visitor analysis - internet marketing pillar #11

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Analysing your website visitors is the 11th Pillar of your internet marketing campaign.

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Copyright © www.13pillars.com

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Pillar #11:

Visitor Analysis

Pillar #11: Visitor Analysis

Copyright © www.13pillars.com

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Pillar #11: Visitor Analysis• Where do your visitors come from?• How long do your visitors stay?• Do your visitors come back again?• Can you improve your conversion?• How much can you afford to spend

on your marketing?

Pillar #11: Visitor Analysis

Copyright © www.13pillars.com

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Google Analytics• The best free visitor analysis

software (and better than many paid programs)

Pillar #11: Visitor Analysis

Copyright © www.13pillars.com

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Copyright © www.13pillars.com

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Google Analytics• Sign up for your free Google

account• Register your website• Set a goal with a monetary value• Place the code on your website

before the </body> tag

Pillar #11: Visitor Analysis

Copyright © www.13pillars.com

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Copyright © www.13pillars.com

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Copyright © www.13pillars.com

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Copyright © www.13pillars.com

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Visitor Analysis• Google Analytics stats

Pillar #11: Visitor Analysis

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Week #22: Social Networking

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Week #22: Social Networking

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Keyword Phrases• What keyword phrases do people

use in search engines to find your website?

Pillar #11: Visitor Analysis

Copyright © www.13pillars.com

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Week #22: Social Networking

Copyright © www.13pillars.com

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Week #22: Social Networking

Copyright © www.13pillars.com

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Week #22: Social Networking

Copyright © www.13pillars.com

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Back Links• Which links to your site send you

the most traffic?

Pillar #11: Visitor Analysis

Copyright © www.13pillars.com

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Week #22: Social Networking

Copyright © www.13pillars.com

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Week #22: Social Networking

Copyright © www.13pillars.com

……………………………………………………………………………………………………………………………………………………………………………………………………………..

Week #22: Social Networking

Copyright © www.13pillars.com

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Visitor Analysis• What do your visitors do once they

reach your website?

Pillar #11: Visitor Analysis

Copyright © www.13pillars.com

……………………………………………………………………………………………………………………………………………………………………………………………………………..

Week #22: Social Networking

Copyright © www.13pillars.com

……………………………………………………………………………………………………………………………………………………………………………………………………………..

Pillar #11: Visitor Analysis• Where do your visitors come from?• How long do your visitors stay?• Do your visitors come back again?• Can you improve your conversion?• How much can you afford to spend

on your future marketing?

Pillar #11: Visitor Analysis

Copyright © www.13pillars.com

……………………………………………………………………………………………………………………………………………………………………………………………………………..

Now visitwww.13pillars.com

to download our FREE ’13 Pillars of Internet Marketing’ eBook

Pillar #11: Visitor Analysis

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