the ux driven startup (or the vision driven startup) - updated october 2011
DESCRIPTION
What kind of experience do you want to create? A revolutionary technology, a well executed product and a profitable business should not be ends in themselves. Focus on the ultimate experience and let everything else fall in line. Having an answer to this question -- a concrete representation of where your product is headed -- can help you validate your ideas, impress investors, build a team and keep everyone in alignment. Drawing from my experience applying methods learned at Adaptive Path to my own startup, Foodspotting, I'll share concrete tools you can use to create a big vision, communicate it to others and validate it, even before you start developing anything.TRANSCRIPT
Alexa Andrzejewski
Founder & CEO, Foodspotting
Follow @ladylexy and @foodspotting
The Vision-Driven StartupHow & why you should share your ideas
Woke up one morning with a great idea...
I help companies imagine great products!
The only problem is...*I can’t actually build things*
I needed to find a Cofounder. Team. Investors. Users.
Where to start?
How did I do it?I shared my idea with everyone
who would listen!
By sharing this vision,I found an awesome cofounder...
And when I did find a cofounder, we could hit the ground running.
Behind each of our greatest successes was a
shared vision.
“What if you could see the nearest places Anthony Bourdain has
eaten wherever you go?”
“We’re looking for a Tristan”
“It will be likePandora for Food”
If I can picture something, it will happen.
If I don’t bother,it won’t.
Sharing your vision is the most important
thing a founder can do.
A shared vision can help you avoid common mistakes startups make
Mistake 1:Building something people don’t
really want or need
Sharing your vision helps you:
Validate your ideas
Mistake 2:Thinking too small
Sharing your vision helps you:
Impress investors
Mistake 3:Moving too slowly
Sharing your vision helps you:Make decisions and
align your team
So how can you share your vision effectively?
What headlines do we want to see in 2011?
There are many ways you can share your vision!
Your shared vision should:1. Capture the imagination
2. Be easy to share3. Get people excited
Simple, unexpected, credible:“Put a man on the moon and return him safely by the end of the decade.”(From the book “Ideas That Stick”)
“A star to sail your ship by.”-Jesse James Garrett
You have an idea.What next?
Expanding your vision
Communicating your vision
What is your name?What is your quest?
And what is Foodspotting?
Validating your vision
Visualize your ideas.Share them with everyone who
will listen. Refine & repeat!
bit.ly/uxvisionP.S. We’re hiring UX-MindedRails & iPhone Developers!
Alexa Andrzejewski
Founder & CEO, Foodspotting
Follow @ladylexy and @foodspotting