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Analysing your website visitors is the 11th Pillar of your internet marketing campaign.

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Page 1: Visitor Analysis - Internet Marketing Pillar #11

Copyright © www.13pillars.com

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Pillar #11:

Visitor Analysis

Pillar #11: Visitor Analysis

Page 2: Visitor Analysis - Internet Marketing Pillar #11

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Pillar #11: Visitor Analysis• Where do your visitors come from?• How long do your visitors stay?• Do your visitors come back again?• Can you improve your conversion?• How much can you afford to spend

on your marketing?

Pillar #11: Visitor Analysis

Page 3: Visitor Analysis - Internet Marketing Pillar #11

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Google Analytics• The best free visitor analysis

software (and better than many paid programs)

Pillar #11: Visitor Analysis

Page 4: Visitor Analysis - Internet Marketing Pillar #11

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Page 5: Visitor Analysis - Internet Marketing Pillar #11

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Google Analytics• Sign up for your free Google

account• Register your website• Set a goal with a monetary value• Place the code on your website

before the </body> tag

Pillar #11: Visitor Analysis

Page 6: Visitor Analysis - Internet Marketing Pillar #11

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Page 9: Visitor Analysis - Internet Marketing Pillar #11

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Visitor Analysis• Google Analytics stats

Pillar #11: Visitor Analysis

Page 10: Visitor Analysis - Internet Marketing Pillar #11

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Week #22: Social Networking

Page 11: Visitor Analysis - Internet Marketing Pillar #11

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Week #22: Social Networking

Page 12: Visitor Analysis - Internet Marketing Pillar #11

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Keyword Phrases• What keyword phrases do people

use in search engines to find your website?

Pillar #11: Visitor Analysis

Page 13: Visitor Analysis - Internet Marketing Pillar #11

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Week #22: Social Networking

Page 14: Visitor Analysis - Internet Marketing Pillar #11

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Week #22: Social Networking

Page 15: Visitor Analysis - Internet Marketing Pillar #11

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Week #22: Social Networking

Page 16: Visitor Analysis - Internet Marketing Pillar #11

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Back Links• Which links to your site send you

the most traffic?

Pillar #11: Visitor Analysis

Page 17: Visitor Analysis - Internet Marketing Pillar #11

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Week #22: Social Networking

Page 18: Visitor Analysis - Internet Marketing Pillar #11

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Week #22: Social Networking

Page 19: Visitor Analysis - Internet Marketing Pillar #11

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Week #22: Social Networking

Page 20: Visitor Analysis - Internet Marketing Pillar #11

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Visitor Analysis• What do your visitors do once they

reach your website?

Pillar #11: Visitor Analysis

Page 21: Visitor Analysis - Internet Marketing Pillar #11

Copyright © www.13pillars.com

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Week #22: Social Networking

Page 22: Visitor Analysis - Internet Marketing Pillar #11

Copyright © www.13pillars.com

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Pillar #11: Visitor Analysis• Where do your visitors come from?• How long do your visitors stay?• Do your visitors come back again?• Can you improve your conversion?• How much can you afford to spend

on your future marketing?

Pillar #11: Visitor Analysis

Page 23: Visitor Analysis - Internet Marketing Pillar #11

Copyright © www.13pillars.com

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Now visitwww.13pillars.com

to download our FREE ’13 Pillars of Internet Marketing’ eBook

Pillar #11: Visitor Analysis


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