email marketing's role in new media
DESCRIPTION
Presentation at Podcamp Boston 3 on July 19th at Harvard Medical School.TRANSCRIPT
Greg Cangialosi
Email Marketing’s Role in New Media
Email facts.Marketing 2.0.
Tactical.Discussion.
Email is not dead.
Email is THE dominant app.
92% of adult internet users send or read email daily.
– PEW Internet 12.07
For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI.
- DMA (2007)
Social.Marketing.
Transactional.
Publishing is Marketing 2.0
What is your company publishing?
Think about behavior.
RSS (Really Simple Syndication)
Social Web
Email is the currency of all accounts.
- Christopher S. Penn
The only commonality in a web 2.0 world
Leveraging Email.
Permission is paramount.
Tell them what to expect.
Maximizing the Medium
•Email Newsletters
•Promotion / Marketing / Alerts
•Customer / Audience Surveys
•RSS to Email (don’t leave it at that)
•Develop supporting content
Cross-pollinate content.
Email is the driver.
Campaign Components
•From Line
•Subject Line
•Copy
•Imagery
•Call to Action
•Landing Page
• Builds Loyalty / Mindshare.
• Drives eyes & ears / Dialog.
• Relevant and timely.
• Highly trackable.
• Test, test, test.
Key Benefits
Email is the “digital glue”
of it all.
Thank You.Greg Cangialosi
greg@blueskyfactory.comwww.thetrendjunkie.comwww.blueskyfactory.com
www.twitter.com/gregcangialosi