watsons club+ first ukrainian social crm (scrm)

WATSONS CLUB+˄ƐZD

17.04.2012iForum

ʶWATSONS CLUB+ &ĂĐĞŬ

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ŽŶƚĂĐƚDĂŶĂŐĞŵĞŶƚ

tĞůůͲĞĮŶĞĚ

WĞƌŝŽĚŝĐŽŶŶĞĐƟŽŶǁŝƚŚƵƐƚŽŵĞƌ

^ŝŵƉůĞdƌĂŶƐĂĐƟŽŶƐ

ǁǁǁďůŽŐƐϮĚŶĞƚĐŽŵŚŝŶĐŚĐůŝīĞ

ůůŵƉůŽLJĞĞƐŶŐĂŐĞ

ŽŶǀĞƌƐĂƟŽŶͲĞŶƚƌŝĐ

ŽŵŵƵŶŝƚLJDĂŶĂŐĞŵĞŶƚ

LJŶĂŵŝĐĂŶĚǀŽůǀŝŶŐ

^ƵƐƚĂŝŶĞĚƵƐƚŽŵĞƌŶŐĂŐĞŵĞŶƚ

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ΞϮϬϭϬŚĞƐƐŵĞĚŝĂŐƌŽƵƉ

>ŝƐƚĞŶŝŶŐƚŽŽů

WŚŽŶĞĐĂůůŵĂŝůƐ&ĞĞĚďĂĐŬĨŽƌŵƐ>ĞƩĞƌƐŝŶƉĞƌƐŽŶĐŽŵƉůĂŝŶƚ

ZD

ƉƌŽĮůĞƐ

ŝŶƚĞƌĂĐƟŽŶƐ

ŚŝƐƚŽƌLJ

ƚƌĂŶƐĂĐƟŽŶƐ

ƉƌĞĨĞƌĞŶĐĞƐ

ĐƵƐƚŽŵĞƌĚĂƚĂ

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tĂƚƐŽŶƐůƵďнʿtĂƚƐŽŶƐ

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ˁͲ

ʦ;ĞͲŵĂŝů&Ϳ

ζ˃ʫʸʫˇʽʻʤнζʶʤˀ˃ˏнͲD/>нFͲʿˀʽˇʰʸːсWATSONS CLUB+

ϰϬϱϱϭϲϬϰϮϬϭϮ

ʤtĂƚƐŽŶƐůƵďн

'ĞŶĚĞƌ tĂƚƐŽŶƐůƵď tĂƚƐŽŶƐůƵďнF D E

75%21%4%100% 100%

2%10%88%

ŐĞZĂŶŐĞ tĂƚƐŽŶƐůƵď tĂƚƐŽŶƐůƵďн<20 ϮϬͲϮϵ ϯϬͲϯϵϰϬͲϰϵϱϬͲϱϵϲϬͲϲϵE

11%32%27%17%ϵй3%1%100% 100%

7%3%

3%1%

23%ϱϲй7%

ˀWATSONS CLUB+

50 000

11%8% ϲй

ϴϵй

ϵϭйϵϭй

40 00030 00020 00010 000

ʪ

ʿ

4%3%

ϲй3% 3%

54%

ϰϲй43%

ϯϲй

47%52%

2%

30 000

20 00025 000

10 00015 000

5 000

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ʪtĂƚƐŽŶƐ˄

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www.advermap.com.ua

ʯWATSONS CLUB+

5000

ʺ2011

ʤ2011

ʺ2011

ʰ2011

ʰ2011

ʤ2011

ˁ2011

ʽ2011

ʻ2011

ʪ2011

˔2012

ˇ2012

ʺ2012

ʤ2012

10 000

15 000

20 000

25 000

30 000

35 000

40 000

tĂƚƐŽŶƐĐůƵďнʪʦʽʱʻˏʫʥʤʸʸˏʯʤʿʽʶ˄ʿʶʰ˄ˋʤˁ˃ʻʰʶʤʺtd^KE^>hнʿϲ;ϭϱͲϮϭϬϯϭϮͿ

ʤ13 5001374ΗΗϴϲϬΗΗ14512 233ϲ;ͲϯϯϵϲͿ

ˀʫʯ˄ʸː˃ʤ˃ϰϮϳй˄ˋʤˁʻʰʶʽʦWATSONS CLUB+ˁʽʦʫˀˌʰʸʰʿʽʶ˄ʿʶʰʦZDͲϵϭϳй

tĂƚƐŽŶƐůƵďнĐƵƐƚŽŵĞƌƐĞƌǀŝĐĞ

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ʤϭϱϬϯϭϮϭϯϱϬůŝŬĞƐϳϭϮƐŚĂƌĞƐϭϬϳϭϴĐŽŵŵĞŶƚƐ

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ϭϬϳйʦ

ϭϵϱйʽ

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107

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0 50 100 150 200 250

tĂƚƐŽŶƐůƵďн

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Ϯϲϰϭй˄ˋʤˁ˃ʻʰʶʽʦtĂƚƐŽŶƐůƵďн

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ŽƌƉŽƌĂƚĞ^ZD/ŶƚĞŐƌĂƟŽŶ&ƵŶĚĂŵĞŶƚĂůƐ

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ƐƐĞŶƟĂůZĞƋƵŝƌĞŵĞŶƚƐ

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ŽŵŵƵŶŝƚLJŵĂŶĂŐĞŵĞŶƚ

ŶŐĂŐĞŵĞŶƚĂŶĚŝŶƚĞƌĂĐƟŽŶ

DŝĐƌŽƐŝƚĞĐƌĞĂƟŽŶ

ŽƌƉŽƌĂƚĞǁĞďƐŝƚĞƐŽĐŝĂůŝŶƚĞŐƌĂƟŽŶ

KƌŐĂŶŝnjĂƟŽŶĂůƐƚƌƵĐƚƵƌĞ

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ŚĂŶŐĞŵĂŶĂŐĞŵĞŶƚ

ƵůƚƵƌĞƐŚŝŌ

'ŽǀĞƌŶĂŶĐĞĂŶĚŐƵŝĚĞůŝŶĞƐ

ĚǀŽĐĂĐLJƉƌŽŐƌĂŵĐƌĞĂƟŽŶĂŶĚĞŵƉŽǁĞƌŵĞŶƚ

DƵůƟƉůĞƉůĂƞŽƌŵƚŽŽůŝŶƚĞŐƌĂƟŽŶ

/ŶĨŽƌŵĂƟŽŶƌĞƐƉŽŶƐĞƉůĂŶĂŶĚƉƌŽĐĞƐƐ

ƌŝƐŝƐŵĂŶĂŐĞŵĞŶƚƉůĂŶ

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ˁʿʤˁʰʥʽʯʤʦʻʰʺʤʻʰʫ

ʰʪĚŝĚŽŬŝΛĚĐƵĂ

ϬϱϬϯϴϳϭϬϰϵ

ʽʧ ŚŽƐŚǀĂΛŚŽƐŚǀĂƉƌ ĐŽŵƵĂ

050 384 7178

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