Proven Strategies to Grow Practices

Brandi MusgraveBusiness Development ManagerFast Track Marketing

Ophthalmology consulting and marketing since 2001

Fast Track Marketing works on 2 Levels:

Full Service Partner Program

A la Carte

Generate Leads

Increase Conversio

nsAnalyze Results

Targeted Approach to Lead Generation

Target your ‘Ideal Patient’

Place ads built to Interrupt, Engage, Educate and Entice them to take a Next Step

Increase Leads

Customized Responsive Websites

Search Engine Optimization (SEO)

Keyword Analysis Content Tagging Quality Back-links Internal Links Meta Tags, Key words & Descriptions

Weekly SEO-Rich Blogs

Internet Advertising

Pay Per Click (PPC) Impression-based Ads Facebook Retargeting Facebook PPC Video Advertising Social Media Posting

Targeted Email Campaigns Minimum 50k emails per send

Customized email with multiple Next Steps

Send to Targeted Group Example:

Glasses & Contact Lens Wearers

Household Income 50k+ Specific radius around

practice

Pandora Advertising Banner and Audio Ads

Targeted to your audience HHI, Age, Gender Life Stage Music Preference Geo around practice

Power is in the numbers: Monthly 83 Million Unique Listeners 1.3 Billion Thumb

Interactions 1.9 Billion Hours Streamed

Traditional Advertising

TV Print Billboards Radio

Increase Conversions Know your patients educational process

Give easy next steps

Educate on what they should know to make an informed decision

Tackle objections with consultative selling skills

Increase Internet Conversions

Online Scheduling Tool Online Procedure-Specific Self Evaluation Tools

24/7 Live Chat Service Patient Experience Videos

Of website visitors aren’t ready to call…So, you must give them another option to connect!

Patient Conversion Techniques &Tools Pre-Positioning Pack/e-book

Sales Training (Phone, Consultation, Follow up procedures)

Automated Email Follow up Program

Procedure promoting posters

Data Driven Methods

Weekly analysis of leads, consults, surgeries, etc

Data shows what is working, what needs pulled, what needs tweaked

Educate on what prospects should know to make an informed decision

Internal Analysis

Stat Tracking & Reporting

Online Reputation Monitoring

External Analysis

Media & Messaging Analysis

Competitive Analysis

Onsite Practice Analysis

Teamwork, Continued Communication & Hard Work = Success

First step: Determine what your practice is missing in order to meet your goals.

Second step: Make a change.

Put together a strategic plan in growing your

practice.

Fast Track MarketingYour partner to grow your practice

Brandi Musgravewww.fast-trackmarketing.com