ux poland 2016 masterclass- jeff gothelf - lean ux in the enterprise

Download UX Poland 2016 Masterclass- Jeff Gothelf - Lean Ux in the Enterprise

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  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie

    PLEASE PUT YOUR NAME, COMPANY WHERE YOU WORK & JOB TITLE ON AN INDEX CARD:

    Good Morning!

    Willie Nelson

    Lead Developer

    MAKE THIS

    http://Gothelf.co

  • Lean in the Enterprise: Leveraging experimentation, continuous learning & user-centered design to build winning products

    Intensive 1-day Workshop Jeff Gothelf

    UX Poland

    April 2016

    @jboogie || jeff@gothelf.co

    mailto:jeff@gothelf.co?subject=

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie3

    HOUSEKEEPING

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie4

    Jeff Gothelf

    jeff@gothelf.co

    Your instructor today

    @jboogie

    http://Gothelf.comailto:jeff@neo.com?subject=

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie

    Our Agenda

    5

    Icebreaker - biggest challenges

    Intro to concepts: Continuous learning, risk, user-centricity and agility

    The Project!

    Intro to business problem statements

    Hypotheses & Assumptions

    MVPs & Experiments

    Tips & Tricks for Lean teams in the enterprise

    Q&A / Unconference

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie6

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie

    Unique challenges in the enterprise

    7

    1.Functional & business silos 2.Managing to output vs. outcome 3.Established brands 4.Established customer expectations 5.Legacy infrastructure 6.Distributed teams 7.Matrixed organizations / lots of stakeholders 8.Internal politics / competing agendas 9.Culture of long-term planning

    Not safe to fail / learn Design as an after thought

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie8

    ICEBREAKER

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie

    Icebreaker Exercise

    9

    Pair up at your table

    Who are you? Where do you work? What do you do?

    How would you describe the way your company builds products?

    Process-centric?

    Business-centric?

    User-centric?

    How does your team/org make decisions?

    What are the biggest challenges your team/org faces aligning business, product development and design?

    Pair interviews

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie

    Icebreaker Exercise

    10

    Please introduce your colleague to the rest of your group.

    Share: - who they are - where they work - what they do - the challenges they face aligning business, design and

    product development

    (1 minute per person)

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie

    Icebreaker Exercise

    11

    One person from each group please share a recap of the challenges your teams face aligning business, product development and design.

    (2 minutes per team)

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie12

    INTRO TO CONCEPTS

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie13

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie

    "We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was,

    Because Jeff wants it. No one thought the feature justified the cost to the project. No one. Absolutely

    no one."

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie

    Old assumptions drive our current thinking

    15

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie

    Old assumptions, new reality

    16

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie17

    Software is continuous

    http://Gothelf.co

  • Section MarkerExplain a bit more here11.6Seconds

  • C O N T I N U O U S C O N V E R S AT I O N

    Ship

    SenseRespondRespond

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie20

    Software development is complex and unpredictable.

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie21

    Modern software development is using tools like Agile, Lean, Lean Startup, User Experience and Design to build compelling products and services

    by reducing risk.

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie22

    Consumer expectations are constantly changing driven by B2C experiences.

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie23

    Since software is continuous and consumer expectations are constantly evolving, how do we leverage Lean, Agile & Design to build a culture of innovation & continuous learning?

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie24

    What is Agile software development?

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie25

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie26

    Responding to change over following a plan.

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie27

    Agile doesnt have a brain. - Bill Scott, PayPal

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie28

    What is Lean?

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie29

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie

    Two Important Lean Principles

    30

    1. You are always moving from doubt to certainty 2. Work in small batches

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie31

    Foundation: Evidence-based decision making

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie32

    The great thing about fact-based decisions is that they overrule the hierarchy.Jeff Bezos

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie33

    What is Lean Startup?

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie

    Lean Startup

    34

    The Lean Startup has as a premise that every startup is a grand experiment that attempts to answer a question. The question is not "Can this product be built?"

    Instead, the questions are "Should this product be built?" and "Can we build a sustainable business around this set of products and services?"

    This experiment is more than just theoretical inquiry; it is a first product.

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie35

    Foundation: User-centered perspective.

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie36

    Outcome: A measurable change in

    customer behavior.

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie37

    What is Lean UX?

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie38

    Inspired by Lean Startup and Agile development, its the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way.

    We work to build a shared understanding of the customer, their needs, our proposed solutions and definition of success.

    We prioritize learning over delivery to build evidence for our decisions.

    Lean UX is Product Discovery

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie39

    Foundation: Cross-functional collaboration.

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie41

    Product

    Design

    Engineering

    Strategy

    Who else?

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie42

    Foundation: Shared understanding.

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 Gothelf.co || @jboogie43

    Shared understanding is keyThis is my neighbor...and his f&*(ing leaf blower.

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie44

    Foundation: Great design.

    http://Gothelf.co

  • Lean in the Enterprise Workshop | April 2016 _ _ Gothelf.co || @jboogie4