what a ux person can learn while developing his own startup (ux poland 2013)

UX Poland 2013

What a UX person can learn while developing his own startup

1. researcher

2. product guy

My name is Bart I do two things in my life

At first our company was like this an independent research & consulting agency

Recently the focus has changed we’ve evolved to a SaaS business

This is how we work now PO = Product Owner, that’s my job

UX elements model was very useful "how" became "what"

UX elements model was very useful "how" became "what"

Some things I’ve learned

First you have to understand the problem NASA spent $ 1 million on a pen that could write in space (so did we)

… then try to find an optimal solution the Russians used a pencil

UX is not the most important thing there is no point in investing in something people don’t want or understand

Time

Cu

sto

me

r v

alu

e

Customer

understanding

Functionality

Quality

Ease of use

Build only what you need first, make sure people will want to walk your path...

MVP

B

A

MVP

B

A

And see what happens …then invest your money in making it more comfortable to walk through

When goals are clear UX helps you to make good choices using qualitative methods allows you to fix misconceptions early

Time

Bu

sin

es

s va

lue

Minimum viable research is a reasonable approach "better a rough answer to the right question than a detailed answer to the wrong question"

<3 the paper it helps you to test your business hypothesis

<3 the paper lack of predefined widgets improves the quality of design solutions

Constraints are good for your design they can increase usability and consistency of user interface

Value customer feedback over user feedback narrow your focus to what’s important

Feature

Feature

…

Learn how to create personas and teach people around you how to use them

Iterating is f*****g hard but totally worth it - it helps you to divide your work into manageable parts

www.slideshare.net/nashjain/user-story-mapping

Never forget about the box good looking things work sell better

It’s all about the money

Thanks!

Bartosz Mozyrko b.mozyrko@usabilitytools.com

slideshare.net/mozyrko

mozyrko.pl