registered
Retention people posted next week / people registered
Referral people shared photo / people posted photo
Revenue people clicked ad / people used app
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Good Luck with AARRR!Check out URL below for a free analytics tool!
http://striking.ly/trylogbook
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