web marketing's approach for win marketing

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Welcome…

BNI Presentation

Ann Goodwin FCIM, Dip M Chartered MarketerManaging DirectorWin Marketing (UK) Ltd

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whowhatwhy

where

whenhow?

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Getting you noticed online

• Develop your digital strategy– Confirm your objectives – Implement your plan

Web Marketing Strategy

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Identify target audience• Who are they?

– Human beings• Don’t forget customers and prospects!

– Spiders, robots, search engines

• What are they looking for?

Web Marketing Strategy

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• What key words/phrases will prospects search for?

• Where will the search take them?

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Develop the structure• The more key words the more pages• Develop key words

• “Plumbing”• “Where can I find a plumber in Syston?”

• Clear navigation– 3 click rule– What links required around site?– What call to action?

Web Marketing Strategy

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Develop the content• Write content abut the reader – “you” not

“we”– Traditional skills

• Messages, tone, level of language

• Identify the page title, description and key words

• Content is king• The more key words the more pages

required– 200 words per page– 500 words on home page– 2-10% key word density

Web Marketing Strategy

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Notice the word Marketing

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Develop the design Web Marketing Strategy

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Develop your site• HTML• Content managed systems

• Easy to use - add content, images, multimedia and more

• Use leading, award winning software• Joomla, MODx, Wordpress• Trusted, reliable and widely used

• Custom designs and templates• SEO driven

• E – commerce sites• Ensure code is developed for search engines • Test and check

Web Marketing Strategy

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Easily Manageable content – Joomla/Modx

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Upload onto server• Basic hosting packages• Bespoke hosting solutions

– Secure, private environment– RAID hard drives– Anti-virus and firewalls– Annual maintenance and updates

• Webmail functionality?

Web Marketing Strategy

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Web site goes live• Is that it?

Web Marketing Strategy

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Analyse website• IMAGE GOOGLE ANALYTICS

Web Marketing Strategy

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Dynamic process• To constantly improve

– Analyse key words, Improve content– Add pages– Consider new key words

• Google likes fresh websites• Clients like to see new content• Good practice says update your site at least

weekly– Ideally daily!!!– Twitter feeds, links to other RSS feeds

Web Marketing Strategy

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Win Marketing designs

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Social media strategy• Develop a social media strategy to get you

noticed online– Register on sites– Schedule activity regular basis

• Portray yourself as an expert– Blogs on your site– Comments on forums

Web Marketing Strategy

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whowhatwhy

where

whenhow

Let Win Marketing help . . .• 30 years experience

– First web site 1994• Team combined has 70 years• Track record

– Increased awareness– Increased new clients– Increased profits– Increased return on investment

• Positive client relationships– Testimonials

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Solutions for winning profitable business

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Some of our clients

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Getting you noticed online

• Web strategy to achieve results• Directed by marketing professionals

• Adopt best practice in marketing communication • In-house copywriting• Dedicated graphic design

• SEO driven web sites developed in house• For customers and your market

• Extensive social media experience• Facebook, Twitter, Linkedin, Online blogs, PR sites

Web Marketing Strategy

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We have supported clients all over the world

• Australia• Ireland• Italy• Poland• Qatar• Saudi Arabia• Spain• Switzerland• South Africa• UK • And now Russia

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Thank you for listening

Any Questions?

Web Marketing Strategy