welcome to planned events
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Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
Welcome to Planned Events
Agenda• Review chapter one• Chapter quiz• Discussion of quiz• Opening activity• Chapter two mini-lecture• Questions and Answers• Assignment• Conclusion
CHAPTER 2
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
Review chapter oneCHAPTER 2
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
Chapter one quizCHAPTER 2
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
Quiz DiscussionCHAPTER 2
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
Learning Outcomes
• Recognize and use the five phases of the modern Event Leadership process
• Identify the strengths, weaknesses, opportunities, and threats of your event
• Create an accurate blueprint for your event• Conduct a comprehensive needs assessment• Complete a gap analysis for your event• Communicate effectively with event stakeholders• Critically integrate Corporate Social Responsibility (CSR).
CHAPTER 2
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
The Last Frontier: The Great Exhibition
CHAPTER 2
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
The Next Frontier:Dinner Anyone?
CHAPTER 2
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
Dinner Anyone?
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
A Little Music…
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
Mini-LectureCHAPTER 2
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
Questions and AnswersCHAPTER 2
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
Assignment
• Read and be prepared to discuss chapter three.
CHAPTER 2
Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved
ConclusionCHAPTER 2
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