we tried content marketing and failed

#SMX #21A2 @tim_grice

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We tried content marketing, and failed!

We tried content marketing, and failed!

#SMX #21A2 @tim_grice

tim.grice@branded3.com

Example bullet text– Example bullet text

Headline

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73% of SEOs plan to increase their link building spend.Skyrocket link building survey

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1. It has to look credible

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- Great Data

- Fantastic news angles

- UX/Design Fail

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2. Who’s going to link?

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“Sharers are rarely linkers”

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3. Relationships matter

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4. Good content is not Good enough

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Data, Data, Data

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5. Sometimes it’s just not cool

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Data, Data, Data

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Data, Data, Data

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Link EarningTaking your brand from being ‘worth talking about’ to ‘worth linking to’.

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Tough Industry? No Excuse.

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Don’t have data?

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Tough Industry? No Excuse.

11,000 Users

11,000 users

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Don’t have data?

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When it comes together

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When it comes together

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30Unique

Domains

150kVisitors

25% Increase in

Search Visibility

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Pro Tip

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“76% of journalists feel pressure to get their stories

shared socially.”2015 Endleman Media Forecast

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Summary- Invest in quality design and credible data.

- Identify the online audience that publish and link

- No relationships = No links

- You may think it’s cool, but most of the time it’s not

- Data, enough said

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THANK YOU!

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