we tried content marketing and failed

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#SMX #21A2 @tim_grice tim.grice@branded3 .com We tried content marketing, and failed! We tried content marketing, and failed!

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Page 1: We tried content marketing and failed

#SMX #21A2 @tim_grice

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We tried content marketing, and failed!

We tried content marketing, and failed!

Page 2: We tried content marketing and failed

#SMX #21A2 @tim_grice

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Example bullet text– Example bullet text

Headline

Page 3: We tried content marketing and failed

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73% of SEOs plan to increase their link building spend.Skyrocket link building survey

Page 4: We tried content marketing and failed

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1. It has to look credible

Page 5: We tried content marketing and failed

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- Great Data

- Fantastic news angles

- UX/Design Fail

Page 6: We tried content marketing and failed

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2. Who’s going to link?

Page 7: We tried content marketing and failed

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“Sharers are rarely linkers”

Page 9: We tried content marketing and failed

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3. Relationships matter

Page 10: We tried content marketing and failed

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Page 11: We tried content marketing and failed

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4. Good content is not Good enough

Page 12: We tried content marketing and failed

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Data, Data, Data

Page 13: We tried content marketing and failed

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5. Sometimes it’s just not cool

Page 14: We tried content marketing and failed

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Page 15: We tried content marketing and failed

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Data, Data, Data

Page 16: We tried content marketing and failed

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Data, Data, Data

Page 17: We tried content marketing and failed

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Link EarningTaking your brand from being ‘worth talking about’ to ‘worth linking to’.

Page 18: We tried content marketing and failed

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Tough Industry? No Excuse.

Page 19: We tried content marketing and failed

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Don’t have data?

Page 20: We tried content marketing and failed

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Tough Industry? No Excuse.

11,000 Users

11,000 users

Page 21: We tried content marketing and failed

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Don’t have data?

Page 22: We tried content marketing and failed

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When it comes together

Page 23: We tried content marketing and failed

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When it comes together

Page 24: We tried content marketing and failed

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30Unique

Domains

150kVisitors

25% Increase in

Search Visibility

Page 25: We tried content marketing and failed

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Pro Tip

Page 26: We tried content marketing and failed

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“76% of journalists feel pressure to get their stories

shared socially.”2015 Endleman Media Forecast

Page 27: We tried content marketing and failed

#SMX #21A2 @tim_grice

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Summary- Invest in quality design and credible data.

- Identify the online audience that publish and link

- No relationships = No links

- You may think it’s cool, but most of the time it’s not

- Data, enough said